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Brand Development Manager Jobs (NOW HIRING)

Infinium Spirits, Inc.

FL

$60K - $75K/yr

Brand Development Specialist - Broward County, FL WHO IS INFINIUM SPIRITS? Founded in 2005, we are ... Account Management: Build and maintain strong relationships with key on-premise and off-premise ...

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA

$40K - $46K/yr

Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and championship ... Collaborate with the Brand, Marketing, and Events teams to deliver a seamless, world-class customer ...

Nfinity Athletic

Brand Development Coordinator

Atlanta, GA · On-site

$41K - $56K/yr

Build, manage, and grow a portfolio of programs for shoes, uniforms, apparel, and championship ... Collaborate with the Brand, Marketing, and Events teams to deliver a seamless, world-class customer ...

HomeSmiles

Brand Development Representative

Seguin, TX · Remote

$60K - $80K/yr

We partner with property managers, facility managers, nationwide brands, and HOAs to simplify ... Collaborative team environment The Role We are seeking a motivated Brand Development Representative ...

HomeSmiles

Brand Development Representative

$60K - $80K/yr

We partner with property managers, facility managers, nationwide brands, and HOAs to simplify ... Collaborative team environment The Role We are seeking a motivated Brand Development Representative ...

Set Sail International

Be Seen First

Brand Development & Sales Associate

Hollywood, FL · On-site

$40K - $48K/yr

This is not a large corporate environment with layers of management and bureaucracy. The right person will gain real exposure to sales, purchasing, negotiations, logistics, brand development, and ...

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Brand Development Manager information

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$11K

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$112.5K

How much do brand development manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development manager in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities are hiring for Brand Development Manager jobs? Cities with the most Brand Development Manager job openings:
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Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in the United States as of May 2026, with employment types broken down into 87% Full Time, 10% Part Time, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Development Manager (San Francisco / Bay Area)

Round 2 Spirits

San Francisco, CA

$70K - $85K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

The Brand Development Manager (BDM) is responsible for driving brand growth, distribution, and market execution across the San Francisco / Bay Area. This role is highly field-focused and requires a strong balance of sales execution, distributor partnership, and brand-building activity. The BDM will work closely with the State Manager and distributor partners to expand distribution, increase velocity, and build long-term brand presence in a highly competitive market. This position reports to the State Manager, California.
 
Core Responsibilities and Activities

Distributor & Market Management
  •  Build and maintain strong relationships with distributor partners to drive focus, accountability, and execution in market 
  •  Conduct regular ride-withs and market work-withs alongside distributor teams 
  •  Align on priorities, programming, and execution plans with State Manager guidance 
Account Development & Sales Execution
  •  Identify, target, and secure new placements across on-premise and off-premise accounts 
  •  Drive menu placements, features, displays, and promotional activity 
  •  Maintain and grow key account relationships to increase velocity and visibility 
Market Activation
  •  Execute strategic samplings, events, and activations that support account development and brand growth 
  •  Identify high-impact local opportunities to increase trial and awareness 
Performance & Reporting
  •  Track and report weekly activity, account progress, and market insights 
  •  Utilize internal tools and reporting to provide visibility to State Manager and leadership 
Brand Representation
  •  Serve as a brand ambassador in market, delivering education to trade, distributor partners, and consumers 
  •  Support local content aligned with brand standards 
Compliance & Operations
  •  Ensure all activities comply with company policies and state/local regulations 
  •  Manage budget and expenses responsibly and in a timely manner
 
What Does Success Looks Like? 
  • Increased distribution and account penetration across the Bay Area 
  • Strong alignment and execution with distributor partners 
  • Growth in account velocity and repeat business 
  • Consistent pipeline of new placements and opportunities 
  • Clear, proactive communication with State Manager, RVP and broader team
 
What Does this Role Require? 
  • Dynamic, outgoing personality, and the courage to drive a new brand with the trade and consumers. 
  • Strong, competitive spirit, and a passion for building a new, national brand, and being part of a winning team that shares in its success.  
  • Frequent moving of product cases, event materials and barware, up to 50 pounds. 
  • Regular night and weekend activities typically outside of standard business hours. 
The information listed above is not a comprehensive listing of all day-to-day activity. Similar activities to those listed above may be required from time to time. 
 
Qualifications: 
  •  2–5+ years of experience in beverage alcohol, distributor sales, or related industry 
  •  Experience working within the three-tier system (California experience strongly preferred) 
  •  Proven ability to build relationships and drive results in a competitive market 
  •  Self-starter with strong organizational and time management skills 
  •  Ability to work flexible hours including nights and weekends 
  •  Valid driver’s license and reliable transportation
Compensation & Benefits
The expected base salary range for this position will be determined based on experience, qualifications, and overall alignment with the role, with eligibility for performance-based incentives. 
The position also includes a comprehensive benefits package including medical, dental, vision, 401(k), monthly auto allowance, and flexible paid time off.