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Brand Development Manager Jobs in Virginia (NOW HIRING)

Cognicion

Business Development Manager

Richmond, VA · On-site

... Development Manager eager to gain sales experience while contributing to top-line revenue and ... Maintains consistent brand in all external communications and marketing campaigns. Maintains ...

goTenna

DoW Business Development Manager

Fairfax, VA · On-site

$130K - $170K/yr

Simultaneously, the Business Development Manager will develop relationships, manage activities, and drive brand awareness throughout the DoW, Program Acquisition Executives, and other organizations ...

goTenna, Inc.

DoW Business Development Manager

Fairfax, VA · On-site

$130K - $170K/yr

Simultaneously, the Business Development Manager will develop relationships, manage activities, and drive brand awareness throughout the DoW, Program Acquisition Executives, and other organizations ...

CloudHQ LLC

Real Estate Development Manager

Ashburn, VA · On-site

The Development Manager will support land acquisition with site selection and due diligence, lead ... brand. * Participate as the company lead for industry associations on calls, and attend in-person ...

CloudHQ LLC

Real Estate Development Manager

Ashburn, VA · On-site

The Development Manager will support land acquisition with site selection and due diligence, lead ... brand. * Participate as the company lead for industry associations on calls, and attend in-person ...

CloudHQ LLC

Real Estate Development Manager

Ashburn, VA · On-site

The Development Manager will support land acquisition with site selection and due diligence, lead ... brand. * Participate as the company lead for industry associations on calls, and attend in-person ...

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All JobsBrand Development Manager JobsBrand Development Manager Jobs in Virginia

Brand Development Manager information

See Virginia salary details

$10.9K

$59.5K

$111.5K

How much do brand development manager jobs pay per year?

As of Jun 16, 2026, the average yearly pay for brand development manager in Virginia is $59,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $73,900.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

How much does a brand manager get paid?

The average salary for a brand development manager typically ranges from $70,000 to $130,000 annually, depending on experience, location, and company size. Senior roles or those in larger organizations may offer higher compensation, often supplemented with bonuses and benefits.

Is brand manager a high paying job?

A brand manager is typically a well-paying role within marketing, with salaries often above average for business positions. Compensation varies based on experience, industry, and location, with senior roles and those in large companies offering higher salaries. Skills in market research, strategic planning, and brand management tools can influence earning potential.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a brand development manager do?

A brand development manager is responsible for creating and implementing strategies to strengthen a company's brand identity, increase brand awareness, and support marketing efforts. They analyze market trends, collaborate with creative teams, and use tools like market research and branding guidelines to ensure consistent messaging across channels.

What are the 3 C's of brand development?

The 3 C's of brand development are Consistency, Clarity, and Credibility. For a Brand Development Manager, focusing on these elements helps build a strong, recognizable brand identity by ensuring messaging is uniform, easily understood, and trustworthy across all channels.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What are the most commonly searched types of Brand Development jobs in Virginia? The most popular types of Brand Development jobs in Virginia are:
What cities in Virginia are hiring for Brand Development Manager jobs? Cities in Virginia with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Virginia as of June 2026, with employment types broken down into 88% Full Time, and 12% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $59,485 per year, or $28.6 per hour.
Business Development Manager-Virginia

Business Development Manager-Virginia

Optiline Enterprises

Danville, VA

Full-time

Medical, Dental, Vision

Posted 28 days ago

Job description

Business Development Manager

Location: Virginia- Travel Required Employment Type: Full-Time, Salaried

About Optiline Enterprises

Optiline Enterprises is one of the fastest-growing commercial drywall and metal framing contractors in the country. Built on innovation, relationships, and high-performance execution, Optiline is committed to its mission of positively impacting lives in the construction industry through opportunity.

As we grow toward our long-term vision of becoming a $1B organization, strategic business development is a key driver of our success. We are seeking a driven, relationship-focused, and professional leader to join our team.

Position Summary

The Business Development Manager is responsible for building, maintaining, and expanding Optiline's business-to-business relationships across general contractors, owners, developers, and industry partners.

This role will work closely with the Preconstruction team to generate high-quality opportunities, increase market share, and support strategic expansion in core and emerging markets.

The ideal candidate is an outgoing, polished communicator with experience in the construction industry, strong relationship-building skills, and a passion for driving organic growth. This role offers significant advancement opportunities for the right individual as Optiline continues to scale.

Key Responsibilities

Business Development & Relationship Management

  • Identify, cultivate, and maintain strong relationships with GCs, developers, owners, architects, and partner trades.
  • Act as the primary Optiline representative at industry events, networking functions, conferences, and client meetings.
  • Build a deep understanding of client needs and market dynamics to position Optiline as a preferred partner.
  • Schedule and conduct regular client check-ins and pipeline reviews with key accounts.
  • Track and report relationship status, follow-ups, and new opportunities.

Strategic Growth & Market Expansion

  • Generate and qualify new business opportunities
  • Support the pre-construction team in identifying, developing, and nurturing new regional partnerships.
  • Maintain strong visibility in the construction community to uncover upcoming projects early.
  • Lead outreach efforts for new markets, target GCs, and high-value clients.

Collaboration with Preconstruction

  • Work closely with Preconstruction & Estimating teams to ensure alignment between BD efforts and bid strategy.
  • Communicate client expectations, project intelligence, and competitive insights.
  • Attend key bid meetings, kickoff meetings, and project interviews when needed.

Brand Representation

  • Represent Optiline professionally and consistently in all interactions.
  • Support the Marketing team by contributing project updates, photos, client testimonials, and market insights.
  • Uphold Optiline's brand messaging, Mission, Vision, and Core Values in all communication.
Qualifications
  • 3–7 years of construction industry experience (GC, subcontractor, materials supplier, or related).
  • Proven experience in business development, client management, account growth, or similar role.
  • Outgoing, polished, and professional communicator with strong interpersonal skills.
  • Ability and willingness to travel across New England (and eventually Southeast markets).
  • Strong understanding of commercial construction processes, relationships, and market dynamics.
  • Ability to collaborate and communicate effectively with internal teams, especially Preconstruction.
  • Self-driven, disciplined, and able to manage schedules, follow-ups, and client pipelines.
  • Alignment with Optiline's Core Values: Family, Own It, Dependable, Passionate, Relationship, Integrity, Innovative, Safety.
Growth Path

This role is designed as a foundational BD leadership position with opportunity to grow as Optiline scales toward multi-region operations and the right candidate will have substantial upward mobility.

Compensation & Benefits
  • Competitive salary based on experience
  • Company vehicle allowance or mileage reimbursement
  • Health, dental, vision, and company benefits
  • Career development and long-term advancement opportunities
Why Join Optiline?
  • Direct impact on a high-growth organization with major regional expansion plans
  • Work directly with the Optiline leadership team
  • Opportunity to leave a legacy during a pivotal growth period
  • Strong internal culture focused on teamwork, relationships, and doing the right thing
  • A company that invests in people and creates opportunities for long-term success

Optiline will conduct a crimimal background check for this position upon offer acceptance.

Apply