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Brand Development Jobs in Michigan (NOW HIRING)

Quality Choice | CDMA

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Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1 ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1 ...

The People Brand

Art Director

Detroit, MI

$130K - $160K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

The People Brand

Art Director

Detroit, MI · On-site

$130K - $160K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

The People Brand

Art Director

Detroit, MI

$130K - $160K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

Pierre Strand

Business Development Leader

Detroit, MI · On-site

Drive P&L targets and oversee risk profile while ensuring that all regulatory obligations are met; and oversees brand development and the implementation of effective marketing strategies * Build and ...

Homedics

Senior Brand Manager

Commerce, MI · On-site

This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing

Brand Manager

Grand Rapids, MI

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

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All JobsBrand Development JobsBrand Development Jobs in Michigan

Brand Development information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development jobs pay per year?

As of Jul 23, 2026, the average yearly pay for brand development in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Brand Development, and why are they important?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

What is the role of a brand developer?

A brand developer is responsible for creating and implementing strategies to build and strengthen a company's brand identity. This includes market research, brand positioning, and developing messaging that resonates with target audiences, often using tools like branding guidelines and marketing campaigns. They work closely with marketing and design teams to ensure brand consistency across all channels.

What is a career in branding?

A career in branding involves developing and managing a company's brand identity, including creating brand strategies, visual elements, and messaging to build recognition and loyalty. Professionals in this field often work with marketing, design, and communication tools to shape how a brand is perceived in the market.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

What kind of jobs in media bring in $150,000 a year?

High-level media roles such as senior brand managers, media directors, and executive producers often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with industry tools like Adobe Creative Suite or media analytics platforms.

How does a Brand Development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with CMOs often earning six-figure salaries or more depending on the company size and industry. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What are the most commonly searched types of Brand Development jobs in Michigan? The most popular types of Brand Development jobs in Michigan are:
What are popular job titles related to Brand Development jobs in Michigan? For Brand Development jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Brand Development jobs in Michigan look for? The top searched job categories for Brand Development jobs in Michigan are:
Brand Development jobs near you
Infographic showing various Brand Development job openings in Michigan as of July 2026, with employment types broken down into 71% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $52,295 per year, or $25.1 per hour.

Brand Development & Product Marketing Manager

Quality Choice | CDMA

Novi, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

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Job description

Brand Development & Product Marketing Manager

Full-Time | Exempt

About Quality Choice | CDMA

Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.

For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.

Why This Role Matters

The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.

This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.

You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.

This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.

What You'll Do

Brand Development, Product Strategy & Portfolio Growth

  • Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
  • Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
  • Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
  • Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
  • Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.

Customer Marketing & Sales Support

  • Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
  • Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.

Marketing & Digital Strategy

  • Ensure consistent brand messaging and product presentation across all marketing channels.
  • Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
  • Measure campaign effectiveness and use data-driven insights to improve future marketing performance.

Leadership

  • Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
  • Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
  • Foster a culture of accountability, innovation, and continuous improvement.

What We're Looking For

Required Experience

  • 5-7 years of experience managing consumer products, private label brands, or product portfolios.
  • Bachelor’s degree in marketing, business, or related field.
  • Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
  • Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
  • Experience supporting product launches, commercialization, and go-to-market strategies.
  • Experience analyzing category performance, pricing, competitive activity, and market trends.
  • Experience working with suppliers and cross-functional teams.
  • Leadership or supervisory experience preferred.

Preferred Experience

  • Candidates with experience in one or more of the following areas are strongly encouraged to apply:
  • Consumer Packaged Goods (CPG)
  • Private Label Products
  • OTC Healthcare
  • Retail Merchandising
  • Category Management
  • Product Portfolio Management
  • Product Commercialization
  • Shopper Marketing
  • Trade Marketing
  • Distributor Marketing
  • Wholesale Distribution
  • Consumer Products
  • Brand Development
  • Product Marketing
  • Product Lifecycle Management

Skills & Competencies

  • Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
  • Demonstrated ability to translate market insights into profitable business opportunities.
  • Strong project management, organizational, and analytical skills.
  • Experience with Adobe Creative Suite and Microsoft Office, including Excel.
  • Excellent communication and presentation skills.
  • Ability to build relationships across departments, suppliers, and customers.
  • Passion for growing brands, launching products, and supporting customer success.

Apply

If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.

Company Description

Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.