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Brand Development Jobs in Arkansas (NOW HIRING)

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Brand Development information

See Arkansas salary details

$9.1K

$49.6K

$93K

How much do brand development jobs pay per year?

As of Aug 31, 2026, the average yearly pay for brand development in Arkansas is $49,614.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,100.00 and $61,600.00 per year, depending on experience, location, and employer.

What is brand development?

Brand development is the process of creating and strengthening a company's brand or image in the market. It involves defining what the brand stands for, how it is perceived by customers, and how it differentiates from competitors. Key activities include developing a brand strategy, designing visual elements like logos and colors, and consistently communicating the brand message across all channels. Effective brand development helps build customer loyalty, trust, and long-term business success.

What are the key skills and qualifications needed to thrive in brand development?

To thrive in Brand Development, you need strong expertise in marketing strategy, market research, and brand positioning, often supported by a degree in marketing, communications, or business. Familiarity with analytics platforms, creative design tools, and customer relationship management (CRM) systems is typically required. Excellent communication, creativity, and strategic thinking are essential soft skills for building and nurturing impactful brands. These skills and tools are crucial for crafting compelling brand identities, driving engagement, and supporting business growth in competitive markets.

How does a brand development professional typically collaborate with other departments within a company?

Brand Development professionals work closely with various teams such as marketing, product development, sales, and design to ensure consistent messaging and alignment with overall business goals. Collaboration often involves participating in cross-functional meetings to gather insights, share branding strategies, and coordinate campaigns. This team-oriented approach helps to create a unified brand identity and ensures that all customer touchpoints reflect the brand's values. Open communication and adaptability are key to successful collaboration in this role.

What is the difference between Brand Development vs Brand Manager?

AspectBrand DevelopmentBrand Manager
Primary FocusCreating and establishing brand identity and strategyOverseeing brand execution and managing brand performance
ResponsibilitiesMarket research, brand positioning, brand messagingCampaign management, brand consistency, performance analysis
Required SkillsStrategic thinking, creativity, market analysisProject management, communication, analytics
Work EnvironmentMarketing teams, creative agenciesMarketing departments, cross-functional teams

While both roles focus on the brand, Brand Development is centered on creating and shaping the brand's identity, whereas a Brand Manager handles the ongoing management, execution, and performance of the brand strategy.

How to get into brand development?

To enter brand development, candidates typically need a background in marketing, communications, or business, along with strong creative and strategic skills. Gaining experience through internships, building a portfolio, and developing knowledge of branding tools and platforms can improve prospects. Certifications in marketing or branding can also be beneficial.

What is a career in brand development?

A career in brand development involves creating and implementing strategies to build and strengthen a company's brand identity, including managing brand messaging, positioning, and visual elements. Professionals in this field often work with marketing, design, and market research teams to enhance brand recognition and loyalty, using tools like branding guidelines and market analysis. Strong communication, creativity, and understanding of consumer behavior are essential skills for success in this role.

What are the most commonly searched types of Brand Development jobs in Arkansas?

The most popular types of Brand Development jobs in Arkansas are:

Infographic showing various Brand Development job openings in Arkansas as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $49,614 per year, or $23.9 per hour.

Business Development Manager - Food Service

PepsiCo

Maumelle, AR • On-site

$66K - $111K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago


PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 902 frontline employees who took The Breakroom Quiz

153rd of 443 rated food and drinks producers


Job description

Overview

At PepsiCo, you'll find the opportunity to grow your career, make an impact, and help shape what's next. As one of the world's leading food and beverage companies, our beloved brands—including Gatorade, Lay's, and Quaker—help create smiles with every sip and bite. Behind our products is a connected system that starts with how we source and grow ingredients alongside farmers and extends to how we make, move, and deliver products while driving positive impact for our business and communities.

At the heart of PepsiCo are our people: professionals who bring curiosity, drive, and fresh thinking, working together to turn ideas into action. Across functions, teams, and markets, we collaborate to solve challenges, unlock new opportunities, and create meaningful impact for our consumers, customers, and communities.

No matter your role, you'll be part of a connected community where your contributions matter, your voice is heard, and your development is supported. With opportunities to grow, belong, and smile, PepsiCo offers more than a place to build your career—it offers the chance to help create what's next. The role of the Distribution Beverage Specialist is to manage the local third-party company relationships, acquire new foodservice accounts, and achieve foodservice sales volume and profitability goals for assigned territory.

The Distribution Beverage Specialist will be responsible for the sales of PepsiCo products to existing and new local and local chain food service accounts (delis, restaurants, B&I, food trucks, etc.) in a pre-determined territory. This person will have the responsibility of activating local and national marketplace initiatives and promotions to build brand development and maximize brand performance.

This specific role will be based out of Maumelle, AR or Collierville, TN and be responsible for the entirety of the Arkansas/Delta Market. 


Responsibilities
  • Achieving new account & whitespace penetration goal
  • Conduct minimum of 68 calls per week 
  • Successful candidates will drive volume, revenue and paint the town Pepsi Blue
  • Define customer needs by understanding business priorities, business model, customers, and competitor performance in accounts
  • Demonstrate follow-up skills by visiting and tracking customer’s progress and results in customer record management systems
  • Establishes effective account planning, demonstrate passion for winning in marketplace
  • Develop customer intimacy and serve as a consultant on category, cultivating strong relationships, and providing superior customer service
  • Own Senior Level wiring and building strong relationships with leadership team
  • Responsible for the sell-in of the full PepsiCo beverage portfolio including but not limited to annual key innovation & item priorities
  • Secure local alignment on key sales promotions and initiatives that are developed for national rollout
  • Manage or co-manage distributor food shows, general sales meetings, district sales meetings, vendor fairs
  • Proactively share best practices and ideas throughout PepsiCo
  • Become an expert on the product portfolio communicating product attributes, and benefits to key decision makers

Compensation and Benefits:

  • The expected compensation range for this position is between $66,900 - $111,950.
  • Location confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.
  • PepsiCo offers a Fixed and Variable Rate (FAVR) reimbursement benefit for this role.

Qualifications
  • A minimum of 2 years of fact-based selling experience preferred
  • Bachelor’s degree and/or equivalent work experience
  • Food Service or consumer packaged goods experience preferred
  • Demonstrated analytical and math skills
  • Demonstrated computer proficiency: Microsoft suite 
  • Strong communication and presentation skills
  • Must be willing and able to lift 40 lbs. periodically 
  • Must have a valid and active Driver's License
  • Must be based in or very near the territory the role is responsible for

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.
Please view our Pay Transparency Statement

Qualifications:
  • A minimum of 2 years of fact-based selling experience preferred
  • Bachelor’s degree and/or equivalent work experience
  • Food Service or consumer packaged goods experience preferred
  • Demonstrated analytical and math skills
  • Demonstrated computer proficiency: Microsoft suite 
  • Strong communication and presentation skills
  • Must be willing and able to lift 40 lbs. periodically 
  • Must have a valid and active Driver's License
  • Must be based in or very near the territory the role is responsible for
Education:UNAVAILABLEEmployment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965