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Brand Development Manager Jobs in Florida (NOW HIRING)

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Brand Development & Sales Associate

Hollywood, FL · On-site

$40K - $85K/yr

This is not a large corporate environment with layers of management and bureaucracy. The right person will gain real exposure to sales, purchasing, negotiations, logistics, brand development, and ...

IJW Whiskey Company

Business Development Manager

Miami, FL · On-site

$75K - $85K/yr

The Business Development Manager is a newly created, field-focused sales role responsible for ... This role leads direct selling efforts, executes against brand objectives, and educates both trade ...

Jazwares

Brand Manager - Bedding

Plantation, FL

Drive day-to-day line development for assigned brand(s) and manage to key development milestones and financial objectives. * Analyze and evaluate sales data, understand the competition, and current ...

Jazwares

Brand Manager - Bedding

Plantation, FL · On-site

Drive day-to-day line development for assigned brand(s) and manage to key development milestones and financial objectives. * Analyze and evaluate sales data, understand the competition, and current ...

Estrem & Co.

Business Development Manager

Orlando, FL · On-site

Business Development Manager - Commercial Construction Location: Orlando, FL An established and ... Help strengthen brand presence throughout Central Florida Qualifications * Commercial construction ...

Bealls

Brand Manager - Product Development

Bradenton, FL · On-site

$103K - $129K/yr

Learn even more at www.beallsinc.com/beallsinc/careers BRAND MANAGER - PRODUCT DEVELOPMENT IMPACT ON BUSINESS: As we continue to expand, our products continue to grow right along with us--in volume ...

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All JobsBrand Development JobsBrand Development Manager JobsBrand Development Manager Jobs in Florida

Brand Development Manager information

See Florida salary details

$8.2K

$44.8K

$84.1K

How much do brand development manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for brand development manager in Florida is $44,837.00, according to ZipRecruiter salary data. Most workers in this role earn between $31,800.00 and $55,700.00 per year, depending on experience, location, and employer.

What Does a Brand Development Manager Do?

A brand development manager monitors trends in the market and among customers, and oversees marketing or advertising projects to make campaign messaging fits within the company’s brand. Your job duties include developing marketing strategies to target customers, predicting customer behavior, and conducting surveys or trial studies to research new messaging strategies. To pursue a career as a brand development manager, you should first have experience working in marketing and leadership roles. Most employers prefer candidates with several years of prior experience, and at least a bachelor’s degree in marketing, business, or a related field.

What is the difference between Brand Development Manager vs Brand Manager?

AspectBrand Development ManagerBrand Manager
Primary FocusCreating and expanding brand identity and market presenceManaging and maintaining existing brand image and campaigns
ResponsibilitiesMarket research, brand positioning, new brand initiativesAdvertising campaigns, product branding, brand consistency
Skills & CredentialsMarketing, branding, communication skills, often a bachelor’s degreeMarketing, branding, project management, often a bachelor’s degree

While both roles involve branding, the Brand Development Manager focuses on building and expanding the brand's presence, whereas the Brand Manager concentrates on managing and maintaining the existing brand image. Understanding these differences helps in selecting the right career path or job role in marketing and branding fields.

What are some common challenges a Brand Development Manager faces when launching a new brand initiative, and how can they overcome them?

Brand Development Managers often encounter challenges such as aligning cross-functional teams, differentiating the brand in a crowded market, and ensuring consistent messaging across channels. To overcome these hurdles, it's important to foster strong collaboration between marketing, sales, and product teams, conduct thorough market research to identify unique value propositions, and implement clear brand guidelines. Regular communication and feedback loops can also help keep everyone aligned and adaptable throughout the launch process.

What does a Brand Development Manager do?

A Brand Development Manager is responsible for building and strengthening a company's brand identity, presence, and perception in the market. They develop and implement strategies to increase brand awareness, manage brand messaging, and ensure consistency across all marketing channels. Their role often involves market research, collaboration with design and marketing teams, and monitoring brand performance to make data-driven decisions. Ultimately, they help position the brand to attract and retain customers, driving business growth.

What are the key skills and qualifications needed to thrive as a Brand Development Manager, and why are they important?

