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Brand Development Manager Jobs in Massachusetts (NOW HIRING)

Development Manager

Braintree, MA · On-site

$100K - $150K/yr

... brand standards. * Serve as the liaison between Ownership, Development, Asset Management, and ... Construction teams to ensure alignment of project objectives, schedules, budgets, and deliverables.

Development Manager

Braintree, MA · On-site

$100 - $150/hr

... brand standards. * Serve as the liaison between Ownership, Development, Asset Management, and ... Construction teams to ensure alignment of project objectives, schedules, budgets, and deliverables.

About the role As our Senior Brand Manager, Culture Marketing, you'll lead the strategic direction ... Business Management (30%) Influence and collaborate with Global Product Development to develop ...

New

About the role As our Senior Brand Manager, Culture Marketing, you'll lead the strategic direction ... Influence and collaborate with Global Product Development to develop audience portfolios to meet ...

Business Development Manager

Boston, MA · On-site

$130K - $210K/yr

A Senior Business Development Manager title may be considered for exceptionally qualified ... Manage and expand key sponsorships to strengthen brand exposure among venture and startup networks.

Business Development Manager

Boston, MA · On-site

$130K - $210K/yr

A Senior Business Development Manager title may be considered for exceptionally qualified ... Manage and expand key sponsorships to strengthen brand exposure among venture and startup networks.

About the role As our Senior Brand Manager, Culture Marketing, you'll lead the strategic direction ... Influence and collaborate with Global Product Development to develop audience portfolios to meet ...

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Showing results 1-20

Brand Development Manager information

See Massachusetts salary details

$12K

$65.5K

$122.9K

How much do brand development manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for brand development manager in Massachusetts is $65,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,400.00 and $81,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are the most commonly searched types of Brand Development jobs in Massachusetts?

The most popular types of Brand Development jobs in Massachusetts are:

What cities in Massachusetts are hiring for Brand Development Manager jobs?

Cities in Massachusetts with the most Brand Development Manager job openings:

Infographic showing various Brand Development Manager job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 56% In-person, 11% Hybrid, and 33% Remote job distribution, with an average salary of $65,527 per year, or $31.5 per hour.

Brand Development Manager- Beer

Horizon Beverage Group

Norton, MA • On-site

$60 - $75/hr

Other

Medical, Vision, PTO

Posted 2 days ago

New


Job description

Southern Glazer's Beverage Company, an Affir­ma te Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

beverage industry, sales representative, merchandising job, beer distribution jobs, liquor sales, warehouse jobs, corporate office jobs in massachusetts

Position:Brand Development Manager- Beer

Location: Norton, MA

Job Id:890

# of Openings:1

Brand Development Manager Beer - MA Territory

Company Overview:

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.

We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Position Summary:

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long-term growth.

  • Sell to accounts in trade channels including On and Off-Premise, regional, and national customers
  • Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets
  • Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
  • Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation
  • Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
  • Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
  • Develop key account relationships that deliver measurable results
  • Work with assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
  • Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings)
  • Perform other job-related duties as assigned
Education/Experience:
  • Bachelor’s Degree or an equivalent combination of education and experience
  • 3-5 years of industry related sales experience within the distribution, hospitality or supplier community
  • Strong knowledge of beer, Cicerone or similar certifications preferred
  • Valid motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
  • Must be at least 21 years of age
Preferred Qualifications:

Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service

  • Ability to adapt and can assist a variety of internal customer groups and varying personality types
  • Must have strong negotiation skills; demonstrate an entrepreneurial spirit
  • Ability to create and sell innovative ideas
  • Goal oriented, focused, and assertive individual who needs a little direction or supervision
  • Ability to work flexible hours which include early morning evenings, and weekends
  • Ability to work overnight travel as required
  • Ability to participate in business meetings, company initiatives and events upon request
  • Proficient at calculating retail margin and markup concepts, percentages, and reviewing comparative sales data for analysis
  • Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
  • Must demonstrate intermediate to advanced level of proficiency within Microsoft Office and Excel applications
Compensation:

Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $60,000 - $75,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

What We Offer:

Southern Glazer’s Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives—at work, and on the road. Eligibility for the following benefits depends on employment status.

  • Competitive compensation package
  • Harvard Pilgrim Medical insurance
  • VSP vision insurance
  • Generous Paid Time Off
  • Paid Holidays
  • Company paid Long Term Disability
  • Confidential Employee Assistance Program
  • Supplemental Insurance options
  • 100% paid tuition for WSET and Cicerone certification programs
EEO Employer Statement:

Southern Glazer's Beverage Company, an Affir­ma te Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

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