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Brand Development Jobs (NOW HIRING)

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA · On-site

$40K - $46K/yr

Represent the Nfinity brand face-to-face with coaches, athletic directors, and gym owners across the country. * Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and ...

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA · On-site

$41K - $56K/yr

Represent the Nfinity brand face-to-face with coaches, athletic directors, and gym owners across the country. * Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and ...

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Brand Development information

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$11K

$60K

$112.5K

How much do brand development jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand development in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, entry-level marketing roles, or related positions helps build relevant knowledge. Familiarity with branding tools, market research, and consumer behavior enhances prospects in this field.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

More about Brand Development jobs
What cities are hiring for Brand Development jobs? Cities with the most Brand Development job openings:
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What states have the most Brand Development jobs? States with the most job openings for Brand Development jobs include:
What job categories do people searching Brand Development jobs look for? The top searched job categories for Brand Development jobs are:
Brand Development jobs near you
Infographic showing various Brand Development job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Development Manager

Brooklyn Bottling of Milton NY

Milton, NY • On-site

$80K/yr

Full-time

Re-posted 10 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Brand Development Manager - Walkerswood (NY & NJ)
PURPOSE OF THE ROLE
Looking for a hands-on individual to drive sustainable and profitable growth of the Walkerswood portfolio across the New York and New Jersey markets. You will be responsible for broadening distribution in both traditional Caribbean channels and mainstream retail, while elevating the brand's image as the premier Caribbean seasoning and sauce authority for a diverse consumer base.
Compensation Structure: Starting at $80,000. Salary commensurate upon experience. Eligibility of earning a quarterly bonus based on performance targets. Expense reimbursement.
Core Responsibilities
Pound the Pavement: Drive daily territory coverage to find, open, and cultivate new business opportunities across independent grocers and ethnic markets.
Own the Shelf: Partner directly with store management and distributors to optimize product placement, secure eye-level shelf space, and build high-traffic secondary displays.
Distributor Alignment: Work side-by-side with local Caribbean-interest distributor networks, providing hands-on, on-the-ground guidance to their sales teams.
Field Audits: Conduct frequent retail store visits to check stock levels, ensure product freshness, and maintain strict visual merchandising standards.
High-Energy Activations: Coordinate and execute consumer sampling programs, local food festivals, and seasonal events (like Jerk Festivals and BBQ season) to drive immediate store traffic.
Brand Advocacy: Serve as the primary, authentic ambassador for the Walkerswood heritage, educating retail partners and store staff on product usage.
Requirements & Skills
Field Experience: 5+ years of hands-on experience in retail store management, field sales, or route distribution within the food and beverage sector.
Territory Hustle: Deep familiarity with the local NY/NJ retail landscape and a proven track record of building long-term relationships with neighborhood store owners.
Merchandising Expertise: Strong background in physical store operations, cash/inventory management, and setting up creative point-of-sale displays.
Relationship First: A natural, persuasive communicator who excels at consultative selling, handling customer issues, and closing deals face-to-face.
Bilingual Advantage: Full professional fluency in Spanish is highly preferred to effectively navigate and build trust within diverse ethnic markets.
Position Requirements
  • Experience in brand development, trade marketing, or CPG marketing, preferably within multicultural or specialty food categories.
  • Strong knowledge of the NY/NJ retail and distributor landscape, including independent grocers, ethnic markets, and major chains.
  • Ability to develop and execute localized marketing strategies for diverse consumer groups and cultural events.
  • Proven skills in territory and channel management, guiding distributors, and optimizing retail placement.
  • Analytical capability to track regional sales, ROI, consumer insights, and competitor activity.
  • Experience managing marketing budgets with emphasis on cost-efficiency and high-impact programs.
  • Strong communication skills for training teams and representing the brand as an ambassador.
  • Ability to execute events, samplings, and tradeshows effectively.
  • Understanding of compliance, brand guidelines, and retail display standards.

Full-Time/Part-Time
Full-Time
Salary
$80k
Position
Brand Development Manager
Division
Brooklyn Bottling Company of Milton NY
Location
Brooklyn Bottling of Milton
This position is currently accepting applications.

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