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Sales Development Jobs in California (NOW HIRING)

Swivl

Sales Development Manager

Menlo Park, CA · On-site +1

$50K - $60K/yr

As a Sales Development Representative, you'll play a key role in driving Swivl's growth in K-12 education. Partnering with our energetic Sales team, you'll focus on developing new opportunities ...

Crexi

Manager, Sales Development

Los Angeles, CA

$90K - $110K/yr

As the Manager , Sales Development, you will build, coach, and scale a high-performing team of Sales Development Representatives. You will be an impactful part of the revenue function by contributing ...

Procore

Sales Development Representative

Carpinteria, CA · On-site

$28/hr

Our Sales Development team is an essential component of our sales model and has helped fuel our incredible growth for the past several years. As a Sales Development Representative, you'll develop an ...

Marvin Group

MANAGER SALES DEVELOPMENT

Inglewood, CA

The Sales Development Manager manages customer sales/support organization, including pricing evaluation, proposal development, market trend analysis, contract review, and conflict resolution. Conduct ...

KBS

Sales Development Representative

Oceanside, CA · On-site

$75K - $85K/yr

Sales Development Representative About KBS Kellermeyer Bergensons Services (KBS) is the largest privately held provider of facility services in North America, servicing over 2 billion square feet of ...

Kash

Sales Development Specialist

San Francisco, CA · On-site

As an sales development specialist this is your main deliverable, which should be achieved using a high level of creativity, ingenuity, and out-of-the-box thinking. Requirements - Qualifying leads ...

Marvin Group

MANAGER SALES DEVELOPMENT

Inglewood, CA · On-site

The Sales Development Manager manages customer sales/support organization, including pricing evaluation, proposal development, market trend analysis, contract review, and conflict resolution. Conduct ...

Camping World

Sales Development Manager

Vacaville, CA

$60K - $90K/yr

As a Sales Development Manager, you will be a key contributor to our enterprise-wide sales initiative. We are looking for someone with a proven track record and hunger for success in our industry.

Kash

Sales Development Specialist

San Francisco, CA

As an sales development specialist this is your main deliverable, which should be achieved using a high level of creativity, ingenuity, and out-of-the-box thinking. Requirements - Qualifying leads ...

SecureAuth

Sales Development Rep

Irvine, CA

We currently have openings for Sales Development Representatives to join our new team in Irvine, CA. Sales Development Representatives (SDRs) are responsible for identifying and creating new ...

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All JobsSales Development JobsSales Development Jobs in California

Sales Development information

See California salary details

$40.5K

$76.3K

$119.9K

How much do sales development jobs pay per year?

As of Jun 14, 2026, the average yearly pay for sales development in California is $76,332.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $91,300.00 per year, depending on experience, location, and employer.

What do you do in sales development?

Sales development involves identifying and qualifying potential customers to generate sales opportunities. Professionals in this role often conduct outreach through calls, emails, and social media, using customer relationship management (CRM) tools to track leads and progress. The goal is to set up meetings or demos for the sales team to close deals.

What is Sales Development?

Sales Development is a specialized function within a sales organization focused on identifying, connecting with, and qualifying potential customers. Sales Development Representatives (SDRs) typically reach out to leads, nurture relationships, and set up meetings or demonstrations for account executives. Their main goal is to move prospects through the early stages of the sales funnel by understanding their needs and determining if they are a good fit for the company's products or services. This role is crucial for generating new business opportunities and ensuring a steady pipeline for the sales team.

What does a sales development role do?

A sales development role involves identifying and qualifying potential customers, often through outreach such as calls, emails, and social media. Sales development representatives (SDRs) focus on generating leads, setting appointments, and nurturing prospects to support the sales team, typically using customer relationship management (CRM) tools. Strong communication skills and product knowledge are essential for success in this position.

What are the key skills and qualifications needed to thrive as a Sales Development Representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication skills, resilience, and a basic understanding of sales principles, often supported by a degree in business or a related field. Familiarity with CRM systems like Salesforce, sales engagement tools, and lead research platforms is typically required. Outstanding interpersonal skills, persistence, and the ability to quickly build rapport help set top performers apart. These abilities are crucial for generating quality leads, nurturing prospects, and driving revenue growth in a competitive environment.

Do SDRs make a lot of money?

Sales Development Representatives (SDRs) can earn a base salary plus commissions or bonuses based on their performance, with total compensation varying widely by industry, location, and experience. Entry-level SDRs typically earn between $40,000 and $60,000 annually, while experienced professionals can make over $80,000 or more with commissions. Successful SDRs often develop skills in prospecting, CRM tools, and communication to increase earning potential.

What is the difference between Sales Development vs Business Development?

AspectSales DevelopmentBusiness Development
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Required SkillsCold calling, prospecting, CRM proficiencyNetworking, strategic planning, negotiation
Work EnvironmentSales teams, inside sales, B2B or B2C settingsCorporate strategy, partnerships, market expansion
Common UsageOften part of sales pipeline developmentFocuses on long-term growth and alliances

Sales Development primarily focuses on lead generation and appointment setting to support the sales pipeline. Business Development emphasizes strategic growth through partnerships and market expansion. While both roles are vital for revenue growth, they differ in scope and objectives, with Sales Development being more tactical and Business Development more strategic.

How does a Sales Development professional typically collaborate with account executives and marketing teams?

