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Brand Development Jobs in Michigan (NOW HIRING)

Founders Brewing Co.

Brand Manager

Grand Rapids, MI

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Avery Brewing

Brand Manager

Grand Rapids, MI

Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix ...

Homedics

Senior Brand Manager

Walled Lake, MI

This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD ...

Imperial Beverage

Brand Manager

Detroit, MI · On-site

$77K - $99K/yr

Our Brand Managers tell us they love to sample and pick out the best products for us to carry, the ... Ongoing training and career development opportunities * Paid volunteer time to give back to the ...

Imperial Beverage

Brand Manager

Kalamazoo, MI · On-site

$90K/yr

Our Brand Managers tell us they love to sample and pick out the best products for us to carry, the ... Ongoing training and career development opportunities * Paid volunteer time to give back to the ...

Homedics

Senior Brand Manager

Commerce Township, MI · On-site

This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD ...

Homedics

Senior Brand Manager

Commerce Township, MI

This role will be the primary marketing leader partnering with the New Product Development (NPD) process to ensure that marketing discipline and specific brand elements are integrated into the NPD ...

Benzinga

Director of Brand Partnerships

Detroit, MI · On-site +1

Close mid-market to enterprise-level brand deals, including six-figure campaigns Brand Partnerships & Account Development * Build and grow relationships with: * Marketing leaders (CMOs, VPs of ...

Benzinga

Director of Brand Partnerships

Detroit, MI · Remote

Close mid-market to enterprise-level brand deals, including six-figure campaigns Brand Partnerships & Account Development * Build and grow relationships with: * Marketing leaders (CMOs, VPs of ...

burton

Brand Creative Director

Burton, MI · On-site

Creative Strategy & Story Mandate This role leads development of Creative Strategy & Story for marketing. The Brand Creative Director: * Defines the narrative architecture for Burton and Anon

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All JobsBrand Development JobsBrand Development Jobs in Michigan

Brand Development information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development jobs pay per year?

As of Jun 10, 2026, the average yearly pay for brand development in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Brand Development, and why are they important?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a Brand Development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What job makes $10,000 a month without a degree?

In brand development, professionals can earn $10,000 or more monthly through roles such as brand managers, marketing directors, or consultants, often by building strong client portfolios and expertise in branding strategies. Success typically depends on experience, networking, and skills in branding, marketing, and communication, rather than formal degrees.
What are the most commonly searched types of Brand Development jobs in Michigan? The most popular types of Brand Development jobs in Michigan are:
What job categories do people searching Brand Development jobs in Michigan look for? The top searched job categories for Brand Development jobs in Michigan are:
Brand Development jobs near you
Infographic showing various Brand Development job openings in Michigan as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $52,295 per year, or $25.1 per hour.
Brand Manager

Brand Manager

Founders Brewing Co.

Grand Rapids, MI

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Job description

SUMMARY
The Brand Manager (BM) will play a critical role in understanding the consumer to assist in creating strategic brand plans, execution of marketing programs, and coordination across other marketing and company functions. The BM will also support data analysis to arrive at business insights that lead to actionable business decisions and actions. Responsible for creating marketing and sales materials and the communication of available assets. The BM will ensure brand activation, sponsorships, and partnerships are aligned with brand priorities. The BM must possess strong critical thinking and problem-solving skills, project management skills to juggle multiple priorities at once, initiative and capacity to work independently, clear and articulate communication skills, and the ability to develop strong cross-functional relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Includes the following. Other duties may be assigned.
  • Development of strategic and annual marketing plans in collaboration with other marketing functions including execution of said plans. Marketing plans will address all components of the marketing mix including pricing, promotion, new product development, advertising, PR, digital marketing, and market and consumer research.
  • Be a brand steward, understanding the Founders brand and consumer to assist in crafting marketing strategies that are consistent with the brand DNA and grow the business.
  • Assisting in oversight of marketing budget. Responsible for delivering year-end budget at prescribed number and ownership of media budget.
  • Collaborate with Creative Manager of outside creative and media agency to achieve brand objectives.
  • Report to Senior BM with monthly updates on key business trends and provide analysis.
  • Have an in-depth understanding of key marketing and sales programming that can impact the business.
  • Work closely with sales to ensure execution of marketing programs in the field and identify opportunities to grow the business in the trade.
  • Interact cross-functionally with finance, sales, retail, and production to proactively identify and address problems or opportunities. Prioritize solutions and opportunities that will have the greatest impact.
  • Represent the brand at trade events, consumer promotions, sales meetings, and with distributors and customers as needed.
  • Fully exploit and deploy existing sponsorship opportunities, maximizing the full value and utilization of our contracts to drive ROI and align with brand priorities.
  • Be an active participant in the Founders culture, living our principles and inspiring others to do the same.
QUALIFICATIONS, SKILLS, KNOWLEDGE amp; EXPERIENCE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Bachelor's degree (B. A.) from four-year College or University in Marketing, MBA preferred.
  • Two to four years related marketing experience, alcohol/beverage industry experience a plus.
  • Ability to thrive in a complex, fast-paced environment and adaptable to change.
  • Strong analytical, critical thinking, and strategic skills. Make complex ideas simple.
  • Demonstrated ability in taking initiative to seek out opportunities and solve problems.
  • Distinguished written and verbal communication skills including strong presentation skills
  • Effective leadership and interpersonal skills. Must have the confidence and ability to communicate and influence at all levels and across functions, outside and inside the company.
  • Strong organizational skills with the ability to manage time and correctly prioritize multiple projects.
  • A valued team player that is a role model for collaboration.
  • Knowledgeable of and active within consumer trends.
  • Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues.
  • Experience with public relations and digital marketing a plus.
  • Experience with partnership and sponsorship negotiation a plus.
  • Proficient in Microsoft Office suite.
Compensation amp; Benefits:
  • Competitive Salary.
  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employee

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