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Retail Channel Manager Jobs (NOW HIRING)

swirecc

Commercial Channel Manager

Draper, UT

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment * Steward ...

Chobani

Director of Sales, Retail Channel

LA · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

VA · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Wahl Clipper Corporation

Senior Channel Manager

Chicago, IL · On-site

$95K - $115K/yr

Understanding of retail, eCommerce, or professional/B2B channel dynamics. * Ability to manage multiple priorities in a fast-paced commercial environment. Core Competencies * Drives Results * Business ...

Chobani

Director of Sales, Retail Channel

MO · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

ID

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

NM · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

SC · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

DE · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

HI · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

NV · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

CO · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

swirecc

Commercial Channel Manager

Draper, UT

$142K - $143K/yr

What does Commercial Channel Manager Large Store do at Swire Coca-Cola? Responsible for the ... Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment * Steward ...

Chobani

Director of Sales, Retail Channel

NY · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

FL · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

MD · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

MI · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

IA · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

Chobani

Director of Sales, Retail Channel

KY · Remote

You will own retail channel sales and profitability, build and lead a small sales team, and partner ... Account Management & Execution * Serve as the senior relationship owner for key retail accounts and ...

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All JobsRetail Channel JobsRetail Channel Manager Jobs

Retail Channel Manager information

See salary details

$70.5K

$142.4K

$153.5K

How much do retail channel manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for retail channel manager in the United States is $142,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $152,000.00 and $153,000.00 per year, depending on experience, location, and employer.

What is the difference between Retail Channel Manager vs Sales Associate?

AspectRetail Channel ManagerSales Associate
ResponsibilitiesOversees multiple retail channels, develops strategies, manages relationships with partnersAssists customers, processes sales, maintains product displays
Required SkillsSales strategy, channel management, communication, analyticsCustomer service, product knowledge, communication
Work EnvironmentOffice-based, retail stores, multi-channel settingsRetail stores, customer-facing roles
Common CertificationsSales, marketing, or business management certificationsCustomer service or sales certifications

The Retail Channel Manager focuses on managing and optimizing multiple sales channels and strategic partnerships, requiring broader business and management skills. In contrast, a Sales Associate primarily interacts directly with customers in retail stores, focusing on sales and customer service. Both roles are essential in retail but differ significantly in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Retail Channel Manager, and why are they important?

To thrive as a Retail Channel Manager, you need expertise in sales strategy, channel development, and relationship management, often supported by a degree in business or marketing. Familiarity with CRM software, inventory management systems, and retail analytics tools is typically required. Strong negotiation skills, analytical thinking, and effective communication set top performers apart in this role. These skills are crucial for optimizing retail partnerships, driving sales growth, and ensuring seamless coordination across multiple channels.

What are some common challenges Retail Channel Managers face when aligning multiple retail partners with brand strategy?

Retail Channel Managers often encounter the challenge of ensuring consistent brand messaging and customer experience across diverse retail partners, each with their own priorities and sales approaches. Balancing the needs and expectations of different retailers while maintaining compliance with brand standards requires strong communication and negotiation skills. Additionally, adapting to varying market conditions and managing inventory levels across channels can be complex. Building strong relationships with retail partners and regularly providing training and support are essential for overcoming these challenges.

What does a Retail Channel Manager do?

A Retail Channel Manager is responsible for overseeing and optimizing the relationship between a company and its retail partners. Their main duties include developing strategies to increase sales through retail channels, managing product placement and promotions, and ensuring that retail partners are aligned with the company's goals. They also analyze sales data, provide training to retail staff, and address any issues that arise in the retail environment. The role requires strong communication, negotiation, and analytical skills to drive growth and maintain strong partnerships.
More about Retail Channel Manager jobs
What cities are hiring for Retail Channel Manager jobs? Cities with the most Retail Channel Manager job openings:
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Retail Channel Manager jobs near you
Infographic showing various Retail Channel Manager job openings in the United States as of July 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $142,448 per year, or $68.5 per hour.

Commercial Channel Manager

swirecc

Draper, UT

$142K - $143K/yr

Other

Posted 14 days ago

Job description

What does Commercial Channel Manager Large Store do at Swire Coca-Cola?
Responsible for the development of commercial plans that drive Channel Look of Success for the large store channel of trade. Works with internal and customer teams to identify the highest leverage opportunities and communicate effectively with the sales team. Produce local commercial marketing opportunities & align brand resources. Develop POS order reviews, inventory, deployment, tracking & analysis of all in-outlet merchandising in support of Strategic LOS. Develop brand acceleration programs based on local and customer-specific opportunities. . Present Commercial updates at Division OR Meetings. Develop & present the "Are You Ready" meeting content for the trimester (innovation, big event marketing, etc.) to executive leadership, and to the Field Ops Teams.
Responsibilities:

  • Work with brand teams to build Look of Success framework (KO, Monster, Dr Pepper, Core Power, VEB) to understand and implement all brand programs and develop trimester plans maximizing the tools provided by the brand teams
  • Formalize channel Look of Success with input from Channel Lead present trimester LOS plans to executive leadership team as part of trimester planning strategy and build out channel monthly LOS recording deck for channel lead - Manage annual channel marketing budget
  • Review custom POS requests submitted by sales/ops teams and determine the appropriateness of the requests based on cost, usage and timeliness criteria. Move approved requests to graphic design team to ensure projects are completed in compliance with POS request process.
  • Collaborate with Channel Lead and Commercial Operations Manager to identify and obtain customer specific merchandising equipment develop and obtain customer/channel specific POS elements
  • Formalize and execute orders for merchandising equipment, premiums, and point of sale to support all channel pillar programs, work with CCNA counterparts where appropriate to obtain approvals on brand POS to ensure alignment with Coke’s guidelines
  • Ensure that POS arrives to sales centers on time and gets placed in market quickly and efficiently to minimize waste
  • Plan and conduct regular Key Account Manager Marketing Meetings to communicate trimester plans and conduct ongoing business, collaborate with National Retail Sales (NRS) team shopper marketing teams to ensure pillar program alignment
  • Steward development of consumer-facing sweepstakes thru Shopper Marketing Manager (rules/POS creation in compliance with laws and regulations) and handle administration and fulfillment of prizes
  • Build out and post sell sheets for brand/channel programs incremental to trimester LOS, create custom brand coupons and OBMs and manage redemptions
  • Collaborate with Asset Managers to develop chain-specific programs that not only fulfill contractual agreements with our asset partners, but also create value for our retail customers
  • Coordinate brand market blitzes with sales operations teams to ensure proper execution of key pillar programs and analyze results of program effectiveness and recommend solutions


Requirements

  • High School Diploma (or GED) with some college and relevant experience required
  • Bachelor's Degree preferred
  • 6+ years general work experience required
  • 2+ years in the consumer goods/beverages industry preferred
  • Knowledge of channel strategy
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation and ability to localize for customers

Apply