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Brand Development Jobs in Boston, MA (NOW HIRING)

Manulife and John Hancock

Brand Director

Boston, MA · On-site

$128K - $222K/yr

Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority * Ensure brand consistency across all channels ...

The Greater Boston Food

Brand Manager

Boston, MA · On-site

$82K - $103K/yr

Lead the development and launch of an online brand store, including the selection, design, and inventory management of branded "swag." * Serve as the primary point of contact for marketing vendors ...

Lindt and Sprungli

Brand Manager, Lindor

Boston, MA · Hybrid

$108K - $141K/yr

Develop and oversee new product development for LINDOR formats. * Develop and execute full 360 ... Brand/Customer Support * Develop and execute marketing communication plans via advertising and ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

Lead development of semi-annual Sales materials to Retail Sales team. Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging ...

Ocean Spray Cranberries

Brand Manager

Boston, MA

$116K - $145K/yr

Lead development of semi-annual Sales materials to Retail Sales team. * Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

Lead development of semi-annual Sales materials to Retail Sales team. * Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging ...

Ocean Spray

Brand Manager

Boston, MA · On-site

$116K - $145K/yr

Lead development of semi-annual Sales materials to Retail Sales team. * Communication & Messaging: Drive communication strategy, partnering with Brand Elevation to develop optimal creative messaging ...

CarGurus

Brand Marketing Specialist

Boston, MA · On-site

Role overview The Brand Marketing Specialist will be responsible for leading all digital brand ... Operating at the intersection of creative development and media strategy, this role will manage ...

Fidelity Investments

Head of Brand

Boston, MA · On-site

$125K/yr

Fidelity will not provide immigration sponsorship for this position Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity's brand strategy ...

Fidelity Investments

Head of Brand

Boston, MA · On-site

$125K/yr

Fidelity will not provide immigration sponsorship for this position Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity's brand strategy ...

Nashville Public Radio

Director of Brand

Boston, MA · On-site

$150 - $250/hr

Role The Director of Brand at H+O will own the next chapter - expanding our market position and ... You will own the strategy and execution for LinkedIn, Design Development podcast, Instagram, events ...

Lego

Sr Brand Strategist

Boston, MA · Hybrid

$134K - $202K/yr

The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO's marketing goals. Core responsibilities The Senior ...

Lego

Sr Brand Strategist

Boston, MA · On-site

$134K - $202K/yr

The role of the Senior Brand Strategist is to help ensure the precise development and execution of extraordinary communications in support of LEGO's marketing goals. Core responsibilities The Senior ...

CarGurus

Brand Marketing Manager

Boston, MA · On-site

Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team. * Serve as brand steward - ensuring all ...

CarGurus

Brand Marketing Specialist

Boston, MA · On-site

$70K - $87K/yr

Oversee the development of brand creative to fuel the digital media plan: * Draft creative briefs that are rooted in our brand story, customer insights, channel best practices, and campaign learnings.

Takeda

Global Brand Lead, ITP

Cambridge, MA · On-site

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial ... Drivethe development of the brandidentify, promotional campaign and key messages with view for ...

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Showing results 21-40

All JobsBrand Development JobsBrand Development Jobs in Boston, MA

Brand Development information

See Boston, MA salary details

$11.9K

$65.2K

$122.2K

How much do brand development jobs pay per year?

As of Aug 7, 2026, the average yearly pay for brand development in Boston, MA is $65,184.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,200.00 and $80,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, entry-level marketing roles, or related positions helps build relevant knowledge. Familiarity with branding tools, market research, and consumer behavior enhances prospects in this field.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What are popular job titles related to Brand Development jobs in Boston, MA? For Brand Development jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Brand Development jobs in Boston, MA look for? The top searched job categories for Brand Development jobs in Boston, MA are:
Brand Development jobs near you
Infographic showing various Brand Development job openings in Boston, MA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $65,184 per year, or $31.3 per hour.

Brand Director

Manulife and John Hancock

Boston, MA • On-site

$128K - $222K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

The Brand Director is a senior individual contributor responsible for shaping and advancing the John Hancock brand strategy across US B2B audiences. This role operates with is responsible for developing and executing strategic initiatives to drive brand awareness, customer engagement, and business growth. The ideal candidate will have a strong background in brand management, strategic marketing, and a passion for creating impactful brand experiences.
Position Responsibilities:
  • Own and evolve the US brand strategy, ensuring alignment with enterprise standards, business objectives, and long-term brand health
  • Act as a strategic advisor to senior leaders on brand positioning and narrative
  • Lead the development and execution of integrated brand campaigns, providing direction to internal teams, agencies, and partners without formal authority
  • Ensure brand consistency across all channels, platforms, and customer touchpoints while serving as a brand steward and ambassador of brand values, voice, and identity
  • Partner with cross-functional teams and stakeholders to drive alignment and effective execution of brand initiatives across the organization
  • Define, track, and interpret brand performance metrics and KPIs, translating insights into actionable, data-driven recommendations
  • Collaborate with marketing research teams to conduct market and competitive analysis that informs brand strategy, opportunities, and growth areas

Required Qualifications:
  • Bachelor's degree in marketing, communications, or a related field
  • 10+ years of progressive experience in brand strategy, marketing, or agency environments
  • Demonstrated experience operating at a senior individual contributor level, influencing outcomes across functions
  • Strong experience developing and presenting strategic recommendations to senior leaders
  • Proven ability to manage complex initiatives with multiple stakeholders

Preferred Qualifications:
  • Strategic thinking & Brand acumen
  • Influencing without authority
  • Data-driven decision making
  • Executive communication & storytelling
  • Collaboration & stakeholder partnership
  • Creative judgment & problem solving

When you join our team:
  • As part of our global team, we'll support you in shaping the future you want to see
  • We'll empower you to learn and grow the career you want
  • We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words

If you are applying to this role in Massachusetts, please note the salary range is $128,550 - $222,820 USD.
#LI-JH
#LI-Hybrid
The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Referenced Salary Location
Boston, Massachusetts
Working Arrangement
Hybrid
Salary range is expected to be between
$128,550.00 USD - $222,820.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.
We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify
Company: John Hancock Life Insurance Company (U.S.A.)

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