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Brand Development Manager information

See Delaware salary details

$11K

$60.1K

$112.6K

How much do brand development manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for brand development manager in Delaware is $60,051.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,600.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What are the most commonly searched types of Brand Development jobs in Delaware? The most popular types of Brand Development jobs in Delaware are:
What cities in Delaware are hiring for Brand Development Manager jobs? Cities in Delaware with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Delaware as of July 2026, with employment types broken down into 72% Full Time, 26% Part Time, and 2% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $60,051 per year, or $28.9 per hour.
Business Development Manager

Business Development Manager

CSC (Corporation Service Company)

Wilmington, DE • Hybrid

Full-time

Posted 3 days ago

Job description

Business Development Manager

Wilmington, DE

Monday - Friday, 9:00 a.m. - 6:00 p.m.

Hybrid

If you have big ambitions, you'll fit in perfectly at CSC. A leading business, legal, tax, and digital brand services company, we provide knowledge-based solutions to a wide range of clients, including 90% of the Fortune 500. Because our business spans several ever-changing industries, our growth in solutions and career opportunities is inevitable.  Do you enjoy working in a fun, dynamic sales environment with the opportunity for uncapped earnings? Then this opportunity to hunt and close new sales opportunities with small and large businesses, could be the perfect role for you.  

As a Business Development Manager, you will be working in a professional business-to-business sales environment. Your primary function will be reaching out to our business customers and prospects with the goal of selling new business and cross selling additional services and solutions. Many of our successful sales consultants have previous experience in corporate sales, retail sales, restaurant service, and client support.

Some of the things you will be doing:

  • Reaching out to prospective and current clients to sell CSC's solutions utilizing telephone technology and email marketing tools
  • Growing the revenue of current existing customers via cross selling and regular account reviews
  • High volume outbound cold calling
  • Responding to warm leads generated via CSCGlobal.com and Incorporate.com
  • Business to Consumer sales for incorporations of new companies via CSC's brand incorporate.com
  • Providing online demonstrations of CSC's client portal
  • Utilizing Salesforce to accurately record pertinent account opportunities, interactions, and sales
  • Attending standing meetings with your leader to discuss strategy with the group as well as one-on-one

What technical skills, experience, and qualifications do you need to be successful in this role?

  • Expertise or strong interest in an inside sales role
  • Positive attitude, highly motivated, competitive and a self-starter
  • Ability to identify prospects needs and quickly recognize buy signs 
  • Strong relationship building skills
  • Strong closing skills

#LI-SM2 #CSCcareers 

CSC is a global business, legal, and financial services company based in Wilmington, Delaware, USA, providing knowledge-based solutions to clients worldwide. We have offices and capabilities in over 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,000 colleagues. We are the business behind business.

Visit our careers site to learn more about CSC and our commitment to our clients, communities, and each other.

CSC is committed to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is valued.

CSC colleagues have global career opportunities and excellent benefits, including annual success-sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers. 

We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging,

CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process, will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.

We encourage candidates to apply directly to our website and not through third-party sources.

Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.

CSC is a global business, legal, and financial services company based in Wilmington, Delaware, U.S., providing market-leading expertise and knowledge-based solutions to clients worldwide. We have an unmatched global reach with offices and capabilities in more than 140 jurisdictions in the Americas, Europe, Asia Pacific, and the Middle East, and more than 8,500 colleagues. We are the business behind business.

Visit our careers site to learn more about CSC, Our Values, and our unwavering commitment to our clients, communities, and each other.

CSC is dedicated to creating a feeling of belonging through a diverse and growth-oriented environment where everyone is respected. We offer a range of support to colleagues with disabilities, ensuring people have the necessary resources to thrive in their roles. We encourage candidates to work closely with our talent acquisition partners to convey their specific needs. Our commitment to accessibility reflects our broader dedication to diversity and belonging.

Colleagues are empowered to own their careers and have access to various career opportunities and excellent benefits, including annual Success Sharing bonuses or commission plans based on individual performance. To learn more, visit cscglobal.com/service/careers. 

CSC only accepts resumes from employment agencies that are part of our approved supplier program. Resumes submitted from other agencies either to talent acquisition, our hiring leaders, employees, or through any other mechanism other than our supplier process will not be eligible to claim related fees and the submitted resumes will be considered property of CSC.

We encourage candidates to apply directly through our website and not through third-party sources.

Disclaimer: The information above describes the general nature and level of work performed by employees in this role. It is not intended to describe all duties, responsibilities, and qualifications.

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