ZipRecruiter

Log In

1

Brand Development Manager Jobs in Massachusetts (NOW HIRING)

Asahi America

Be Seen First

Applications Development Manager

Lawrence, MA · On-site

$125K - $145K/yr

Asahi/America is looking for an experienced Applications Development Manager to lead the design ... Industry-leading thermoplastic brand with decades of market credibility. Direct visibility and ...

previous page

Showing results 41-60

All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Massachusetts

Brand Development Manager information

See Massachusetts salary details

$12K

$65.5K

$122.9K

How much do brand development manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for brand development manager in Massachusetts is $65,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,400.00 and $81,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What are the most commonly searched types of Brand Development jobs in Massachusetts?

The most popular types of Brand Development jobs in Massachusetts are:

What cities in Massachusetts are hiring for Brand Development Manager jobs?

Cities in Massachusetts with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 56% In-person, 11% Hybrid, and 33% Remote job distribution, with an average salary of $65,527 per year, or $31.5 per hour.

Business Development Manager - East Coast

Hästens Sängar AB

Boston, MA • On-site

$85 - $135/hr

Other

Posted 2 days ago

New

Job description

We are looking for a driven Business Development Manager to grow Hästens retail partners across an assigned U.S. territory. You will be responsible for the commercial performance of the territory, working closely with our retail partners to grow sales, develop existing accounts, and win new business. You will use Hästens’ Four Pillars framework: The Store, Training, Marketing, and Inventory, to drive strong partner performance and sustainable business growth.

This is a hands‑on role for someone who enjoys being out in the market, building relationships, finding opportunities, and turning them into results.

Key Responsibilities
  • Drive sales and commercial performance across your territory
  • Build and maintain strong relationships with retail partners
  • Develop existing partners and create plans to increase sales, traffic, conversion, and profitability
  • Review performance and agree on clear actions for improvement
  • Coach and support store teams to strengthen sales performance and deliver the Hästens customer experience
  • Work with partners on local marketing activities, events, and initiatives that support commercial growth
  • Drive a consistent new‑business program through targeted outreach, pipeline development, and regular meetings with potential partners
  • Ensure Hästens’ brand and customer experience standards are maintained across the territory
Requirements & Qualifications
  • Bachelor’s degree or equivalent
  • 3+ years of experience in business development, sales, wholesale, account management, or a similar role
  • Experience within premium brands, architecture, interior design, or a related field is required.
  • Proven track record of growing sales and developing business
  • Experience with Salesforce or a similar CRM
  • Strong commercial mindset and sales orientation
  • Experience working with business owners, senior decision-makers, or retail partners
  • Proactive and self-motivated, with a strong sense of ownership
  • Comfortable working independently and managing a large territory
  • Strong communication and negotiation skills
  • Willingness to travel extensively within the assigned U.S. territory
  • Fluent in English
#J-18808-Ljbffr

Apply