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$11K

$60K

$112.5K

How much do brand development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for brand development manager in the United States is $60,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $74,500.00 per year, depending on experience, location, and employer.

What does a Brand Development Manager do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities are hiring for Brand Development Manager jobs? Cities with the most Brand Development Manager job openings:
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Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 15% Part Time, and 3% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $60,000 per year, or $28.8 per hour.

Brand Experience and Development Manager

Sézane

Los Angeles, CA • On-site

$100K - $130K/yr

Full-time

Posted 7 days ago

Job description

“I’ve had the joy of building Sézane alongside you - the first French fashion brand born online, rooted in quality, creativity, and intention.

To tell the story of Sézane is to retrace more than 20 years of defining adventures and bold decisions: choosing to do things differently, choosing people, choosing to act, and above all, choosing to trust in one’s convictions - even when that means rethinking what we thought we knew.

Sézane is more than a fashion brand. It’s a story of life - mine, yours, and all those who shape it every day.” Morgane Sézalory, Founder & CEO

To continue to co-construct the next chapter and beyond, we are looking for creative, organized and agile talents, who share our passion to perpetually improve all that can be.

Care to imagine what comes next with us? We can’t wait to hear from you!

We are seeking the talents of a Brand Experience and Development Manager to join our US Team and contribute to the next chapter of Sézane’s journey in the United States and Canada. This position is based in Los Angeles and will require regular travel.

About the Role

This is a foundational brand hire across two markets - Octobre Éditions is building its first dedicated US team, and Sézane is expanding its presence in Canada. In this role, you will define how both Octobre and Sézane show up physically and culturally in their respective markets. Working closely with the Paris team on brand direction, you will have significant autonomy in how that translates locally - the casting, the spaces, the moments, and the people we align with.

Octobre Éditions - United States

  • Own the full brand experience in the US: pop-ups, shop-in-shops, events, and the opening of our first NY flagship boutique
  • Lead physical activations end-to-end - site selection, execution, press, and community moments
  • Build and manage influencer and creator relationships that introduce Octobre to a new American audience: editorial relationships with the stylists and writers who shape premium menswear taste, a community of mid-size creators in our highest-converting markets, and a structured approach to the organic UGC already appearing without any investment
  • Work closely with the Paris team on brand direction while translating it into something that feels genuinely local - the casting, the spaces, the people, the moments

Sézane - Canada

  • Build local influencer and creator relationships across key markets (Toronto, Montreal, Vancouver)
  • Identify pop-up and wholesale opportunities that reflect Sézane's editorial standard and execute these special projects
  • Give structure and momentum to a market with real organic traction and no dedicated support yet

Requirements

  • 8+ years of experience in brand experience, experiential marketing, retail development, or influencer marketing - ideally within premium fashion or lifestyle
  • A track record of building and executing physical brand activations
  • Existing network in the US and/or Canadian premium lifestyle and creator space
  • Strong project management skills with the ability to juggle multiple markets and priorities
  • Los Angeles-based; availability for regular travel across the US and Canada
  • Bilingual French / English is a plus

Your profile:

  • You have worked at the intersection of physical retail and brand, and you understand that a pop-up is not a sales event - it's a brand statement
  • You are resourceful to your core, comfortable with ambiguity, and energized by building from scratch
  • You have existing relationships in the US and/or Canadian premium lifestyle space
  • You know how to work with creators without making it feel transactional
  • You are equally at ease across two distinct brand identities - womenswear and menswear - and two markets simultaneously

Benefits

Salary range: $100,000 - $130,000 depending on skills and experience.

Sézane recruits and values all talents, whatever your gender, age, nationality, culture, religious beliefs or sexual orientation.

If this role and Sézane speaks to you, apply now!