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Brand Development Jobs in Michigan (NOW HIRING)

Wwwinc

Director, Brand Protection

Rockford, MI · Hybrid

Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development. * Performs other duties as required ...

Meijer, Inc.

Associate Manager, Brand Voice

Grand Rapids, MI · On-site

$83K - $108K/yr

Development programs for advancement and career growth Please review the job profile below and apply today! The Associate Manager of Brand Voice is responsible for shaping and stewarding how Meijer ...

Air Lift Company

MI · On-site

$120 - $160/hr

We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture. Job Summary As the Brand Creative Senior Manager for Air ...

Air Lift Company

Brand Creative Sr. Manager

Lansing, MI · On-site

$110 - $160/hr

We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture. Job Summary As the Brand Creative Senior Manager for Air ...

DISHER

Director of Marketing

Wyoming, MI · On-site

Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints. * Lead the digital marketing efforts, including SEO, SEM, email marketing, and ...

Kona Grill - Troy

Assistant Restaurant Manager

Troy, MI · On-site

$65K - $75K/yr

Guest Satisfaction & Brand Development * Deliver superior service and maximize customer satisfaction * Handle guest concerns with professionalism and efficiency, ensuring positive resolutions

Kona Grill

Assistant Restaurant Manager

Troy, MI · On-site

$65K - $75K/yr

Guest Satisfaction & Brand Development * Deliver superior service and maximize customer satisfaction * Handle guest concerns with professionalism and efficiency, ensuring positive resolutions

DISHER

Director of Marketing

Wyoming, MI

Oversee brand development and management, ensuring brand consistency across all marketing materials and touchpoints. * Lead the digital marketing efforts, including SEO, SEM, email marketing, and ...

Eclipse Marketing

Brand Sales Consultant

Detroit, MI · On-site

Company Description Eclipse Marketing is an organization developed on the belief that an approach ... The Brand Marketing Coordinator is an excellent opportunity to join an organization on the cutting ...

Eclipse Marketing

Brand Sales Consultant

Detroit, MI · On-site

Company Description Eclipse Marketing is an organization developed on the belief that an approach ... The Brand Marketing Coordinator is an excellent opportunity to join an organization on the cutting ...

Carhartt

Brand Ambassador (PT)

Detroit, MI · On-site

$15.55 - $18/hr

Enthusiastically promote the brand by being an ambassador for Carhartt, while ensure actions are in ... Ownership of one's own development and professional growth. Required Education * There is no ...

Carhartt

Brand Ambassador (PT)

Detroit, MI · On-site

$15.55 - $18/hr

Enthusiastically promote the brand by being an ambassador for Carhartt, while ensure actions are in ... Ownership of one's own development and professional growth. Required Education * There is no ...

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Showing results 21-40

All JobsBrand Development JobsBrand Development Jobs in Michigan

Brand Development information

See Michigan salary details

$9.6K

$52.3K

$98.1K

How much do brand development jobs pay per year?

As of Aug 25, 2026, the average yearly pay for brand development in Michigan is $52,295.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $64,900.00 per year, depending on experience, location, and employer.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, building a portfolio, and developing knowledge of branding tools and platforms can improve prospects. Certifications in marketing or branding can also be beneficial.

What is a career in brand development?

A career in brand development involves creating and implementing strategies to build and strengthen a company's brand identity, including managing brand messaging, positioning, and visual elements. Professionals in this field often work with marketing, design, and market research teams to enhance brand recognition and loyalty, using tools like branding guidelines and market analysis. Strong communication, creativity, and understanding of consumer behavior are essential skills for success in this role.

What are the most commonly searched types of Brand Development jobs in Michigan?

The most popular types of Brand Development jobs in Michigan are:

Brand Development jobs near you
Infographic showing various Brand Development job openings in Michigan as of August 2026, with employment types broken down into 86% Full Time, and 14% Part Time. Highlights an 100% In-person job distribution, with an average salary of $52,295 per year, or $25.1 per hour.

Director, Brand Protection

Wwwinc

Rockford, MI • Hybrid

Full-time

Re-posted 8 days ago

Job description

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world's leading designers, marketers, and licensors of footwear and apparel; It's global footprint spans 170 countries and territories. The Company's portfolio includes Merrell, Saucony, Sweaty Betty, Hush Puppies, Wolverine, Chaco, Bates, HYTEST, and Stride Rite. The Company is also the global footwear licensee of brands Cat and Harley-Davidson.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America's Dream Employers, America's Best Employers for Women, and America's Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified Great Place To Work.
The Director, Brand Protection will be responsible for protecting the integrity of Wolverine Worldwide's portfolio of brands by identifying, investigating, and mitigating threats such as unauthorized online sales, gray market distribution, counterfeits, and minimum advertised pricing ("MAP") violations. Leveraging data analytics, marketplace intelligence, and digital monitoring tools, the Director develops, implements, and monitors the Company's brand and marketplace integrity strategies and policies across the organization. This role serves as a strategic enabler-partnering cross-functionally to promote brand protection strategies that enable growth and strengthen our brands.

Primary Duties:

  • Develop and lead brand protection strategies that strengthen marketplace trust, protect brand integrity and support business growth.

  • Partner with senior executives, brand presidents, and sales, DTC, wholesale, and Legal teams to align on and execute brand protection strategies and policies.

  • Oversee implementation and enforcement of MAP and marketplace integrity policies across all brands, including monitoring for violations and coordinating appropriate remedial actions with brand leadership and Legal.

  • Develop and manage data-driven dashboards and KPIs to provide visibility into compliance, marketplace activity, and seller behavior, and to establish benchmarks for online brand representation.

  • Lead analysis of marketplace and pricing activity across digital channels, transforming complex datasets into actionable insights, trends, and early warning signals that inform enforcement priorities.

  • Identify, implement, and manage digital monitoring tools and technologies to detect unauthorized sellers, policy violations, and intellectual property infringement, strengthening overall program coverage.

  • Identify unauthorized or unknown retailers and partner with Legal, third-party providers, and brand teams to develop and execute enforcement strategies.

  • Educate and support brand and sales teams to ensure clear understanding of policies and drive consistent compliance across retail partners.

  • Prepare and communicate data-driven recommendations and executive-level summaries for senior management, including both standard and customized reporting on compliance performance.

  • Build, lead, and develop a high-performing brand protection team, setting clear priorities and providing ongoing coaching, feedback and professional development.

  • Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

  • 10+ years in brand protection, investigations, e-commerce/marketplace operations, data analytics, supply chain, corporate security, compliance, or a related field

  • Experience with e-commerce practices, including affiliate networks, aggregator sites, SEM, MAP policies, on-line commerce and shopping eco-systems

  • Excellent project management skills

  • Strong oral and written communication skills

  • Strong analytical skills and attention to detail

  • Strong qualitative and quantitative skills to make impactful business decisions and lead cross-functional teams

  • Analytically driven while having an innovative and strategic way of looking at the business

  • Self-motivated, flexible, and adaptable to client & organizational changes

  • Ability to work independently and cohesively as a team member

  • Strong proficiency in Microsoft Office, including Excel and PowerPoint, and experience leveraging AI tools such as Copilot

  • Proficiency with data analysis and visualization tools (e.g., advanced Excel, Power BI, or Tableau) to translate large datasets into actionable insights

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

#LI-MM1

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.

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