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Brand Development Jobs in California (NOW HIRING)

Product Development Coordinator

San Francisco, CA · On-site

$28.25 - $35.25/hr

Work closely with Brand Development counterparts to help execute product launches. * Assist with Brand led initiatives and tasks when appropriate. * Research relevant fashion and beauty trends ...

Brand Strategist

San Diego, CA · On-site

  • Medical

  • Retirement

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Brand Strategist

San Diego, CA · On-site

  • Medical

  • Retirement

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Brand Strategist

San Diego, CA · On-site +1

  • Medical

  • Retirement

ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and ...

Senior Games Brand Manager

Los Angeles, CA

  • Medical

  • Dental

  • Vision

  • Retirement

Global Brand & Product Development: * Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands. Work closely with the R&D team to ...

Senior Games Brand Manager

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Global Brand & Product Development: * Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands. · Work closely with the R&D team ...

Senior Games Brand Manager

Los Angeles, CA · On-site

$120 - $180/hr

  • Medical

  • Dental

  • Vision

  • Retirement

Global Brand & Product Development: * Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands. Work closely with the R&D team to ...

Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio development and business leadership to drive the highest rate of sustainable growth for their ...

The SKLZ Brand Director is the key leadership role responsible for developing and executing the SKLZ brand development, product line architecture, pricing strategy, and packaging/product innovation ...

Director, Brand & Innovation

Carlsbad, CA · On-site

$150K - $170K/yr

The SKLZ Brand Director is the key leadership role responsible for developing and executing the SKLZ brand development, product line architecture, pricing strategy, and packaging/product innovation ...

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Brand Development information

See California salary details

$10.9K

$59.2K

$111K

How much do brand development jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand development in California is $59,214.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $73,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, entry-level marketing roles, or related positions helps build relevant knowledge. Familiarity with branding tools, market research, and consumer behavior enhances prospects in this field.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

What are the most commonly searched types of Brand Development jobs in California?

The most popular types of Brand Development jobs in California are:

What are popular job titles related to Brand Development jobs in California?

For Brand Development jobs in California, the most frequently searched job titles are:

What job categories do people searching Brand Development jobs in California look for?

The top searched job categories for Brand Development jobs in California are:

What cities in California are hiring for Brand Development jobs?

Cities in California with the most Brand Development job openings:

Infographic showing various Brand Development job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 2% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $59,214 per year, or $28.5 per hour.

Brand Development Manager, Northern California

FINAL BELL CORP.

Van Nuys, CA • On-site

Other

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday


Job description

Job Description: Final Bell is changing the way the cannabis industry operates. We represent a new paradigm for the legal cannabis industry: the ability to fully outsource the production of infused products and concentrates to a single source for state-of-the-art hardware, child-resistant packaging, and licensed production, all in-house and under one roof. We are industry-leading strategists collaborating on the go-to-market and sales strategies for the industry’s leading brands.We have operated in the legal cannabis space for years, honing our expertise and developing specialized equipment, innovative technology, and proprietary processes. We service clients that produce the highest quality, small-batch products, as well as those that produce value-driven products at high volume — a testament to our ability to develop tailor-made solutions for any client which meet their needs, increase efficiency, and exceed expectations.The Brand Development Manager reports to the Director of Sales and their primary focus is on brand building in retail, educating, driving total portfolio penetration and increasing velocity year-round by acting as a consultative advisor to retail.The ideal candidate will have experience with brand education, consumer packaged goods, sales, and trade marketing. We are looking for a track record of quality work, an exceptional teammate, and someone who cares about team success before themselves. The ideal candidate for this role is extremely detail oriented, organized, flexible, adaptable, and ready to succeed in a fast-paced, rapidly growing entrepreneurial environment.Responsibilities:Build positive, credible, lasting customer relationships based on trust.Educate retail, consumers, and partners on our brands’ features, benefits, value proposition, history, quality, selling points, etc.Be in the field 4 days a week, although rare – able to work evenings and weekends as required by account universeDiscover and identify customer business growth needsAnalyze data and insights to increase sales, grow customer business, and better achieve objectivesRegularly and consistently pre-plan account visits with a plan, service purpose, and selling opportunities documented in CRMVisit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRMDocument and maintain account- and customer-specific information in CRMCollaborate with local distributors to ensure customer follow-through and supportMaintain deep knowledge of Final Bell products and correctly present and position them in each account.Maintain broad awareness of cannabis industry, channel specific, and category trendsAdapt the selling approach based on each customer’s buying styles and individual business needsBe knowledgeable and experienced in retail accounts by staying current with what competitors are offering and how Final Bell products are positioned relative to the competitionParticipate in sales meetings, on-site training, and supplier events as requiredSkills & Qualifications:Computer proficient in office, G-Suite, CRMs, Video Conferencing, Leaflink, etcIncredible planning and organization skillsStrong communication skills: Interpersonal, written, and verbalStrong relationship building skillsExtraordinary teammateRequirements:College degree or equivalent experience2 years of sales, marketing, or trade-marketing experience in Cannabis or CPGMust be able to lift, push, pull, reach, conduct overhead work and carry bags and boxes as part of the sales activities (up to 10 pounds on a frequent basis; up to 20 pounds on an occasional basis; possibly up to 50 pounds on a seldom basis).Driving is required for the position, you must have a valid U.S. driver license in good standing for the last 3 years. Must have a reliable automobile, no more than 6 years old.

Additional Information: Benefits:
• Medical, dental, and vision: the company will pay 90% of the benefit cost
• A 401K plan is offered
• Full-time employees will accrue PTO per pay period, with the first-year accrual at 136 hours