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Brand Development Manager Jobs in Delaware (NOW HIRING)

Have excellent listening, organization, communication and time management skills Why Choose Us? A ... Training and development programs available * Tuition Reimbursement benefits (for FT Colleagues ...

Have excellent listening, organization, communication and time management skills Why Choose Us? A ... Training and development programs available * Tuition Reimbursement benefits (for FT Colleagues ...

... brand and category education, to enable continuous professional development and drive sales ... Use the company's task management tool as directed to prioritize and execute store workload ...

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Brand Development Manager information

See Delaware salary details

$11K

$60.1K

$112.6K

How much do brand development manager jobs pay per year?

As of Jun 9, 2026, the average yearly pay for brand development manager in Delaware is $60,051.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,600.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
What are the most commonly searched types of Brand Development jobs in Delaware? The most popular types of Brand Development jobs in Delaware are:
What cities in Delaware are hiring for Brand Development Manager jobs? Cities in Delaware with the most Brand Development Manager job openings:
Infographic showing various Brand Development Manager job openings in Delaware as of June 2026, with employment types broken down into 85% Full Time, and 15% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $60,051 per year, or $28.9 per hour.
Student Brand Ambassador - University of Delaware

Student Brand Ambassador - University of Delaware

Kaplan, Inc.

Newark, DE

$15/hr

Part-time

Posted 12 days ago


Job description

Job Title 

Student Brand Ambassador - University of Delaware

Job Description

If you are involved on your campus, have an entrepreneurial spirit, and want to use your skills to help improve student's lives through education, we are looking for highly motivated Student Brand Ambassadors to join the Kaplan team. In this position, you will increase Kaplan's visibility and market share on campus, or virtually, through various initiatives and activities, including lead generation, selling Kaplan courses, grassroots marketing, student org presentations, relationship building, social media, and more.

The Kaplan Student Ambassador role is a paid position with competitive compensation and incentivized lead and enrollment targets. The hours are flexible based on business needs and ~5 to 15+ hours per week. The position includes a paid training program with the information and tools you need to help you be a successful Student Ambassador.

Primary/Key Responsibilities:

  • Use your existing connections to build and strengthen Kaplan relationships with student organizations

  • Collaborate with full-time campus-focused partners to generate leads and enrollments through a variety of on-campus initiatives and social media efforts

  • Connect students who are ready to enroll in a course with the appropriate test prep expert

  • Execute grassroots marketing initiatives, including on-campus events, tables, fairs, flyers, and more

  • Develop new relationships, and establish partnerships, with influential student groups and organizations

  • Present to students on campus to share how Kaplan's products and resources will help them achieve their goals

  • Use your campus knowledge and expertise to bring Kaplan to relevant campus activities and initiatives

  • Create and share content through personal social media channels to engage students with the Kaplan brand and experience

Education and Experience:

  • Level of Education: Current sophomore, junior, or senior on campus

  • Skills:

    • Engaged in your campus community or an active member or leader of a student club or organization

    • Skilled in finding relevant student groups and fostering those relationships

    • Active on social media with an engaged audience and strong digital presence

    • Creative problem solver with excellent communication skills

    • Able to manage multiple initiatives while working independently and remotely

  • Personal Attributes:

    • Able to work in a virtual role while staying active, engaged, and responsive with your manager

    • Eager to gain valuable marketing, sales, and entrepreneurial skills

    • Must be a proactive, self-starter and motivated with excellent time management skills

    • High energy with a get-it-done attitude

Benefits:

  • Competitive Compensation- starting at $15//hour

  • Bonus Opportunities for reaching lead and enrollment targets

  • A Free Kaplan Course (MCAT, LSAT, GMAT GRE, DAT, OAT, PCAT)

  • Flexible Schedule

  • Professional Development to prepare for your career path after college


At Kaplan, we believe in attracting, rewarding, and retaining exceptional talent. Our compensation philosophy is designed to be competitive within the market, reflecting the value we place on the skills, experience, and contributions of our employees, while taking into account labor market trends and total rewards.

Location

Newark, DE, USA

Additional Locations 

Employee Type

Employee

Job Functional Area 

Branding

Business Unit

00091 Kaplan Higher ED

Diversity & Inclusion Statement:


Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer andall qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex.We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities.Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.