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Brand Development Manager Jobs in Michigan (NOW HIRING)

Quality Choice | CDMA

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Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1 ...

Quality Choice | CDMA

Be Seen First

Brand Development & Product Marketing Manager

Novi, MI · On-site

$80K/yr

Brand Development & Product Marketing Manager Full-Time | Exempt About Quality Choice | CDMA Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1 ...

Core Spaces

New Development Manager

Ann Arbor, MI · On-site

Develop and execute effective go-to-market strategies to promote brand awareness and ensure ... Senior Manager, New Development Direct Reports: New Development Leasing Manager, Leasing ...

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Brand Development Manager information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for brand development manager in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities in Michigan are hiring for Brand Development Manager jobs? Cities in Michigan with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Michigan as of July 2026, with employment types broken down into 74% Full Time, 24% Part Time, 1% Contract, and 1% Nights. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $52,295 per year, or $25.1 per hour.

Brand Development & Product Marketing Manager

Quality Choice | CDMA

Novi, MI • On-site

$80K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

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Job description

Brand Development & Product Marketing Manager

Full-Time | Exempt

About Quality Choice | CDMA

Quality Choice | CDMA is a privately held wholesaler headquartered in Novi, Michigan, offering more than 1,000 private-label over-the-counter health, beauty, and wellness products under our trademarked Quality Choice brand.

For 100 years, we've partnered with independent retailers, distributors, and regional chains to provide high-quality private-label products that compete with national brands. Our success is built on trusted relationships, innovative products, and helping our customers grow their businesses.

Why This Role Matters

The Brand Development & Product Marketing Manager plays a key role in growing the Quality Choice brand by developing products, strengthening customer partnerships, supporting Sales, and bringing new ideas to market.

This position is responsible for driving product portfolio growth through strategic brand development, merchandising, product positioning, commercialization, and customer marketing initiatives.

You'll partner closely with Sales, Purchasing, suppliers, and Executive Leadership to identify new product opportunities, develop retailer programs, launch products, and create marketing strategies that help our customers succeed.

This is not a traditional marketing position. It's a commercial leadership role focused on helping products, and the customers who sell them grow.

What You'll Do

Brand Development, Product Strategy & Portfolio Growth

  • Lead the growth of the Quality Choice product portfolio by developing strategies that increase distribution, strengthen product positioning, support retail merchandising, and drive profitable sales growth.
  • Develop and execute brand, pricing, merchandising, promotional, and go-to-market strategies that increase market share and customer engagement.
  • Manage the product portfolio through lifecycle management, commercialization, assortment planning, and new product development.
  • Analyze category performance, consumer trends, customer insights, and competitive activity to identify growth opportunities and improve product profitability.
  • Partner with Sales, Purchasing, and suppliers to develop commercialization strategies, support product launches, and expand the Quality Choice portfolio.

Customer Marketing & Sales Support

  • Develop customer-facing marketing programs, merchandising initiatives, promotions, and sales tools that help retailers and distributors grow Quality Choice sales.
  • Support trade shows, customer presentations, supplier marketing initiatives, and other programs that strengthen customer relationships and brand visibility.

Marketing & Digital Strategy

  • Ensure consistent brand messaging and product presentation across all marketing channels.
  • Oversee website content, product information, digital marketing, social media, and eCommerce initiatives.
  • Measure campaign effectiveness and use data-driven insights to improve future marketing performance.

Leadership

  • Lead and develop the Marketing team, including direct supervision of the Graphic Designer.
  • Collaborate with Sales, Purchasing, Customer Service, Operations, and Executive Leadership to support company objectives.
  • Foster a culture of accountability, innovation, and continuous improvement.

What We're Looking For

Required Experience

  • 5-7 years of experience managing consumer products, private label brands, or product portfolios.
  • Bachelor’s degree in marketing, business, or related field.
  • Experience within Consumer-Packaged Goods (CPG), OTC healthcare, retail, wholesale distribution, manufacturing, grocery, pharmacy, or private label environments.
  • Experience collaborating with Sales teams to develop customer programs that drive revenue growth.
  • Experience supporting product launches, commercialization, and go-to-market strategies.
  • Experience analyzing category performance, pricing, competitive activity, and market trends.
  • Experience working with suppliers and cross-functional teams.
  • Leadership or supervisory experience preferred.

Preferred Experience

  • Candidates with experience in one or more of the following areas are strongly encouraged to apply:
  • Consumer Packaged Goods (CPG)
  • Private Label Products
  • OTC Healthcare
  • Retail Merchandising
  • Category Management
  • Product Portfolio Management
  • Product Commercialization
  • Shopper Marketing
  • Trade Marketing
  • Distributor Marketing
  • Wholesale Distribution
  • Consumer Products
  • Brand Development
  • Product Marketing
  • Product Lifecycle Management

Skills & Competencies

  • Strong understanding of brand development, product positioning, merchandising, pricing strategy, and category growth.
  • Demonstrated ability to translate market insights into profitable business opportunities.
  • Strong project management, organizational, and analytical skills.
  • Experience with Adobe Creative Suite and Microsoft Office, including Excel.
  • Excellent communication and presentation skills.
  • Ability to build relationships across departments, suppliers, and customers.
  • Passion for growing brands, launching products, and supporting customer success.

Apply

If you’re a results-driven marketing professional ready to elevate brand visibility, manage cross-functional projects, and support B2B growth, we’d love to hear from you.

Company Description

Quality Choice | CDMA is a recognized leader in the private label industry, specializing in health, beauty, and wellness products. Backed by nearly 100 years of experience and innovation, we are dedicated to providing cost-effective solutions that enhance the health and well-being of our customers.