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Brand Development Manager Jobs in Massachusetts (NOW HIRING)

Generac

Business Development Manager

Marlborough, MA

$96K - $144K/yr

The Business Development Manager has the responsibility to develop and execute a territory ... brand awareness. * Other Duties as assigned. * Special assignments as directed by the sales ...

Fortify Companies

Business Development Manager

Foxboro, MA · On-site

$75 - $100/hr

Our Brand Values * Safety first, always: We hold ourselves to the highest standard to protect our ... Business Development Manager who knows how to build territory from scratch. This is a hunter-led ...

the 'Quin House

Membership Development Manager

Boston, MA · On-site

$80 - $90/hr

Membership Development Manager Full Time Boston, MA, US Salary Range: $80,000.00 To $90,000.00 ... Represent the club at industry events, trade shows, and community engagements, upholding its brand ...

New

ForMotion

Business Development Manager

Boston, MA · On-site

... managers, MA's, nurses and front office staff. Complete a minimum of 5-7 face to face meetings and ... brand awareness and competitive differentiators in the market. * Exhibit understanding and ...

Ossur

Business Development Manager

Boston, MA · On-site

... managers, MA's, nurses and front office staff. Complete a minimum of 5-7 face to face meetings and ... brand awareness and competitive differentiators in the market. * Exhibit understanding and ...

Skilled Wound Care

Business Development Manager

Boston, MA · On-site

$100K - $120K/yr

... brand ● Ability to lift and carry up to 25 lbs ● Comfort with a road warrior schedule (4-5 days travel per week) ● Bachelor's Degree required Compensation & Benefits Base Salary: $100,000 ...

Skilled Wound Care

Business Development Manager

Boston, MA · On-site

$100K - $120K/yr

... brand • Ability to lift and carry up to 25 lbs • Comfort with a road warrior schedule (4-5 days travel per week) • Bachelor's Degree required Compensation & Benefits Base Salary: $100,000 ...

Skilled Wound Care

Business Development Manager

Boston, MA · On-site

$100K - $150K/yr

We invest in you every week through ongoing clinical education, professional development, and hands ... your brand Ability to lift and carry up to 25 lbs Comfort with a road warrior schedule (4-5 days ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Massachusetts

Brand Development Manager information

See Massachusetts salary details

$12K

$65.5K

$122.9K

How much do brand development manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for brand development manager in Massachusetts is $65,527.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,400.00 and $81,400.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

More about Brand Development Manager jobs

What are the most commonly searched types of Brand Development jobs in Massachusetts?

The most popular types of Brand Development jobs in Massachusetts are:

What cities in Massachusetts are hiring for Brand Development Manager jobs?

Cities in Massachusetts with the most Brand Development Manager job openings:

Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Massachusetts as of August 2026, with employment types broken down into 100% Full Time. Highlights an 56% In-person, 11% Hybrid, and 33% Remote job distribution, with an average salary of $65,527 per year, or $31.5 per hour.

Business Development Manager

Generac

Marlborough, MA

$96K - $144K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago

Generac Power Systems rating

7.0

Company rating: 7.0 out of 10

Based on 66 frontline employees who took The Breakroom Quiz

359th of 496 rated machine equipment manufacturers

Job description

We are Energy Systems, the leader in industrial power solution sales, service, and rentals.

With an ongoing tradition of providing excellent products and outstanding service for our customers, Energy Systems is one of the longest existing Generac Industrial Distributors in the United States. We are a full-service distributor of Generac equipment and solutions providing sales, service and rentals.

The Business Development Manager (BDM) develops and maintains an assigned Energy Systems sales territory focused on sales to end users and municipalities. The Business Development Manager has the responsibility to develop and execute a territory management plan covering customers and channels including mobile product users, municipal entities, and other end user customers. This role acts as the primary customer contact for end user and municipal sales in territory, building and managing relationships, executing new growth strategies and capturing market share.

Major Responsibilities

  • Develops and executes territory management plan.

  • Identify potential new customers, channels and partnering opportunities within the end user, mobile products, and municipality markets.

  • Strengthens account relationships to grow product sales.

  • Conducts market research, analyzing competitive landscape to identify opportunities.

  • Acts as primary sales resource to customers and facilitates successful project outcomes.

  • Works with clients to develop programs and promotional opportunities to increase sales.

  • Manages information to key internal personnel from customer systems.

  • Manages key sales activity and opportunity information in CRM/ERP

  • Communicates routinely with the Sales Leader

  • Maintains and grows knowledge of product offerings and value proposition.

  • Provides feedback and recommendations on processes to improve profitability and the customer experience.

  • Engages with marketing resources to introduce new products and programs to increase market share and brand awareness.

  • Other Duties as assigned.

  • Special assignments as directed by the sales leadership team

  • Up to 50% travel within territory

Minimum Qualifications

  • Bachelor's degree or equivalent work experience.

  • 7 + years of sales experience selling directly into the assigned industry.

Knowledge / Skills / Abilities

  • Excellent verbal and written communication skills

  • Excellent preparation of sales materials and presentation skills

  • Excellent negotiation skills

  • Organizational skills

  • Ability to work independently in an entrepreneurial culture

  • Ability to analyze financials

  • Knowledge of the internal processes and systems that support sales accounts

  • Ability to develop strong understanding of company products, market competition and positioning

Preferred Qualifications

  • Master of Business Administration or equivalent work experience

  • Previous trade experience, experience in the power generation or installed equipment industries preferred

  • Possesses in-depth technical and commercial knowledge of related products

Compensation: Energy Systems is committed to fair and equitable compensation practices. The annual salary for this role based in Marlborough, MA is $96,300.00 - $144,500.00 USD Annual. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location.

Benefits: This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending, and health savings accounts, accrued paid time off, 8 paid Holidays, opportunity for overtime and 401(k) retirement benefits.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."

What Generac Power Systems employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Generac

Sourced by ZipRecruiter

Industry

Electrical equipment, appliance, and component manufacturing and engine, turbine, and power transmission equipment manufacturing

Company size

1 - 10 Employees

Headquarters location

Eagle, WI, US

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