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Brand Development Manager Jobs in California (NOW HIRING)

Brand Manager

San Francisco, CA · On-site +1

$80 - $85/hr

Brand Manager Schedule: full time, hybrid (in office Tuesday-Thursday at Mission Bay campus ... Brand Infrastructure and Training o Guide and support the development of new/revised brand ...

Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio development and business leadership to drive the highest rate of sustainable growth for their ...

Reporting to the Director of Brand Management, the Brand Manager will be responsible for portfolio development and business leadership to drive the highest rate of sustainable growth for their ...

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Showing results 1-20

Brand Development Manager information

See California salary details

$10.9K

$59.2K

$111K

How much do brand development manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand development manager in California is $59,214.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $73,500.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
What cities in California are hiring for Brand Development Manager jobs? Cities in California with the most Brand Development Manager job openings:
Infographic showing various Brand Development Manager job openings in California as of July 2026, with employment types broken down into 72% Full Time, 26% Part Time, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $59,214 per year, or $28.5 per hour.
Brand Development Manager, Northern California

Brand Development Manager, Northern California

FINAL BELL CORP.

Van Nuys, CA

Other

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Job description

Job Description: Final Bell is changing the way the cannabis industry operates. We represent a new paradigm for the legal cannabis industry: the ability to fully outsource the production of infused products and concentrates to a single source for state-of-the-art hardware, child-resistant packaging, and licensed production, all in-house and under one roof. We are industry-leading strategists collaborating on the go-to-market and sales strategies for the industry’s leading brands.We have operated in the legal cannabis space for years, honing our expertise and developing specialized equipment, innovative technology, and proprietary processes. We service clients that produce the highest quality, small-batch products, as well as those that produce value-driven products at high volume — a testament to our ability to develop tailor-made solutions for any client which meet their needs, increase efficiency, and exceed expectations.The Brand Development Manager reports to the Director of Sales and their primary focus is on brand building in retail, educating, driving total portfolio penetration and increasing velocity year-round by acting as a consultative advisor to retail.The ideal candidate will have experience with brand education, consumer packaged goods, sales, and trade marketing. We are looking for a track record of quality work, an exceptional teammate, and someone who cares about team success before themselves. The ideal candidate for this role is extremely detail oriented, organized, flexible, adaptable, and ready to succeed in a fast-paced, rapidly growing entrepreneurial environment.Responsibilities:Build positive, credible, lasting customer relationships based on trust.Educate retail, consumers, and partners on our brands’ features, benefits, value proposition, history, quality, selling points, etc.Be in the field 4 days a week, although rare – able to work evenings and weekends as required by account universeDiscover and identify customer business growth needsAnalyze data and insights to increase sales, grow customer business, and better achieve objectivesRegularly and consistently pre-plan account visits with a plan, service purpose, and selling opportunities documented in CRMVisit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRMDocument and maintain account- and customer-specific information in CRMCollaborate with local distributors to ensure customer follow-through and supportMaintain deep knowledge of Final Bell products and correctly present and position them in each account.Maintain broad awareness of cannabis industry, channel specific, and category trendsAdapt the selling approach based on each customer’s buying styles and individual business needsBe knowledgeable and experienced in retail accounts by staying current with what competitors are offering and how Final Bell products are positioned relative to the competitionParticipate in sales meetings, on-site training, and supplier events as requiredSkills & Qualifications:Computer proficient in office, G-Suite, CRMs, Video Conferencing, Leaflink, etcIncredible planning and organization skillsStrong communication skills: Interpersonal, written, and verbalStrong relationship building skillsExtraordinary teammateRequirements:College degree or equivalent experience2 years of sales, marketing, or trade-marketing experience in Cannabis or CPGMust be able to lift, push, pull, reach, conduct overhead work and carry bags and boxes as part of the sales activities (up to 10 pounds on a frequent basis; up to 20 pounds on an occasional basis; possibly up to 50 pounds on a seldom basis).Driving is required for the position, you must have a valid U.S. driver license in good standing for the last 3 years. Must have a reliable automobile, no more than 6 years old.
Additional Information: Benefits:
• Medical, dental, and vision: the company will pay 90% of the benefit cost
• A 401K plan is offered
• Full-time employees will accrue PTO per pay period, with the first-year accrual at 136 hours