Position Summary
We are seeking a creative, organized, and results-driven Marketing & Brand Development Coordinator to elevate our brand and help generate qualified leads throughout the luxury outdoor living market.
This individual will be responsible for managing marketing initiatives across digital platforms, supporting business development efforts, coordinating events, creating compelling content, and maintaining consistent brand messaging.
Primary Responsibilities
Social Media Management
· Plan, create, schedule, and publish content across Instagram, Facebook, LinkedIn, TikTok, and YouTube
· Maintain a consistent posting schedule.
· Respond to comments and direct messages when appropriate.
· Monitor trends and recommend new content ideas.
· Increase engagement and follower growth.
Content Creation
· Photograph and film active job sites.
· Capture completed projects, before-and-after transformations, and behind-the-scenes content.
· Edit photos and videos for social media and website use.
· Create reels, stories, and short-form videos.
· Write engaging captions aligned with the company's luxury brand.
Website Management
· Keep project portfolio updated.
· Upload completed projects.
· Maintain blog content.
· Update team information and company news.
· Coordinate SEO improvements.
Email Marketing
· Design and distribute monthly newsletters.
· Create promotional campaigns.
· Develop builder and designer outreach campaigns.
· Maintain email subscriber lists.
Business Development Support
· Prepare presentation materials.
· Coordinate lunch-and-learns and networking events.
· Manage promotional materials and company brochures.
Branding
· Ensure consistent branding across all platforms.
· Develop flyers, brochures, sales sheets, presentation folders, and trade show materials.
· Coordinate branded apparel, vehicles, and promotional products.
Digital Advertising
· Assist with Facebook, Instagram, and Google Ads.
· Monitor campaign performance and recommend improvements.
Reputation Management
· Request client reviews.
· Monitor and respond professionally to Google reviews.
· Promote customer testimonials.
Analytics & Reporting
· Track website traffic, social media growth, engagement, qualified leads, email performance, marketing ROI, and advertising performance.
· Prepare monthly marketing reports with recommendations.
Qualifications
Required
· Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
· 2–5 years of marketing experience.
· Strong writing and communication skills.
· Experience with social media management.
· Experience using Canva and/or Adobe Creative Suite.
· Photography and videography experience.
· Excellent organizational skills.
· Ability to manage multiple projects simultaneously.