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Brand Development Manager Jobs in Michigan (NOW HIRING)

Pierre Strand

Business Development Leader

Detroit, MI · On-site

... brand development and the implementation of effective marketing strategies * Build and maintain ... Effectively manages contract negotiations and statutory compliance * Social and cultural ...

Founders Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing Co

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing

Brand Manager

Grand Rapids, MI · On-site

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

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All JobsBrand Development Manager JobsBrand Development Manager Jobs in Michigan

Brand Development Manager information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development manager jobs pay per year?

As of Jun 16, 2026, the average yearly pay for brand development manager in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

How much does a brand manager get paid?

The average salary for a brand development manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often supplemented with bonuses and benefits.

Is brand manager a high paying job?

A brand manager is typically a well-paying role within marketing, with salaries often above average for business positions. Compensation varies based on experience, industry, and location, with senior roles and those in large companies offering higher salaries. Skills in market research, strategic planning, and brand management tools can influence earning potential.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a brand development manager do?

A brand development manager is responsible for creating and implementing strategies to strengthen a company's brand identity, increase brand awareness, and support marketing efforts. They analyze market trends, collaborate with creative teams, and use tools like market research and branding guidelines to ensure consistent messaging across channels.

What are the 3 C's of brand development?

The 3 C's of brand development are Consistency, Clarity, and Credibility. For a Brand Development Manager, focusing on these elements helps build a strong, recognizable brand identity by ensuring messaging is uniform, easily understood, and trustworthy across all channels.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities in Michigan are hiring for Brand Development Manager jobs? Cities in Michigan with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Michigan as of June 2026, with employment types broken down into 89% Full Time, 7% Part Time, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $52,295 per year, or $25.1 per hour.

Business Development Manager - State Farm Agent Team Member

Robert McDougall - State Farm Agent

Grand Rapids, MI • On-site

$50K - $120K/yr

Full-time

Medical, Retirement, PTO

Posted 14 days ago

Be an early applicant

Job description

Benefits:
  • 401(k) matching
  • Bonus based on performance
  • Health insurance
  • Paid time off

You May Be a Great Fit as a Business Development Manager at Robert McDougall State Farm. If:
  • You communicate clearly and confidently, even when the situation is stressful or urgent.
  • You enjoy educating others, helping customers understand coverage, options, and next steps.
  • Youre the person people call first when life goes sideways - calm, steady, and ready to help.
  • Youre a natural relationship-builder who earns trust quickly and keeps it.
  • Youre motivated by goals and growth, and you know how to turn needs-based conversations into confident buying decisions that truly help customers.
Location Address: 2840 East Beltline Ave NE, Grand Rapids, MI 49525
At Robert McDougall State Farm, were here to help people protect what matters most. We take pride in serving our community with integrity, care, and real support. Whether were helping someone navigate a claim or personalize a plan, we believe in doing meaningful work that makes a difference. If you're looking to grow your career, help others, and be part of a team that strives to do good every day, youll fit right in with us.

We are seeking a motivated and detail-oriented individual to join the team as a Business Development Manager. This position plays an important role in identifying opportunities to expand customer relationships, support office goals, and contribute to community engagement efforts.

Responsibilities
  • Develop and maintain relationships with current and prospective customers.
  • Assist with marketing and outreach initiatives that promote office growth.
  • Support day-to-day business operations, including lead follow-up and scheduling.
  • Communicate product information and help customers review available options.
  • Collaborate with team members to meet established business objectives.
  • Participate in local events and networking activities to increase brand awareness.
Qualifications
  • Strong communication and organizational skills.
  • Self-motivated and goal-oriented approach to daily activities.
  • Ability to work in a fast-paced environment with attention to detail.
  • Experience in customer service, business development, or marketing preferred.
  • Must be able to obtain applicable state insurance licenses.