Sales Development professionals play a crucial role in bridging marketing and sales. They often work closely with marketing to understand new campaigns and generate qualified leads, while partnering with account executives to ensure smooth handoff and follow-up on prospects. Regular communication and alignment meetings are common to share insights, feedback, and progress on sales pipelines. This collaboration helps optimize lead quality, improves conversion rates, and supports overall revenue growth.

Is SDR an entry level position?

Sales Development Representative (SDR) roles are typically considered entry-level positions in sales, often requiring little prior experience. They focus on lead generation, outreach, and qualifying prospects, with many companies providing training and onboarding for new hires.
What are the most commonly searched types of Sales Development jobs in California? The most popular types of Sales Development jobs in California are:
What are popular job titles related to Sales Development jobs in California? For Sales Development jobs in California, the most frequently searched job titles are:
What job categories do people searching Sales Development jobs in California look for? The top searched job categories for Sales Development jobs in California are:
What cities in California are hiring for Sales Development jobs? Cities in California with the most Sales Development job openings:
Sales Development jobs near you
Infographic showing various Sales Development job openings in California as of June 2026, with employment types broken down into 1% As Needed, 82% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $76,332 per year, or $36.7 per hour.
Sales Development Representative

Sales Development Representative

NIC Partners

Rancho Cucamonga, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago

Job description

For over two decades, NIC Partners (Employee built/Employee owned) has dedicated our expertise and commitment towards enhancing the digital and physical security of K-12 educational campuses in Southern California. NIC Partners offers a great benefit package that includes medical, dental, vision, 401k,11 paid holidays, and vacation.
Job Purpose:
The Sales Development Rep reports directly to the Sales Development Manager. The Sales Development Rep is a sales support role that manages opportunities in conjunction with the sales team. This role is to own the opportunity from beginning to the end of the sales cycle, obtaining the resources necessary to get opportunities estimated, completed, and forecasted. The Sales Development Rep has a broad knowledge of multiple aspects of information technology and sales, and possesses the capabilities of communicating deliverables to customers, internal and external. The Sales Development Rep MUST:
  • Provide a positive "Can-Do" attitude and show positivity through teamwork
  • Deliver excellent customer service skills
  • Ability to respond to information requests
  • Independently troubleshoot account issues as they arise
  • Participate in mandatory training programs

Essential Job Functions:
  • Presales Support Tasks
    • Partners with Account Managers to provide details needed for promoting sales activity
    • Takes full responsibility and authority of customer opportunity management
    • Manage opportunities within the presales queue to ensure that all opportunities are delivered and completed
    • New Opportunity Data Entry in CRM (per checklist)
      • Customer and Opportunity Information to be supplied by the NICP Sr AM
      • SDR can assist the Sr AM (follow-up to get site map, coordinate a job walk etc)
      • Internal and external coordination for NICP and or vendor project job walks
      • Internal and external coordination for T&M opportunities
      • Internal and external coordination and communication on fulfillment opportunities (ie Delivery and tracking and follow up with vendors and the customer.
      • Customers follow up/communication as required by the NICP Sr AMs
    • Tracks service contract and subscription renewal opportunities using tools from Cisco or distributors
    • Ensures quotes/proposals are in accordance with company guidelines and RFP guidelines.
    • Reads and understands all estimating opportunity requirements, including RFP's, to ensure that they are delivered correctly and meet the customer and account manager requirements
    • Conducts estimating kick-off meetings to ensure that the proper resources for an estimating activity are in synch with the requirements and timeframes expected
    • Provides all content that needs to be packaged for completion of the estimates including bonds, documents pertaining to skill sets, certifications, and company information.
    • Provides detailed estimates per account management and customer requirements with content details that may be provided by others
    • Works proactively and professionally with partners and manufacturers to provide the best solution and pricing for both our customers and NIC Partners
  • Inside Sales Activities
    • Develop requirements and cost/sell pricing for existing NICP customers with close coordination with existing SR AMs (typically on fulfillment requests under 50K)
    • Review "Product Fulfilment" quote requests with NICP customers
    • Review Payment terms with NICP customers
    • Follow up with customer to obtain customer PO
    • Coordinate with NICP Project Accounting team to issue PO to appropriate vendors for "Product Fulfillment" orders for NICP customers
    • Communicate "Product Fulfillment" order/delivery status to the NICP customer
    • Upon confirmed customer receipt of product, SDR will relay tracking information to customer, and engage the PA team for AR billing and collections

Responsibilities/Duties
  • Provides detailed accuracy within the boundaries of estimating and maintains a high level of quality per Account Manager and customer expectations.
  • Works with specific accounts and Account Managers to ensure that rapport is built and maintained throughout the lifecycle of the business relationship between NIC Partners and our customers.
  • Works with customers and Cisco/NICP Account Managers to clearly define equipment that needs to be covered by Cisco service contracts, the desired contract duration, and cost/sell pricing.
  • Creates quotes for Cisco service contracts and subscription renewals using Cisco's tools: CSCC, CCW-R, or other tools, as required.
  • Provides high level support to Account Managers and sales support for customer deliverables, as needed.
  • Adheres to all company policies, procedures, standards and safety rules.
  • Performs other tasks or projects as assigned by manager.
  • Must be available to work Monday through Friday, 8:00 a.m. to 5:00 p.m.
  • May be required to work additional hours and/or weekends, as needed, to meet deadlines or to fulfill travel obligations.

Experience/Education:
  • Bachelor's Degree (B.A.) from four-year college or university
  • 5+ years in presales and/or job-related experience
  • Equivalent combination of education/job experience

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