Brand Development Jobs in Boston, MA (NOW HIRING)

Trade Development Manager - Spirits
Company Overview:
Southern Glazer's Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer's Wine & Spirits, the world's pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience. We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you've been looking for.
Overview:
Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.
Primary Responsibilities:
• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGBC leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.
Additional Primary Responsibilities:
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures
• Perform other job-related duties as assigned
Minimum Qualifications:
• Bachelor's degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills
Compensation:
Southern Glazer's offers a competitive compensation package with expected annual total earnings between $88,000 - $125,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.
What We Offer:
• Southern Glazer's Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives-at work and on the road.
• *Eligibility for the following benefits depends on employment status.
• Competitive compensation package
• Harvard Pilgrim Medical insurance
• Guardian Dental insurance
• VSP vision insurance
• Hyatt Legal Plans
• Generous Paid Time Off
• Paid Holidays
• Company paid Long Term Disability
• Company paid Life Insurance
• Confidential Employee Assistance Program
• Supplemental Insurance options
• Medicare Specialist for retirement planning
• 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement:
Southern Glazer's Beverage Company, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer's Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.