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Brand Development Manager Jobs in Michigan (NOW HIRING)

Founders Brewing Co.

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

BTM Ventures LLC

Development Project Manager

Southfield, MI · Hybrid

$115K - $145K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development Project Manager Location : Hybrid - Southfield Michigan Position Type : Full-Time, ... brand standards, budgets, schedules, and operational requirements. * Coordinate and manage all ...

BTM Ventures LLC

Development Project Manager

Southfield, MI · On-site

$115K - $145K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development Project Manager Location : Hybrid - Southfield Michigan Position Type : Full-Time, ... brand standards, budgets, schedules, and operational requirements. * Coordinate and manage all ...

BTM Ventures LLC

Development Project Manager

Southfield, MI · On-site

$115K - $145K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Development Project Manager Location : Hybrid - Southfield Michigan Position Type : Full-Time, ... brand standards, budgets, schedules, and operational requirements. * Coordinate and manage all ...

Michigan Sugar

Senior Brand Manager

Bay City, MI · On-site

Lead the development and execution of annual Pioneer Sugar marketing plans within approved budgets. * Partner with external marketing and creative agencies to execute brand plans and performance ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Michigan

Brand Development Manager information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand development manager in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What cities in Michigan are hiring for Brand Development Manager jobs?

Cities in Michigan with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $52,295 per year, or $25.1 per hour.

Brand Manager

Founders Brewing Co.

Grand Rapids, MI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 hours ago

Job description

SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Includes the following. Other duties may be assigned.
  • Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix including pricing, promotion, new product development, advertising, PR, digital marketing, and market and consumer research.
  • Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing strategies that are consistent with the brand DNA and grow the business.
  • Assisting in oversight of marketing budget. Responsible for delivering year-end budget at prescribed number and ownership of media budget.
  • Collaborate with Creative Manager of outside creative and media agency to achieve brand objectives.
  • Report to Senior BM with monthly updates on key business trends and provide analysis.
  • Have an in-depth understanding of key marketing and sales programming that can impact the business.
  • Work closely with sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
  • Interact cross-functionally with finance, sales, retail, and production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.
  • Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
  • Fully exploit and deploy existing sponsorship opportunities, maximizing the full value and utilization of our contracts to drive ROI and align with brand priorities.
  • Be an active participant in the Founders culture, living our principles and inspiring others to do the same.
QUALIFICATIONS, SKILLS, KNOWLEDGE amp; EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree (B. A.) from four-year College or University in Marketing, MBA preferred.
  • Two to four years related marketing experience, alcohol/beverage industry experience a plus.
  • Ability to thrive in a complex, fast-paced environment and adaptable to change.
  • Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
  • Demonstrated ability in taking initiative to seek out opportunities and solve problems.
  • Distinguished written and verbal communication skills including strong presentation skills
  • Effective leadership and interpersonal skills. Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
  • Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.
  • A valued team player that is a role model for collaboration.
  • Knowledgeable of and active within consumer trends.
  • Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
  • Experience with public relations and digital marketing a plus.
  • Experience with partnership and sponsorship negotiation a plus.
  • Proficient in Microsoft Office suite.
Compensation amp; Benefits:
  • Competitive Salary.
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employee

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