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Brand Development Manager Jobs in Virginia (NOW HIRING)

Smithfield Foods, Inc.

Associate Brand Manager

Smithfield, VA · On-site

$80K - $104K/yr

Brand Management : * Analyzes market trends and consumer behaviors to inform marketing and product ... Contributes to the development and execution of annual marketing plans designed to meet brand ...

Smithfield Foods

Associate Brand Manager

Smithfield, VA

$80K - $104K/yr

Brand Management:Analyzes market trends and consumer behaviors to inform marketing and product ... Contributes to the development and execution of annual marketing plans designed to meet brand ...

Smithfield Foods

Associate Brand Manager

Smithfield, VA · On-site

$80K - $104K/yr

Brand Management : * Analyzes market trends and consumer behaviors to inform marketing and product ... Contributes to the development and execution of annual marketing plans designed to meet brand ...

Leidos

Business Development Manager

Reston, VA · On-site

... brand in the corporation's best interests. The position will include contributing to growth ... The Business Development Manager will identify potential customers within the US Air Force. This ...

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All JobsBrand Development Manager JobsBrand Development Manager Jobs in Virginia

Brand Development Manager information

See Virginia salary details

$10.9K

$59.5K

$111.5K

How much do brand development manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development manager in Virginia is $59,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $73,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What are the most commonly searched types of Brand Development jobs in Virginia? The most popular types of Brand Development jobs in Virginia are:
What cities in Virginia are hiring for Brand Development Manager jobs? Cities in Virginia with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Virginia as of June 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $59,485 per year, or $28.6 per hour.
Business Development Manager

Business Development Manager

Allied Universal

Reston, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Allied Universal rating

5.6

Company rating: 5.6 out of 10

Based on 2,398 frontline employees who took The Breakroom Quiz

66th of 100 rated security

Job description

As a Business Development Manager, your primary goal will be to develop trusted new business relationships while driving multi-million dollar revenue growth across a geographic territory. In this role, you will market comprehensive security solutions through multi-year service contracts to decision makers operating within diverse industry verticals, including but not limited to class A commercial properties, manufacturing, distribution, technology, higher education, and government sectors. By consistently surpassing annual sales goals, the Business Development Manager will help businesses and communities become more secure and create new career opportunities for security professionals. Outstanding performance is rewarded through our industry-leading and lucrative incentive plan.

  • Competitive residual commission plan with bonus opportunity for exceeding plan
  • Monthly auto allowance and fuel card for all business travel
  • Top performers are rewarded annually at the Presidents Club Event

RESPONSIBILITIES:

  • Drive the sales process, including prospecting, management of self-generated and company-provided leads, proposal development, contract and pricing negotiations, RFP responses, delivery of customized presentations, and post-close contract implementation.
  • Develop and execute strategic business development plans within a designated geographic territory to achieve company growth objectives, increased market share and positioning of Allied Universal’s local presence and comprehensive solutions across diverse industries
  • Collaborate with internal support departments and operational leadership to develop customized proposals that strategically position the team to win new business and establish a trusted partnership with the client and operations team
  • Build and maintain consultative relationships with key clients, industry partners, and stakeholders to foster long-term business partnerships
  • Stay up to date on industry and market trends, competitive landscapes, and emerging technologies to identify innovative business opportunities
  • Continuously assess and report on sales cycle activity, pipeline development and sales goal tracking using the CRM tool and ongoing communication to senior management
  • Be a part of a culture that values innovation, agility, and teamwork

QUALIFICATIONS:

  • Must possess one or more of the following:
    • Bachelor’s degree with at least three (3) years of outside sales experience In a Business-to-Business environment
    • Associate’s degree with at least five (5) of outside sales experience in a Business-to-Business environment
    • High School diploma with at least fifteen (15) years of outside sales experience in a Business-to-Business environment
  • Current driver’s license if driving a company vehicle or personal vehicle in the course of conducting business (e.g., client visits, attending networking events)
  • Team-oriented sales professional that thrives in collaborating with operations partners and building relationships
  • Award winning hunter trained in consultative selling techniques with a record in achieving sales excellence (awards, top rankings, consistent goal achievement)
  • Skilled at brand development using professional networks, local and national associations, and social media tools
  • Outstanding interpersonal skills, oral and written, and adept in creating and delivering compelling presentations
  • Proficient in web-based applications (e.g., Salesforce) and Microsoft Office programs
  • Strong organizational skills to effectively plan cold calling, in person client meetings, reporting and goal achievement
  • Ability to travel throughout all areas of the territory, including some overnight travel

PREFERRED QUALIFICATIONS:

  • Previous consultative sales experience in a b2b service-based company

BENEFITS:

  • Medical, dental, vision, basic life, AD&D, and disability insurance
  • Enrollment in our company’s 401 (k) or Supplemental Income Plan, subject to eligibility requirements
  • Eight paid holidays annually, five sick days, and four personal days
  • Vacation time offered at an accrual rate of 3.08 hours biweekly. Unused vacation is only paid out where required by law.

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What Allied Universal employees say

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About Allied Universal

Sourced by ZipRecruiter

Allied Universal® is a leading security and facility services company. We provide proactive security services and cutting-edge smart technology to deliver evolving, tailored solutions that allow our clients to focus on their core business. Our excellence starts with our local leadership and local presence. Operating in more than 90 countries, our global workforce of approximately 800,000 people. Employees help to deliver our promise globally and locally: keeping people safe so our customers and communities can thrive. As we build the world's best services company, we continue to expand our footprint and infrastructure on a global and local level. In North America, we operate our business under the existing Allied Universal brand, and our international business operates under the G4S brand.

Industry

Investigation and physical security services, chemical manufacturing and real estate

Company size

10,000+ Employees

Headquarters location

Santa Ana, CA, US

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