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Brand Development Jobs in Michigan (NOW HIRING)

Quality Choice | CDMA

Brand Manager

Novi, MI · On-site

$80K/yr

What You'll Do Brand Management, Product Strategy & Market Development * Serve as the primary steward of the Quality Choice and CDMA brands. * Develop and execute brand, pricing, and promotional ...

Quality Choice | CDMA

Brand Manager

Novi, MI · On-site

$80K/yr

What You'll Do Brand Management, Product Strategy & Market Development * Serve as the primary steward of the Quality Choice and CDMA brands. * Develop and execute brand, pricing, and promotional ...

The People Brand

Art Director

Detroit, MI

$119K - $125K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

The People Brand

Art Director

Detroit, MI

$130K - $160K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

The People Brand

Art Director

Detroit, MI · On-site

$130K - $160K/yr

Key Responsibilities Creative Direction & Brand Storytelling * Lead the development and execution of creative campaigns across digital, social, photography, video, print, experiential, and integrated ...

Pierre Strand

Business Development Leader

Detroit, MI · On-site

Drive P&L targets and oversee risk profile while ensuring that all regulatory obligations are met; and oversees brand development and the implementation of effective marketing strategies * Build and ...

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All JobsBrand Development JobsBrand Development Jobs in Michigan

Brand Development information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development jobs pay per year?

As of Jun 30, 2026, the average yearly pay for brand development in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What are the 3 C's of brand development?

The 3 C's of brand development are Consistency, Clarity, and Credibility. These principles help ensure a brand's message is clear, reliable, and maintains a unified identity across all channels, which is essential for effective brand management and recognition.

What are the key skills and qualifications needed to thrive in Brand Development, and why are they important?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

What is the role of a brand developer?

A brand developer is responsible for creating and implementing strategies to build and strengthen a company's brand identity. This includes market research, brand positioning, and developing messaging that resonates with target audiences, often using tools like branding guidelines and marketing campaigns. They work closely with marketing and design teams to ensure brand consistency across all channels.

What is a career in branding?

A career in branding involves developing and managing a company's brand identity, including creating strategies to shape public perception and differentiate the brand in the marketplace. Professionals in this field often work with marketing, design, and communication tools to build brand awareness and loyalty. Skills in market research, creativity, and strategic thinking are essential for success in branding roles.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a Brand Development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the highest paid job in marketing?

The highest paid roles in marketing are typically executive-level positions such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures and sometimes reaching into the high hundreds of thousands or more, especially in large corporations. These roles require extensive experience, strategic leadership skills, and often advanced degrees or certifications in marketing or business management.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What are the most commonly searched types of Brand Development jobs in Michigan? The most popular types of Brand Development jobs in Michigan are:
What are popular job titles related to Brand Development jobs in Michigan? For Brand Development jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Brand Development jobs in Michigan look for? The top searched job categories for Brand Development jobs in Michigan are:
Brand Development jobs near you

Brand Manager

Quality Choice | CDMA

Novi, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago

Key responsibilities

  • Serve as the primary steward of the Quality Choice and CDMA brands, leading brand strategy and product positioning.

  • Develop and execute brand, pricing, and promotional strategies to drive revenue growth, customer engagement, and market share.

  • Partner with Sales, Purchasing, and suppliers to support product launches, product lifecycle management, and new product development.

Job description

Brand Manager
Full-Time | Exempt

About Quality Choice | CDMA

Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.

About the Role

The Brand Manager serves as the steward of the Quality Choice and CDMA brands, leading brand strategy, product positioning, customer promotions, and go-to-market initiatives that drive growth and customer engagement. This role partners closely with Sales, Purchasing, and suppliers to support product launches, pricing strategies, promotional programs, and brand development. The ideal candidate will have experience working with consumer products, private label brands, or branded product portfolios and understand how marketing initiatives support sales growth and customer retention.

What You’ll Do

Brand Management, Product Strategy & Market Development

  • Serve as the primary steward of the Quality Choice and CDMA brands.
  • Develop and execute brand, pricing, and promotional strategies that drive revenue growth, customer engagement, and market share.
  • Manage and grow the Quality Choice product portfolio through brand development, product positioning, promotional planning, and market expansion initiatives.
  • Partner with Sales, Purchasing, and suppliers to support product launches, product lifecycle management, portfolio growth, and new product development, including packaging, graphics, labeling, and related materials.
  • Partner closely with Sales leadership to develop customer-facing promotions, annual promotional calendars, sales programs, and customer marketing initiatives that support revenue objectives.
  • Analyze category performance, industry trends, competitive activity, customer insights, and pricing trends to identify growth opportunities and support strategic decision-making.
  • Recommend pricing, positioning, and promotional strategies based on market conditions and competitive analysis.
  • Evaluate promotional effectiveness and product performance and make recommendations to improve results.
  • Ensure consistent product positioning, messaging, and branding across all channels.

Team Leadership & Collaboration

  • Manage and provide leadership to the Marketing dept, including direct supervision of the Graphic Designer.
  • Foster a creative, collaborative, and high-performing team environment.
  • Work cooperatively with all departments to support organizational goals.

Digital & eCommerce Marketing

  • Maintain and update the Quality Choice website to ensure accuracy, relevance, and brand consistency.
  • Manage and support eCommerce marketing promotions and related projects.
  • Support digital initiatives that enhance customer engagement and online visibility including social media.

Other Responsibilities

  • Manage marketing outreach through industry trade journals and related publications to increase CDMA exposure.
  • Represent marketing initiatives in support of company events and programs as needed.
  • Stay current on marketing best practices, tools, and industry trends.
  • Additional duties as assigned by the CEO.

What We’re Looking For

Qualifications

  • Education & Experience

  • 5–7 years of managing product brands or product portfolios.

  • 1–2 years of supervisory or team leadership experience preferred.

  • Experience developing customer promotions, marketing programs, and sales support initiatives.
  • Experience supporting pricing strategies, promotional planning, and product launches.
  • Experience collaborating directly with sales teams to drive customer growth.
  • Experience working within consumer products, foodservice, retail, distribution, manufacturing, or private label environments strongly preferred.
  • Understanding of B2B marketing and distributor-based sales channels.

Skills & Competencies

  • Proficiency in Microsoft Office Suite, including Publisher and Excel.
  • Experience using Adobe Creative Suite required.
  • Strong organizational, time management, and project management skills.
  • Detail-oriented with a high level of professionalism and dedication to quality.
  • Strong written and verbal communication skills.
  • Ability to work proactively, independently and collaboratively in a fast-paced environment.
  • Ability to interact professionally with employees at all levels.
  • Strong work ethic and commitment to CDMA’s mission and values.

Work Environment

  • This position operates primarily in a standard office environment.
  • Occasionally overnight travel is required (less than 10%).
  • Full-time, exempt position.
  • In-person attendance is required.

Apply

If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.

Company Description

Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.