To excel as a Brand Development Manager, you typically need expertise in brand strategy, marketing, and consumer behavior, often supported by a degree in marketing, business, or a related field. Familiarity with digital marketing platforms, analytics tools (like Google Analytics), and CRM systems, as well as certifications such as CIM or AMA, are highly beneficial. Strong communication, creativity, and project management skills make candidates stand out by enabling them to craft compelling brand stories and lead cross-functional teams. These competencies are crucial for building brand value, driving market growth, and maintaining a competitive edge.
More about Brand Development Manager jobs
What cities in Florida are hiring for Brand Development Manager jobs? Cities in Florida with the most Brand Development Manager job openings:
Brand Development Manager jobs near you
Infographic showing various Brand Development Manager job openings in Florida as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $44,837 per year, or $21.6 per hour.

New Development Brand and Social Media Manager

Up Campus Management LLC

Tallahassee, FL • On-site

Full-time

Posted 18 days ago

Job description

Description:

Up Campus Management is hiring a New Development Brand & Social Media Manager to drive early brand adoption and campus momentum for The Leo, a brand-new, purpose-built student housing community in Tallahassee, Florida.


This role is responsible for making The Leo feel inevitable on campus — known, talked about, and socially validated well before peak leasing season. The Brand & Social Media Manager builds awareness, demand, and FOMO early, then converts that momentum into tours, pre-leasing activity, and leasing velocity.


This is an ideal role for someone who understands how students influence student decisions, thrives in early-stage brand building, and enjoys working hands-on with student teams, ambassadors, and influencers in a fast-paced lease-up environment.


ABOUT THE ROLE


The New Development Brand & Social Media Manager owns early-stage brand visibility, voice, and momentum for the property. This role leverages corporate marketing resources, onsite student employees, and brand ambassadors to execute authentic, campus-relevant marketing strategies that resonate with Gen Z.


The position works closely with onsite leasing leadership to ensure social traction translates into tours, applications, and pre-leasing performance. This role is accountable for brand awareness, engagement, and the conversion of social momentum into measurable leasing outcomes.


WHAT YOU’LL BE RESPONSIBLE FOR


Brand Awareness, Momentum & Social Proof

  • Drive early campus-level awareness ahead of competitor renewals and leasing launches
  • Establish The Leo as a known, talked-about, and socially validated brand on campus
  • Create visible momentum that generates urgency, demand, and FOMO
  • Convert social traction into leasing office tours and pre-leasing activity

Student Employee & Brand Ambassador Activation

  • Recruit, train, and activate student employees and brand ambassadors as on-campus brand extensions
  • Collaborate with students to ideate, test, and refine content rooted in real campus culture
  • Use student feedback loops to quickly adjust messaging, tone, and tactics
  • Empower students to co-create authentic content that drives peer-to-peer credibility and engagement

Influencer Seeding & Early Adoption Strategy

  • Design early-stage brand seeding strategies ahead of renewal and new leasing launches
  • Identify and activate first-mover students across org leadership, Greek life, athletics, and international communities
  • Build insider access and exclusivity for early followers, ambassadors, and influencers
  • Amplify early traction into social proof and scarcity through targeted messaging

Brand Strategy, Content & Execution

  • Own brand voice, tone, and visual consistency across social platforms
  • Build and execute content calendars aligned with leasing milestones and campus events
  • Produce and edit high-impact short-form content using platforms and tools popular with Gen Z (Instagram, TikTok, Canva, CapCut, and emerging platforms)
  • Track awareness and engagement KPIs and share insights with leasing and marketing teams
Requirements:

WHAT WE’RE LOOKING FOR

  • Experience supporting new developments or lease-ups preferred
  • Strong instinct for how students influence student decisions and trends
  • Hands-on proficiency across Gen Z-focused social platforms and creative tools (Instagram, TikTok, Canva, CapCut, etc.)
  • Comfortable collaborating closely with student teams, ambassadors, and influencers
  • Familiarity with student housing or Gen-Z lifestyle brands preferred
  • Experience tying social performance and engagement to leasing or conversion outcomes

THE IDEAL CANDIDATE

  • Highly creative, proactive, and comfortable building something from scratch
  • Deeply tuned into campus culture and student behavior
  • Data-aware and able to translate engagement into action
  • Comfortable moving quickly, testing ideas, and iterating in real time
  • Thrives in fast-paced, high-growth, lease-up environments

SCHEDULE AND WORK ENVIRONMENT

  • Full-time role
  • Schedule aligned with campus activity, events, and leasing milestones
  • Evenings and occasional weekends as needed during peak activation periods
  • Onsite, campus-facing role

WHY JOIN UP CAMPUS MANAGEMENT


This role offers the opportunity to shape the public identity and early success of a new student housing community from day one. You’ll work directly with students, influencers, and leasing leadership to build momentum, create demand, and influence leasing outcomes in a highly visible university market.