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Brand Development Jobs in New York (NOW HIRING)

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance, and legal teams to support global licensing initiatives * Lead onboarding of new licensees from ...

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance, and legal teams to support global licensing initiatives * Lead onboarding of new licensees from ...

Hearst

Global Brand Development Manager

New York, NY · Hybrid

$80K - $83K/yr

Collaborate cross-functionally with sales, marketing, editorial, brand, digital strategy, finance, and legal teams to support global licensing initiatives * Lead onboarding of new licensees from ...

Fuku

Brand Business Development US Focus

New York, NY · Remote

Brand Business Development (US Focus)-fully remote About Us * W e are a leading global digital content & entertainment platform. * O ur specialties include premium original content creation, global ...

Fuku

Brand Business Development US Focus

New York, NY · On-site

Brand Business Development (US Focus)-fully remote About Us - We are a leading global digital content & entertainment platform. - Our specialties include premium original content creation, global IP ...

UJUU

Brand President

New York, NY

Founded in 2020, UJUU is an eCommerce platform and brand development studio. We endeavor to connect a global audience of underserved and underrepresented consumers to a diverse community and ...

UJUU

Brand President

New York, NY · On-site

Founded in 2020, UJUU is an eCommerce platform and brand development studio. We endeavor to connect a global audience of underserved and underrepresented consumers to a diverse community and ...

UJUU

Brand President

New York, NY · On-site

Founded in 2020, UJUU is an eCommerce platform and brand development studio. We endeavor to connect a global audience of underserved and underrepresented consumers to a diverse community and ...

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All JobsBrand Development JobsBrand Development Jobs in New York

Brand Development information

See New York salary details

$12K

$65.6K

$123.1K

How much do brand development jobs pay per year?

As of Aug 12, 2026, the average yearly pay for brand development in New York is $65,642.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $81,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, entry-level marketing roles, or related positions helps build relevant knowledge. Familiarity with branding tools, market research, and consumer behavior enhances prospects in this field.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What are the most commonly searched types of Brand Development jobs in New York? The most popular types of Brand Development jobs in New York are:
What are popular job titles related to Brand Development jobs in New York? For Brand Development jobs in New York, the most frequently searched job titles are:
What job categories do people searching Brand Development jobs in New York look for? The top searched job categories for Brand Development jobs in New York are:
What cities in New York are hiring for Brand Development jobs? Cities in New York with the most Brand Development job openings:
Brand Development jobs near you
Infographic showing various Brand Development job openings in New York as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 16% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $65,642 per year, or $31.6 per hour.

Brand Development Manager

Brooklyn Bottling of Milton NY

Brooklyn, NY • On-site

$70K/yr

Full-time

Re-posted 29 days ago

Job description

EOE Statement
We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Description
Brand Development Manager - Walkerswood (NY & NJ)
PURPOSE OF THE ROLE
Looking for a hands-on individual to drive sustainable and profitable growth of the Walkerswood portfolio across the New York and New Jersey markets. You will be responsible for broadening distribution in both traditional Caribbean channels and mainstream retail, while elevating the brand's image as the premier Caribbean seasoning and sauce authority for a diverse consumer base.
Compensation Structure: Starting at $70,000.00. Salary commensurate upon experience. Eligibility of earning a quarterly bonus based on performance targets. Expense reimbursement.
KEY RESPONSIBILITIES
1. Strategy, Planning, and Execution
  1. Develop and implement trade marketing strategies tailored to the unique demographics of NY/NJ.
  2. Design promotions that celebrate key cultural moments (e.g., West Indian Day Parade, BBQ season, Jerk Festivals).
  3. Align with the Jamaican production team and master distributors to ensure consistent brand messaging.
  4. Monitor and evaluate campaign success to refine future "go-to-market" efforts.

2. Channel & Territory Management
  1. Identify growth opportunities in independent grocers, ethnic markets, and "Big Box" retailers (e.g., ShopRite, Stop & Shop, Wegmans).
  2. Provide on-the-ground guidance to distributors to optimize product placement (securing eye-level shelf space and secondary displays).
  3. Build long-term partnerships with key regional trade partners and specialty food retailers.

3. Data Analysis and Reporting
  1. Track regional sales performance to measure the ROI of field marketing and tasting events.
  2. Conduct competitor analysis within the "Hot Sauce" and "Global Spice" categories to identify gaps.
  3. Provide regular insights to management regarding NY/NJ market trends and consumer feedback.

4. Budget & Resource Management
  1. Manage the regional trade marketing budget with a focus on cost-efficiency and high-impact local activations.
  2. Prioritize resource allocation for high-volume accounts and high-traffic seasonal campaigns.

5. Culinary Training and Communication
  1. Educate sales teams and retail partners on the Walkerswood heritage, product usage (beyond just jerk chicken), and heat profiles.
  2. Serve as the primary liaison between the US Master Franchise and local boots-on-the-ground sales teams.

6. Events, Samplings, and Tradeshows
  1. Coordinate and execute high-energy consumer sampling programs at retail locations and food festivals.
  2. Represent the brand at regional trade shows (e.g., Summer Fancy Food Show in NYC).

7. Relationship Management & Brand Advocacy
  1. Maintain strong relationships with the Caribbean-interest distributor network.
  2. Act as a Brand Ambassador, embodying the authentic, vibrant spirit of Walkerswood in all professional interactions.

8. Compliance and Standards
  1. Ensure all localized marketing materials comply with global brand guidelines and US labeling/legal requirements.
  2. Conduct frequent field audits to ensure product freshness and display quality.

Position Requirements
  • Experience in brand development, trade marketing, or CPG marketing, preferably within multicultural or specialty food categories.
  • Strong knowledge of the NY/NJ retail and distributor landscape, including independent grocers, ethnic markets, and major chains.
  • Ability to develop and execute localized marketing strategies for diverse consumer groups and cultural events.
  • Proven skills in territory and channel management, guiding distributors, and optimizing retail placement.
  • Analytical capability to track regional sales, ROI, consumer insights, and competitor activity.
  • Experience managing marketing budgets with emphasis on cost-efficiency and high-impact programs.
  • Strong communication skills for training teams and representing the brand as an ambassador.
  • Ability to execute events, samplings, and tradeshows effectively.
  • Understanding of compliance, brand guidelines, and retail display standards.

Full-Time/Part-Time
Full-Time
Salary
$70k
Position
Brand Development Manager
Division
Iberia Foods Company of New York Inc
Location
Iberia Foods Company of New York Inc, NY
This position is currently accepting applications.

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