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Sales Development Associate Jobs in Columbus, OH

Sales Development Representative Location: Worthington, Ohio (Hybrid) * This role is in our office ... Your main goal will be to act as an Outbound Call Associate and connect with business owners, C ...

Sales Development RepresentativeLocation: Worthington, Ohio (Hybrid) This role is in our office in ... Your main goal will be to act as an Outbound Call Associate and connect with business owners, C ...

Sales Development Representative Location: Worthington, Ohio (Hybrid) * This role is in our office ... Your main goal will be to act as an Outbound Call Associate and connect with business owners, C ...

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Sales Development Associate information

See Columbus, OH salary details

$28K

$56.1K

$157.5K

How much do sales development associate jobs pay per year?

As of Jun 10, 2026, the average yearly pay for sales development associate in Columbus, OH is $56,081.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,200.00 and $53,100.00 per year, depending on experience, location, and employer.

What is a Sales Development Associate?

A Sales Development Associate is an entry-level professional responsible for generating and qualifying leads for a company's sales team. They typically reach out to potential customers, nurture relationships, and set up meetings or demos for account executives. By researching prospects and understanding client needs, they help drive new business opportunities and support overall sales growth. This role is crucial in building a strong sales pipeline and ensuring that sales teams can focus on closing deals.

What are the key skills and qualifications needed to thrive as a Sales Development Associate, and why are they important?

To thrive as a Sales Development Associate, you need strong communication skills, a basic understanding of sales principles, and often a bachelor’s degree in business or a related field. Familiarity with customer relationship management (CRM) tools like Salesforce and proficiency in lead generation platforms are commonly required. Persistence, active listening, and a results-driven mindset help individuals excel in engaging prospects and building relationships. These skills and qualities are vital for effectively identifying leads, initiating productive conversations, and driving revenue growth.

What are some common challenges faced by Sales Development Associates, and how can they overcome them?

Sales Development Associates often face challenges such as handling frequent rejection, maintaining motivation during high-volume outreach, and effectively qualifying leads. To overcome these obstacles, it’s important to develop strong resilience and adopt a growth mindset. Leveraging sales enablement tools, collaborating closely with account executives, and regularly seeking feedback from peers and managers can help refine outreach strategies and improve conversion rates. Building time management skills and celebrating small wins also contribute to sustained performance and job satisfaction.

What is the difference between Sales Development Associate vs Business Development Representative?

AspectSales Development AssociateBusiness Development Representative
Primary FocusGenerating and qualifying leads for sales teamsIdentifying new business opportunities and building client relationships
ResponsibilitiesCold calling, email outreach, lead qualificationMarket research, networking, partnership development
Required SkillsCommunication, CRM proficiency, persistenceNegotiation, strategic thinking, relationship building
Work EnvironmentSales teams, marketing departmentsBusiness development teams, executive leadership

While both roles focus on growth, a Sales Development Associate primarily qualifies leads for the sales team, whereas a Business Development Representative actively seeks new business opportunities and partnerships. Understanding these differences helps in choosing the right career path or hiring the right candidate.

What are the most commonly searched types of Sales Development jobs in Columbus, OH? The most popular types of Sales Development jobs in Columbus, OH are:
What cities near Columbus, OH are hiring for Sales Development Associate jobs? Cities near Columbus, OH with the most Sales Development Associate job openings:
Infographic showing various Sales Development Associate job openings in Columbus, OH as of June 2026, with employment types broken down into 2% As Needed, 67% Full Time, 30% Part Time, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $56,081 per year, or $27 per hour.

Sales Development Program Sales Associate

United Rentals

Dublin, OH

Full-time

PTO

Posted 23 days ago


Job description

Great company. Great people. Great opportunities.

If you'd like the chance to make your mark with the world's largest equipment rental provider, come build your future with United Rentals!

As a Sales Associate on our General Rentals team, you'll embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You'll work alongside industry experts who are eager to help you gain hands-on experience with our technical products while developing the relationship-building skills that drive customer success.

What you'll do:

  • Begin your training at a local branch, shadowing both sales and operational roles to gain an inside-out understanding of the full equipment-rental lifecycle.

  • Join your peers across North America for a digital onboarding class, designed to sharpen your sales technique for success in our industry while providing a collaborative training environment that helps you build and leverage a strong internal support network.

  • Progress through a series of outbound sales campaigns that provide exposure to different construction verticals, varying customer spend levels, general vs specialty equipment rentals, and both new and existing customer segments.

  • Master key United Rentals sales tools, including our CRM, inventory management platforms, customer portal, and mobile applications.

  • Lead high-level sales conversations involving price negotiations, multi-piece rental requests, government and educational collective agreements, equipment service contracts, the sale of used equipment at the end of its rental life, and much more.

  • Learn proven sales methodologies to deliver solutions for our customers and drive revenue growth.

  • Participate in local team initiatives such as daily safety huddles, customer appreciation events, equipment yard sale events, customer entertainment outings, charity drives, and 1UR internal team-building workshops.

  • Track your Sales Development progress through multiple achievement levels, with access to real-time sales performance metrics and weekly peer-ranked competitions.

  • Receive daily feedback from corporate and local leadership meetings, call coaching sessions, and ride-alongs to local jobsites. You will drive engagement during these meetings by developing sales strategies for your accounts and creating realistic timelines to achieve your goals.

  • The average Sales Associate spends 4-6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.

  • Other duties as assigned

Requirements:

  • Bachelor's degree or equivalent work experience

  • Experience in a customer-facing sales role (preferred)

  • Excellent interpersonal & communication skills

  • Strong teamwork and collaboration skills

  • Proficient computer and mobile phone/tablet skills

  • Valid driver's license with acceptable driving record

  • Training: must live within reasonable driving distance of assigned branch and report on-site M-F

Why join us?

We don't just "talk the talk!" We're an award-winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That's why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:

  • Paid Parental Leave

  • United Compassion Fund

  • Employee Discount Program

  • Career Development & Promotional Opportunities

  • Additional Vacation Buy Up Program (US Only)

  • Early Wage Access through Payactiv (US Hourly Only)

  • Paid Sick Leave

  • An inclusive and welcoming culture

Explore our comprehensive U.S. benefit offerings

For Canadian benefits, click here

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email careers@ur.com for assistance.

At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service-leadership, discipline, integrity, and teamwork-are the same values that drive our success. With many veterans already part of our team, we're ready to help you transition into a rewardingcareer.

United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.