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Brand Development Manager Jobs in California (NOW HIRING)

Goliath

Senior Games Brand Manager

Los Angeles, CA

  • Medical

  • Dental

  • Vision

  • Retirement

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... Work closely with the R&D team to implement product strategy, including adherence to brand ...

Goliath

Senior Games Brand Manager

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... Global Brand & Product Development: * Support the Global Games Brand Director in brand development ...

Goliath

Senior Games Brand Manager

Los Angeles, CA · On-site

$120 - $180/hr

  • Medical

  • Dental

  • Vision

  • Retirement

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with ... Work closely with the R&D team to implement product strategy, including adherence to brand ...

Morphe

Product Development Coordinator

San Francisco, CA · On-site

$28.25 - $35.25/hr

Communicate project updates with external vendors, in conjunction with Sr. Manager, Product Development. * Work closely with Brand Development counterparts to help execute product launches. * Assist ...

Hafele Brand

Business Development Mgr.

San Diego, CA · On-site

The Business Development Manager will be responsible for maintaining and expanding relationships with strategically important customers of all types throughout San Diego County (ex. Builders ...

WX

Senior Brand Manager

Novato, CA · On-site

$140K - $160K/yr

  • PTO

... • Development of long-term brand growth plan and annual business plans • Key role in the ... management of all outside agency initiatives in support of the brands' business objectives ...

WX

Senior Brand Manager

Novato, CA · On-site

$120 - $180/hr

  • PTO

Development of long‑term brand growth plan and annual business plans * Key role in the management of all outside agency initiatives in support of the brands' business objectives including, but not ...

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Brand Development Manager information

See California salary details

$10.9K

$59.2K

$111K

How much do brand development manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for brand development manager in California is $59,214.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,900.00 and $73,500.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs

What are the most commonly searched types of Brand Development jobs in California?

The most popular types of Brand Development jobs in California are:

What cities in California are hiring for Brand Development Manager jobs?

Cities in California with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $59,214 per year, or $28.5 per hour.

Senior Games Brand Manager

Goliath

Los Angeles, CA

Full-time

Medical, Dental, Vision, Retirement

Posted 11 days ago

Job description

Description

Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.

We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.

The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with leading the strategy, positioning, portfolio direction, and commercial success of Goliath's Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath's global growth objectives.

The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath's Games portfolio is clearly positioned and built for growth.

Job Responsibilities:

Global Brand & Product Development:

  • Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath's global toy brands. Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
  • Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
  • Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
  • Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.

Consumer Marketing:

  • Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
  • Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
  • Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
  • Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy .
  • Provide a weekly POS summary for the marketing team to review sell-through performance.

Requirements

  • Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective. Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
  • Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
  • Must be comfortable presenting with confidence to external partners, including retail buyers.
  • Attention to detail & ability to stay organized.
  • Ability to read, analyze & utilize POS & NPD.

Benefits

  • Market-conform salary and compensation package
  • 401(k) plan
  • Health, dental & vision insurance
  • A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household
  • Employee discount on Goliath products
  • Room to grow within a global, family-owned company

Apply