ZipRecruiter

Log In

1

Brand Development Manager Jobs in Michigan (NOW HIRING)

Pearson Foods

Be Seen First

Business Development Manager

Grand Rapids, MI · On-site

$60K - $100K/yr

Business Development Manager - Pearson Foods Corporation - Grand Rapids MI Overview: We are seeking ... brand penetration · Work with Marketing team to develop and introduce new products · Manage key ...

next page

Showing results 1-20

All JobsBrand Development Manager JobsBrand Development Manager Jobs in Michigan

Brand Development Manager information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for brand development manager in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

How much does a brand manager get paid?

The average salary for a brand development manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often supplemented with bonuses and benefits.

Is brand manager a high paying job?

A brand manager is typically a well-paying role within marketing, with salaries often above average for business positions. Compensation varies based on experience, industry, and location, with senior roles and those in large companies offering higher salaries. Skills in market research, strategic planning, and brand management tools can influence earning potential.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a brand development manager do?

A brand development manager is responsible for creating and implementing strategies to strengthen a company's brand identity, increase brand awareness, and support marketing efforts. They analyze market trends, collaborate with creative teams, and use tools like market research and branding guidelines to ensure consistent messaging across channels.

What are the 3 C's of brand development?

The 3 C's of brand development are Consistency, Clarity, and Credibility. For a Brand Development Manager, focusing on these elements helps build a strong, recognizable brand identity by ensuring messaging is uniform, easily understood, and trustworthy across all channels.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities in Michigan are hiring for Brand Development Manager jobs? Cities in Michigan with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Michigan as of June 2026, with employment types broken down into 89% Full Time, 7% Part Time, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $52,295 per year, or $25.1 per hour.
Market Development Manager: Distributor Sales - Alternative Beverage Portfolio

Market Development Manager: Distributor Sales - Alternative Beverage Portfolio

Sazerac Company

Detroit, MI

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Sazerac rating

8.2

Company rating: 8.2 out of 10

Based on 32 frontline employees who took The Breakroom Quiz

56th of 383 rated food and drinks producers

Job description

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.


Why Sazerac? 

  • Innovative and Forward-Thinking: Join a company that values innovation and excellence and is driving the future of the beverage industry.
  • Rich Tradition: Join a team with a strong heritage of craftsmanship and quality, creating memorable experiences for our customers.
  • Collaborative Environment: Work in an inclusive, collaborative atmosphere where your ideas and expertise are valued.
  • Career Growth: Benefit from continuous learning opportunities and career development programs to advance your career.

The Market Development Manager: Distributor Sales – Alternative Beverage Alcohol (ABA) is responsible for driving brand growth and maximizing distribution for Sazerac’s ABA across Michigan. The MDMDS - ABA role focuses on building brand presence, executing key sales initiatives, and managing distributor relationships to achieve volume and market share objectives.

Location: Detroit or Grand rapids Metro Area

Key Responsibilities (job responsibilities may vary by state depending on regulatory and compliance standards for the state): 

  • Drive Sales & Market Growth
    • Achieve volume and distribution goals for priority brands in the ABA portfolio.
    • Utilize KPIs and brand reports to track execution standards and market performance.
    • Provide insights and feedback to leadership to optimize market strategies.
  • Retail Execution & Market Intelligence
    • Ensure execution of ABA initiatives within targeted key accounts.
    • Gather and report on consumer trends, competitive activity, and emerging market opportunities. 
    • Ensure seamless integration and communication of new brand acquisitions at retail.
  • Strategic Pricing & Budget Management
    • Identify and recommend strategic pricing opportunities aligned with brand positioning.
    • Communicate approved price adjustments to distributors and retail partners.
    • Manage market budgets, track spending, and optimize resource allocation to achieve brand contribution targets.
  • Account Management & Execution Excellence
    • Develop and maintain strong relationships with key accounts to drive brand visibility and sales.
    • Ensure top-tier execution in retail through merchandising, promotions, and space-to-sales strategies. 
    • Take a proactive approach to resolving customer challenges to maximize brand presence.
  • Long-Term Brand Development
    • Contribute to the long-term success of the ABA portfolio by driving market penetration and sustainable growth.
    • Work collaboratively with distributor teams to enhance brand positioning and execution.

Must-Have

  • Bachelor’s degree in Business or equivalent relevant experience
  • Minimum 3 years of sales management experience in alcohol beverage industry or CPG
  • Ability and willingness to work non-traditional hours, including nights and weekends
  • Proficiency in Microsoft Office (Word, Excel, Outlook)
  • Willingness to travel in market as needed
  • Proven ability to build and maintain customer relationships
  • Strong self-management skills with the ability to effectively manage schedules and priorities to achieve results
  • Valid driver’s license
  • Ability to lift and move up to 10 pounds without assistance

Preferred

  • Experience in National Accounts / Key Account (on premise or off premise)
  • Background in sales analysis
  • Market development experience with beer wholesaler or supplier

#LI-KG1

Placement within the salary range is calculated based upon years of directly relatable experience for the position. The salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Sazerac offers the benefits you'd expect, including health and dental insurance, mental health care, 401(k) with match, paid leave and wellness benefits. Please ask Talent Acquisition for more information about our total rewards package.


A career at Sazerac offers you the opportunity to reach your full potential as part of a creative, decisive, high-performance team. Sazerac values the needs and wants of our team members and offers inclusive benefits to attract and retain the best talent. Our culture is built upon the values of hard work, diligence and personal responsibility.

Sazerac Team Members enjoy:

  • Competitive Pay
  • Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
  • Family Coverage: Options to cover family members, including domestic partners.
  • 401(k) Plan: Immediate access to a matching 401(k) plan.
  • Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
  • Mental Health and Wellness: Access to mental health care and wellness incentive programs.
  • Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
  • Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
  • Training and Development: Opportunities for professional growth and development.

Benefits, salary range, and programs may vary by role or location. For roles within our commercial team - the Salary range refers to base salary only and does not include car allowance, annual bonus, fuel or cell phone reimbursement. Please ask your Talent Acquisition Partner for more information about our total rewards package. Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

What Sazerac employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply