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Sales Development Associate Jobs in California (NOW HIRING)

EquipmentShare is Hiring a Sales Development Associate EquipmentShare is searching for a Sales Development Associate for our rental facility in Temecula, CA to support our team as it continues to ...

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EquipmentShare is Hiring a Sales Development Associate EquipmentShare is searching for aSales Development Associate for our rental facility in Temecula, CA to support our team as it continues to grow.

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Sales Development Associate information

See California salary details

$28.6K

$57.3K

$160.9K

How much do sales development associate jobs pay per year?

As of Jul 16, 2026, the average yearly pay for sales development associate in California is $57,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $54,300.00 per year, depending on experience, location, and employer.

What is a sales development associate?

A sales development associate is a sales professional responsible for identifying and qualifying potential customers, often through outreach and lead generation activities. They typically use customer relationship management (CRM) tools and work closely with sales teams to set appointments and nurture leads, focusing on early-stage sales processes.

Is SDR a good entry level job?

A Sales Development Associate (SDR) role is often considered a good entry-level position in sales, as it typically requires minimal prior experience and focuses on developing skills like communication, prospecting, and lead qualification. It provides a foundation for advancing into roles such as account executive or sales manager and often involves training on customer relationship management (CRM) tools and sales processes.

Do Sdr make good money?

Sales Development Associates typically earn a base salary plus commissions or bonuses based on sales performance. Entry-level positions may start with moderate pay, but experienced SDRs can earn significant income through performance incentives, making it a potentially lucrative role for those with strong communication and sales skills.

What are the key skills and qualifications needed to thrive as a Sales Development Associate, and why are they important?

To thrive as a Sales Development Associate, you need strong communication skills, a basic understanding of sales principles, and often a bachelor’s degree in business or a related field. Familiarity with customer relationship management (CRM) tools like Salesforce and proficiency in lead generation platforms are commonly required. Persistence, active listening, and a results-driven mindset help individuals excel in engaging prospects and building relationships. These skills and qualities are vital for effectively identifying leads, initiating productive conversations, and driving revenue growth.

What are some common challenges faced by Sales Development Associates, and how can they overcome them?

Sales Development Associates often face challenges such as handling frequent rejection, maintaining motivation during high-volume outreach, and effectively qualifying leads. To overcome these obstacles, it’s important to develop strong resilience and adopt a growth mindset. Leveraging sales enablement tools, collaborating closely with account executives, and regularly seeking feedback from peers and managers can help refine outreach strategies and improve conversion rates. Building time management skills and celebrating small wins also contribute to sustained performance and job satisfaction.

What is the difference between Sales Development Associate vs Business Development Representative?

AspectSales Development AssociateBusiness Development Representative
Primary FocusGenerating and qualifying leads for sales teamsIdentifying new business opportunities and building client relationships
ResponsibilitiesCold calling, email outreach, lead qualificationMarket research, networking, partnership development
Required SkillsCommunication, CRM proficiency, persistenceNegotiation, strategic thinking, relationship building
Work EnvironmentSales teams, marketing departmentsBusiness development teams, executive leadership

While both roles focus on growth, a Sales Development Associate primarily qualifies leads for the sales team, whereas a Business Development Representative actively seeks new business opportunities and partnerships. Understanding these differences helps in choosing the right career path or hiring the right candidate.

Is SDR the hardest sales job?

Sales Development Associates (SDRs) often face high rejection rates and require strong communication, persistence, and resilience. The role can be demanding due to the need to generate leads, qualify prospects, and meet strict targets, making it one of the more challenging sales positions, especially for those new to sales environments.
What are the most commonly searched types of Sales Development jobs in California? The most popular types of Sales Development jobs in California are:
What cities in California are hiring for Sales Development Associate jobs? Cities in California with the most Sales Development Associate job openings:
Infographic showing various Sales Development Associate job openings in California as of July 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 2% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $57,289 per year, or $27.5 per hour.
Sales Development Associate

Sales Development Associate

EquipmentShare

Temecula, CA • On-site

$70K - $75K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

New


EquipmentShare rating

7.8

Company rating: 7.8 out of 10

Based on 127 frontline employees who took The Breakroom Quiz

75th of 149 rated vehicle equipment hire


Job description

EquipmentShare is Hiring a Sales Development Associate

EquipmentShare is searching for a Sales Development Associate for our rental facility in Temecula, CA to support our team as it continues to grow.  

EquipmentShare is seeking a Sales Development Associate to be responsible for driving revenue growth by supporting the sales team, developing customer relationships, and ensuring a seamless rental experience. This role serves as a bridge between inside sales operations and outside sales, helping to grow market share by identifying and nurturing new business opportunities while providing outstanding customer service. It is an excellent opportunity for individuals looking to develop into a Territory Account Manager (TAM) role in the future.

Salary range: $70,000- 75,000/yr . Factors including past experience and location may affect final compensation rate.

Primary Responsibilities

Sales and Customer Development:

  • Proactively engage with customers to identify rental needs and provide solutions that align with their projects.
  • Support Territory Account Managers by qualifying leads, prospecting new accounts, and following up on potential business opportunities.
  • Develop relationships with key decision-makers on jobsites, construction companies and industrial businesses.
  • Maintain a high level of industry knowledge, including market trends, competitor activity, and EquipmentShare's full range of rental solutions.
  • Generate quotes, process rental agreements, and ensure timely follow-ups to maximize revenue opportunities.

Operational Support and Coordination:

  • Work closely with rental coordinators and operations teams to ensure timely delivery, pickup, and servicing of rental equipment.
  • Communicate effectively with the service team to ensure customer satisfaction and resolve issues promptly.
  • Assist in managing inventory and fleet availability to match customer demand.
  • Utilize EquipmentShare's technology and CRM tools to track sales activity, customer interactions, and rental transactions.

Collaboration and Career Development: 

  • Partner with sales and operations teams to improve customer experience and retention.
  • Participate in training and mentorship programs to develop the skills needed to transition into a full Territory Account Manager role.
  • Attend industry events, trade shows, and networking opportunities to build brand awareness and expand the customer base.
Why We're a Better Place to Work
  • Competitive salary.
  • Medical, Dental and Vision coverage for full-time employees.
  • 401(k) and company match.
  • Annual tool and boot reimbursements for those in applicable jobs.
  • Generous paid time off (PTO) plus company paid holidays.
  • Fitness Membership stipends plus seasonal and year round wellness challenges.
  • Company sponsored events (annual family gatherings, food truck nights and more).
  • Volunteering and local charity initiatives that help you nurture and grow the communities you call home. Employees receive 16 hours of paid volunteer time per year.
  • Opportunities for career and professional development
About You 

Our mission to change an entire industry is not easily achieved, so we only hire people who are inspired by the goal and up for the challenge. In turn, our employees have every opportunity to grow with us, achieve personal and professional success and enjoy making a tangible difference in an industry that's long been resistant to change. This role is ideal for someone eager to grow in sales, develop strong industry relationships, and ultimately take on a TAM role with increased responsibility and earning potential.

We are looking for someone with availability to work Monday - Friday, 7am-5pm. 

Skills & Qualifications 
  • 1-3 years of experience in sales, customer service, or construction-related industries preferred.
  • Strong communication, negotiation, and relationship-building skills.
  • Self-motivated with a drive to succeed and grow into an outside sales role.
  • Ability to multitask, prioritize, and work in a fast-paced environment.
  • Proficiency in CRM tools and technology-driven sales solutions.
  • Knowledge of construction equipment or rental industry is a plus.
A Workplace For All

At EquipmentShare, we believe the best solutions come from a team that reflects the world around us. Our initiative - A Workplace For All - is rooted in the belief that we must work together to solve some of the toughest problems in construction. That means attracting, developing, and retaining great people from all walks of life.

We value different backgrounds, talents, and perspectives. We want you to feel like you belong here - because you do.

EquipmentShare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.

Employment is contingent on passing a background check. Additionally, some roles require passing a drug test, depending on the job responsibilities.


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About EquipmentShare

Sourced by ZipRecruiter

EquipmentShare is dedicated to creating a connected jobsite for the modern contractor . We deliver user-friendly technology solutions that help contractors maximize their equipment uptime, reduce risk exposure and increase productivity. EquipmentShare's product offerings include an improved equipment rental experience, fleet tracking and asset management software, hardware security solutions and predictive service and maintenance applications. EquipmentShare is the fastest-growing, independently owned construction equipment rental company in the country. We serve dozens of markets across the U.S. and are on track to create a national footprint in every major market in the country by the end of 2023. Our branch locations are equipped with a broad range of construction equipment, ranging from 150-foot telescopic booms to 120,000-lb. track excavators. EquipmentShare's rapid growth goes beyond meeting a demand for equipment rentals in booming new markets. Instead, our mission begins with our rental product, and it's a testimony to our ability to improve industry standards and better serve the customer. Our expansion and customer retention is a validation of strong contractor demand for the smart jobsite technology we've built into our rental fleet. And it's just the beginning of our journey to establishing a global presence.

Industry

Construction

Company size

1,001 - 5,000 Employees

Headquarters location

Columbia, MO, US

Year founded

2014