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Brand Development Manager Jobs in California (NOW HIRING)

Boot Barn

Associate Product Development Manager

Irvine, CA · On-site

$122K - $152K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

ASSOCIATE PRODUCT DEVELOPMENT MANAGER REPORTS TO: PRODUCT DEVELOPMENT MANAGER STATUS: EXEMPT ... Work closely with Technical Design to support fittings and ensure sample quality aligns with brand ...

ALO

Product Development Manager

Los Angeles, CA

$110K - $130K/yr

  • PTO

Establish and execute the brand strategy to achieve financial, quality and product goals ... Manage multi-season development calendars and the execution for all tasks related to the Product ...

I-Grace

Project Development Manager

Los Angeles, CA · On-site

$125K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

POSITION OVERVIEW The Project Development Manager is a senior client-facing role based in our Los ... BRAND & DIGITAL PRESENCE * Coordinate, organize, execute, and attend events showcasing I-Grace

I-Grace

Project Development Manager

Los Angeles, CA · On-site

$125K - $175K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

POSITION OVERVIEW The Project Development Manager is a senior client-facing role based in our Los ... BRAND & DIGITAL PRESENCE * Coordinate, organize, execute, and attend events showcasing I-Grace

ALO

Product Development Manager

Los Angeles, CA · On-site

$110K - $130K/yr

  • PTO

Establish and execute the brand strategy to achieve financial, quality and product goals ... Manage multi-season development calendars and the execution for all tasks related to the Product ...

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Brand Development Manager information

See California salary details

$10.9K

$59.2K

$111K

How much do brand development manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand development manager in California is $59,214.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $73,500.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs

What are the most commonly searched types of Brand Development jobs in California?

The most popular types of Brand Development jobs in California are:

What cities in California are hiring for Brand Development Manager jobs?

Cities in California with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $59,214 per year, or $28.5 per hour.

Senior Brand Manager for large growing retail company

Vertical Careers, Inc.

Buena Park, CA • On-site

$120K/yr

Full-time

Re-posted 9 days ago

Job description

Senior Brand Manager
The Senior Brand Manager plays a strategic role within the Merchandising department, leading brand development, private label innovation, and category differentiation initiatives that enhance the customer experience and support business growth. This position combines consumer insight, product strategy, and cross-functional collaboration to drive impactful merchandising decisions that align with evolving shopper needs. The ideal candidate has experience working in a fast-paced retail or consumer goods environment and excels in turning market data into actionable, brand-forward strategies that improve both performance and perception.
Responsibilities:
  • Lead brand strategy initiatives to strengthen category identity, customer loyalty, and product differentiation within the merchandising portfolio.
  • Drive private label development efforts, collaborating with buyers, suppliers, and internal stakeholders to ensure alignment with brand positioning and business goals.
  • Use consumer insights, market research, and sales data to identify opportunities for innovation, product expansion, and enhanced customer relevance.
  • Partner with the Marketing team on packaging, storytelling, seasonal campaigns, and promotional strategies that reflect brand values.
  • Support merchandising teams in optimizing product selection, presentation, and in-store experience in alignment with brand standards.
  • Establish and maintain brand guidelines for merchandising-led categories, ensuring consistency in quality, messaging, and customer perception.
  • Evaluate vendor proposals and product opportunities through a brand lens to ensure alignment with customer expectations and category vision.
  • Track KPIs related to brand performance, category penetration, customer engagement, and private label sales.
  • Share industry best practices and strategic recommendations to elevate merchandising innovation and operational efficiency.
  • Collaborate cross-functionally with departments such as Store Operations, Marketing, Supply Chain, and Compliance to ensure seamless execution of initiatives.
  • Perform other duties as assigned by management.

Qualifications:
  • A Bachelor's degree in Business, Merchandising, Marketing, or a related field.
  • 6 - 10 years of experience in brand management, product strategy, or category leadership within a retail or consumer packaged goods environment.
  • Demonstrated success in developing or managing private label programs, shopper-focused branding, and merchandising innovation.
  • Bilingual in English and Mandarin is preferred.
  • Familiarity with Asian grocery products, cultural preferences, and market trends is a plus.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Strong negotiation skills for securing optimal contracts and pricing with suppliers.
  • Proficient in analyzing sales data and market trends to inform purchasing decisions and optimize inventory.
  • Experienced in building and maintaining vendor relationships to ensure product quality and timely delivery.
  • Excellent verbal and written communication skills for effective collaboration with suppliers and internal teams.
  • Proven ability to manage multiple projects concurrently, ensuring timely execution of purchasing and merchandising strategies.

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