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Brand Development Manager Jobs in Delaware (NOW HIRING)

Sensus, a Xylem brand, seeks to hire an Account Development Manager who will be responsible for direct and distribution channel sales of company products or services in the Mid-Atlantic (DE, NJ ...

Brand Ambassador (PT)

Newark, DE · On-site

$17.65 - $20.40/hr

... and talent management processes including being open to development, training, coaching, and ... brand awareness in the community. * Ownership of one's own development and professional growth.

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Brand Development Manager information

See Delaware salary details

$11K

$60.1K

$112.6K

How much do brand development manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development manager in Delaware is $60,051.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,600.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
What are the most commonly searched types of Brand Development jobs in Delaware? The most popular types of Brand Development jobs in Delaware are:
What cities in Delaware are hiring for Brand Development Manager jobs? Cities in Delaware with the most Brand Development Manager job openings:
Infographic showing various Brand Development Manager job openings in Delaware as of May 2026, with employment types broken down into 84% Full Time, 12% Part Time, and 4% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $60,051 per year, or $28.9 per hour.

Account Development Manager

Xylem

New Castle, DE • On-site

$85K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago


Xylem rating

7.3

Company rating: 7.3 out of 10

Based on 83 frontline employees who took The Breakroom Quiz

299th of 516 rated manufacturers


Job description

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

Sensus, a Xylem brand, seeks to hire an Account Development Manager who will be responsible for direct and distribution channel sales of company products or services in the Mid-Atlantic (DE, NJ, Eastern MD, Long Island, NY)territory. The Account Development Manager handles all aspects of sales to prospective and current customers, provides technical and administrative product information, is responsible for produce presentation/demonstration, manages the distribution channel and is responsible for all pricing and quotations. Accountable for meeting company growth objectives through new customer development and sales growth optimization of existing accounts within the established geographic area and will be ultimately responsible for maximizing annual sales and profits developing and implementing sales strategies and coordinating sales efforts of local distributor channels. The primary emphasis for this role will be new account sales of 2-way wireless water AMI networks to new name accounts.

Overview:
Xylem is a leading global water technology company committed to solving critical water challenges through innovative and sustainable solutions. Sensus, a Xylem brand, is seeking anAccount Development Managerto drive direct and channel sales growth across theMid-Atlantic territory.

In this role, the Account Development Manager will be responsible for developing new business and growing existing accounts through direct sales and distribution channel management. This position will lead all aspects of the sales process with prospective and current customers, including opportunity development, product presentations and demonstrations, pricing, quotations, and technical and administrative support.

The primary focus of this role will be drivingnew account sales of 2-way wireless water AMI networksto new name accounts. The successful candidate will be accountable for achieving territory growth objectives, maximizing annual sales and profitability, and developing and executing strategic sales plans in coordination with local distributor partners.

Essential Duties and Responsibilities:

  • Responsible for direct sales and distribution channel sales of Sensus products and solutions within the assigned South Florida territory.
  • Develop new customer relationships and identify growth opportunities within municipal, contractor, and distributor channels, with a strong emphasis on new name account acquisition.
  • Manage and grow existing customer accounts to optimize sales performance and long-term profitability.
  • Lead the full sales cycle, including prospecting, customer engagement, product presentations, demonstrations, pricing, quotations, and closing activities.
  • Provide technical and administrative product support to customers, prospects, and channel partners.
  • Develop and implement territory sales strategies aligned with company growth objectives.
  • Coordinate and support local distributor channel activities to maximize market coverage and sales effectiveness.
  • Maintain detailed market and customer knowledge to identify trends, competitive activity, and new business opportunities.
  • Utilize Salesforce.com and Microsoft Windows-based applications to manage customer activity, sales opportunities, and reporting.
  • Travel regularly throughout the territory, including overnight travel as needed.

Minimum Qualifications:

  • Bachelor's degree or equivalent combination of education and experience preferred.
  • Minimum of 5 years of sales experience in technical, complex, or solution-based products.
  • Demonstrated ability to understand technical aspects of water measurement, including electronic instrumentation and AMI networks.
  • Experience selling into municipal, contractor, or distributor markets preferred, particularly with metering and AMI products.
  • Strong written and verbal communication skills.
  • Proficiency with Microsoft Windows applications and Salesforce.com or similar CRM platforms.
  • Ability to travel up to 75%.
  • Must reside within the Mid-Atlantic territory.

Preferred Attributes:

  • Proven success in new business development and territory growth.
  • Ability to work effectively across direct and indirect sales channels.
  • Strong presentation and product demonstration skills.
  • Results-oriented with the ability to develop and execute strategic sales plans.

The estimated salary range for this position is $85,000 to $110,000 plus incentive.Starting pay is dependent on multiple factors, such as skills, experience and work location, and is not typically at the top of the range. At Xylem we offer a competitive compensation package with a generous benefit package, including Medical, Dental, Vision plans, 401(k) with company contribution, paid time off, paid parental leave and tuition reimbursement.

Xylem does not provide visa sponsorship for this position.

#LI-TM1

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.

At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.

Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation


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