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Sales Development Associate Jobs in Ontario (NOW HIRING)

Sales Development Associate

Toronto, ON · Hybrid

CA$65K - CA$75K/yr

We are looking for a Sales Development Associate to join our growing team. In this role, you will be responsible for cultivating relationships with prospective clients and generating qualified leads ...

Develop a scalable sales development process and ensure associates adhere to it, * Monitor the quality of the opportunities sourced by the Sales Development Associates using the company's pre ...

The sales team is looking for an energetic, motivated and focused team member. If you want to be ... As part of the Manulife Investment Management team, the Business Development Associate is one of ...

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Sales Development Associate information

What is a Sales Development Associate?

A Sales Development Associate is an entry-level professional responsible for generating and qualifying leads for a company's sales team. They typically reach out to potential customers, nurture relationships, and set up meetings or demos for account executives. By researching prospects and understanding client needs, they help drive new business opportunities and support overall sales growth. This role is crucial in building a strong sales pipeline and ensuring that sales teams can focus on closing deals.

What are the key skills and qualifications needed to thrive as a Sales Development Associate, and why are they important?

To thrive as a Sales Development Associate, you need strong communication skills, a basic understanding of sales principles, and often a bachelor’s degree in business or a related field. Familiarity with customer relationship management (CRM) tools like Salesforce and proficiency in lead generation platforms are commonly required. Persistence, active listening, and a results-driven mindset help individuals excel in engaging prospects and building relationships. These skills and qualities are vital for effectively identifying leads, initiating productive conversations, and driving revenue growth.

What are some common challenges faced by Sales Development Associates, and how can they overcome them?

Sales Development Associates often face challenges such as handling frequent rejection, maintaining motivation during high-volume outreach, and effectively qualifying leads. To overcome these obstacles, it’s important to develop strong resilience and adopt a growth mindset. Leveraging sales enablement tools, collaborating closely with account executives, and regularly seeking feedback from peers and managers can help refine outreach strategies and improve conversion rates. Building time management skills and celebrating small wins also contribute to sustained performance and job satisfaction.

What is the difference between Sales Development Associate vs Business Development Representative?

AspectSales Development AssociateBusiness Development Representative
Primary FocusGenerating and qualifying leads for sales teamsIdentifying new business opportunities and building client relationships
ResponsibilitiesCold calling, email outreach, lead qualificationMarket research, networking, partnership development
Required SkillsCommunication, CRM proficiency, persistenceNegotiation, strategic thinking, relationship building
Work EnvironmentSales teams, marketing departmentsBusiness development teams, executive leadership

While both roles focus on growth, a Sales Development Associate primarily qualifies leads for the sales team, whereas a Business Development Representative actively seeks new business opportunities and partnerships. Understanding these differences helps in choosing the right career path or hiring the right candidate.

What are the most commonly searched types of Sales Development jobs in Ontario? The most popular types of Sales Development jobs in Ontario are:
Infographic showing various Sales Development Associate job openings in Ontario as of June 2026, with employment types broken down into 89% Full Time, and 11% Part Time. Highlights an 89% In-person, 9% Hybrid, and 2% Remote job distribution.

Sales Development Associate

KEV Group

Toronto, ON • Hybrid

CA$65K - CA$75K/yr

Other

Retirement, PTO

Posted 24 days ago


Job description

Who We Are 

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it's cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It's how we help schools stay compliant, reduce risk, and focus on what matters most, student success.  

Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K-12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We're headquartered in Toronto, with offices across North America.  

If you're excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you. 

This role is for an active vacancy.

About the Role 

The New Logo Sales Team is integral to KEV's success, driving growth and market expansion through collaboration and expertise. We partner across the organization to deliver scalable solutions and exceptional service and foster a culture of agility, accountability, and creativity. 

We are looking for a Sales Development Associate to join our growing team. In this role, you will be responsible for cultivating relationships with prospective clients and generating qualified leads to fuel our sales pipeline. You will work closely with Sales and Marketing to uncover new opportunities and contribute to KEV's continued growth. The ideal candidate is collaborative, proactive, and results-driven, with experience in software sales development and outbound prospecting. 

How You'll Contribute 

  • Generate qualified leads through outbound prospecting - driving predictable pipeline growth for the New Logo Sales Team 
  • Research and identify key decision-makers within target accounts - enabling strategic outreach and higher conversion rates 
  • Partner with Account Executives and Marketing to design tailored lead generation campaigns - contributing to cross-functional alignment and improved campaign performance 
  • Make daily prospect calls and schedule meetings - accelerating sales cycles and increasing client engagement 
  • Clearly articulate KEV's mission and product differentiators - building trust and interest among prospective clients 
  • Maintain and expand the prospect database in Salesforce - ensuring scalable processes and data-driven decision making 
  • Provide feedback from prospect interactions - informing messaging strategy and uncovering competitive insights 

Who You Are 

  • 1-2 years of experience in a software BDR or sales development role 
  • Strong communication and influencing skills 
  • Bachelor's degree or equivalent experience 
  • Proven ability to work autonomously and manage time effectively 
  • Experience with Salesforce or similar CRM platforms 
  • Skilled in outbound prospecting - supporting lead generation and pipeline growth 
  • Comfortable collaborating across teams - enabling alignment between Sales and Marketing 
  • Curious and coachable - contributing to continuous improvement and innovation 
What We Offer
  • Competitive compensation - We believe in rewarding great work with fair, competitive pay.
  • Meaningful benefits- Because your well-being matters; both at work and at home.
  • Retirement Savings Support - We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.
  • Professional development - We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.
  • Hybrid model - 3 days in the office to collaborate and connect, with flexibility the rest of the week.
  • Flexible PTO - Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure
  • Office perks - Enjoy a fully stocked snack bar and occasional catered lunches-because we know that great conversations (and ideas) often start around good food.

Salary Range - 50,000-60,000, OTE Range - $65,000-75,000

Note: We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed above.