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Brand Development Jobs in Michigan (NOW HIRING)

Pierre Strand

Business Development Leader

Detroit, MI · On-site

Drive P&L targets and oversee risk profile while ensuring that all regulatory obligations are met; and oversees brand development and the implementation of effective marketing strategies * Build and ...

Homedics

Senior Brand Manager

Commerce, MI · On-site

This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD ...

Lucia Landscaping Inc

Marketing Intern

Roseville, MI · On-site

$18 - $20/hr

This internship provides an opportunity to gain hands-on experience in content creation, digital marketing, brand development, and event coordination within a fast-growing service organization. The ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

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Showing results 1-20

All JobsBrand Development JobsBrand Development Jobs in Michigan

Brand Development information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Brand Development, and why are they important?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a Brand Development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What job makes $10,000 a month without a degree?

In brand development, professionals can earn $10,000 or more monthly through roles such as brand managers, marketing directors, or consultants, often by building strong client portfolios and expertise in branding strategies. Success typically depends on experience, networking, and skills in branding, marketing, and communication, rather than formal degrees.
What are the most commonly searched types of Brand Development jobs in Michigan? The most popular types of Brand Development jobs in Michigan are:
What job categories do people searching Brand Development jobs in Michigan look for? The top searched job categories for Brand Development jobs in Michigan are:
Brand Development jobs near you
Infographic showing various Brand Development job openings in Michigan as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $52,295 per year, or $25.1 per hour.
RTD & Seltzer Field Specialist (Brand Development)

RTD & Seltzer Field Specialist (Brand Development)

Great Lakes Wine and Spirits

Grand Rapids, MI • On-site

$40K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Great Lakes Wine & Spirits is Michigan's Largest Alcoholic Beverage Wholesaler, servicing all 83 Michigan counties. Employing over 1,000 people with facilities throughout the state, We Are Local, Everywhere. Founded as a family business nearly 80 years ago, the tradition of good business principles has remained the cornerstone of Great Lakes Wine & Spirits success. Honesty, hard work, fair dealing, service and an ongoing commitment to the customers and staff. Great Lakes Wine & Spirits strives to provide an ever-escalating standard of innovation and service to its customers and to responsibly enhance demand for its products.
Great Lakes Wine & Spirits continues to grow as we seek an RTD & Seltzer Field Specialist for our Brand Development Sales Team servicing multiple accounts in the Grand Rapids area.
Essential Duties & Responsibilities
The RTD & Seltzer Field Specialist is a full-time, field-based sales role that focuses on selling, servicing, developing, and growing the GLWAS portfolio of ready-to-drink products within our retail partners throughout all divisions of the company - Retail Chain, Retail Independent, and On-Premises accounts.
This role provides a phenomenal experience into both sales and the adult beverage industry with one of the strongest RTD Seltzer portfolios around - couples with a winning team culture. Field Specialists report directly to their team leader who is available to assist, mentor, and further sharpen their team's skills.
Work Schedule
This is a full-time position with a flexible schedule Monday through Friday. Evening and weekend hours may be required based on holiday schedules and business needs.
Work Environment & Physical Demands
This position operates in the field with daily travel, driving in all weather conditions. Physical demands require to frequently stand, walk, bend, kneel, crouch, stoop and climb throughout the day while lifting, stacking, moving, and rotating items without handles that weigh up to 50 pounds. Pushing and pulling carts with up to 100 pounds of force and operating warehouse equipment may be needed.
Pay & Benefits
  • Base Salary $40,000 (paid semi-monthly)
  • $400 Monthly Car Allowance (non-taxed)
  • Eligible for Tertile Bonuses and Incentives
  • Vacation and Personal Time
  • 6 Paid Holidays
  • Competitive benefits including Medical, Dental, and Vision, Life Insurance, Disability, Employee Assistance Programs, and Group Legal coverage.
  • Buy-Up Life Insurance and Disability coverage available.
  • Eligible for 401K enrollment upon date of hire.

Required Qualifications
  • Minimum age of 21 years
  • Bachelor's degree (preferred)
  • Prior sales retail experience (preferred)
  • Prior distribution industry experience (preferred)
  • Basic competency with basic iOS devices
  • Positive & Entrepreneurial Attitude
  • A Success-Oriented, Competitive, and Creative Mindset
  • Basic technical ability (Email / Excel / Text)
  • Desire to learn and implement these learnings

Additional Requirements
  • Adhere to the policies and procedures outlined in the employee policy manual and any applicable contracts, signed agreements, and work rules.
  • Cooperates with all management and staff of GLWAS.
  • Follows all MLCC rules and regulations, as they apply to the position.
  • Use alcohol in a responsible manner when related to business activities.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
A valid driver's license and an acceptable Motor Vehicle Record (MVR) is required for this position. All applicants will be subject to a driving record check as part of the interview process. Failure to maintain a satisfactory driving record may result in withdrawal of the employment offer or disciplinary action, up to and including termination, if employed. By submitting an application, you consent to the company's screening of your driving record.
All offers of employment are conditional based upon completed satisfactory of pre-employment screenings. This includes a background check on a criminal record, physical evaluation, agility(lift) test, and drug screen. Full disclosure is required before a criminal history is investigated and will not constitute an automatic bar of employment. Factors such as the date of offense, seriousness and nature of the violation, rehabilitation, and the position applied for will be taken into account.
By submitting an application, you consent to the company's screening of your driving record and the conditions of employment.

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