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The Director, National Retail Sales - CASO, will be responsible for driving activation and execution of KDP brands distributed in the Coke Affiliated Sales Organization (CASO) Route to Market sales ...

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How much do national retail sales jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for national retail sales in the United States is $15.97, according to ZipRecruiter salary data. Most workers in this role earn between $14.42 and $16.59 per hour, depending on experience, location, and employer.

How does the National Retail Sales role typically collaborate with regional teams to achieve nationwide sales goals?

In a National Retail Sales role, collaboration with regional teams is essential for aligning strategies and ensuring consistent execution across all markets. You’ll often work closely with regional sales managers to analyze market trends, coordinate promotional campaigns, and tailor approaches to local consumer preferences. Regular meetings, shared sales data, and joint planning sessions help ensure that national objectives are met while supporting regional growth. This collaborative structure not only enhances communication but also creates opportunities for knowledge sharing and professional development within the organization.

What is a National Retail Sales role?

A National Retail Sales role involves managing and overseeing sales activities across multiple retail locations or regions within a country. Professionals in this position develop and implement sales strategies, build relationships with key retail partners, and analyze market trends to maximize product placement and revenue. They often coordinate with marketing, supply chain, and merchandising teams to ensure consistent brand messaging and optimal sales performance nationwide.

What is the difference between National Retail Sales vs Retail Sales Associate?

AspectNational Retail SalesRetail Sales Associate
CredentialsHigh school diploma or equivalent; sales experience often preferredHigh school diploma or equivalent; sales experience beneficial
Work EnvironmentCorporate offices, regional or national sales teams, trade showsRetail stores, shopping malls, retail outlets
Employer & Industry UsageRetail chains, manufacturers, wholesale distributorsRetail stores, boutiques, department stores
Search & Comparison IntentUnderstanding roles in large-scale sales strategiesJob seekers exploring entry-level retail positions

National Retail Sales professionals focus on developing and managing sales strategies across regions or nationally, often working with large accounts and corporate clients. Retail Sales Associates typically work directly with customers in retail stores, providing product information and closing sales. While both roles involve sales skills, they differ in scope, environment, and responsibilities.

What are the key skills and qualifications needed to thrive as a National Retail Sales professional, and why are they important?

To thrive as a National Retail Sales professional, you need strong sales acumen, market analysis skills, and a proven track record in account management, often supported by a bachelor’s degree in business or a related field. Familiarity with CRM systems, sales analytics tools, and retail management software is typically required. Outstanding negotiation, relationship-building, and communication skills help professionals excel in managing national accounts and driving revenue. These skills and qualities are crucial for developing successful retail partnerships, achieving sales targets, and ensuring company growth in a competitive marketplace.
More about National Retail Sales jobs
What cities are hiring for National Retail Sales jobs? Cities with the most National Retail Sales job openings:
What are the most commonly searched types of Retail Sales jobs? The most popular types of Retail Sales jobs are:
What states have the most National Retail Sales jobs? States with the most job openings for National Retail Sales jobs include:
What job categories do people searching National Retail Sales jobs look for? The top searched job categories for National Retail Sales jobs are:
Infographic showing various National Retail Sales job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 76% Full Time, 21% Part Time, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $33,209 per year, or $16 per hour.
Director, National Retail Sales

Director, National Retail Sales

Keurig Dr Pepper

Frisco, TX • On-site

$155K - $185K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 hours ago


Keurig Dr Pepper rating

7.8

Company rating: 7.8 out of 10

Based on 233 frontline employees who took The Breakroom Quiz

99th of 397 rated food and drinks producers


Job description

Job Overview:
The Director, National Retail Sales - CASO, will be responsible for driving activation and execution of KDP brands distributed in the Coke Affiliated Sales Organization (CASO) Route to Market sales system, which are primarily brands Dr Pepper and Canada Dry. The Director, National Retail Sales (NRS) will be a part of the CASO RTM Sales team for KDP and the main conduit between the Coke Bottler and KDP Retail Selling teams, ensuring retail alignment for Coke "Core" promotions and Dr Pepper "Big Bet" activations in all National/Regional customers. The role leads a four person selling team that works with our CASO Field sales team to ensure communication, alignment and execution of our plans at a local bottler market level. This role will contribute to volume, profit, and share growth for the CASO RTM system & KDP by driving planning, distribution and execution in store through the Coke Bottler network and by building relationships with the key bottler leads for all major retailers.
The ideal candidate will bring 10 or more years of Consumer-Packaged Goods (CPG) distributor management experience and a background of partnering with senior levels at customer and/or bottler headquarters. They will have the ability to work collaboratively across multiple constituents, create mutually beneficial sales plans, drive alignment and provide clear direction & communication across large groups, be financially responsible, and lead from the front coaching and developing their team.
The position will be based in Frisco, TX and will travel approximately 30%
Responsibilities
  • Business Management: Solid understanding of business and brands including price and package mix, revenue and margin, products, promotion planning and execution.
  • Selling and Customer Management: Solid understanding of the Grocery, Mass, Convenience, and Drug/Value channels. In addition this person needs to demonstrate an understanding of the DSD/Bottler route to market business model.
  • Build, manage and support all aspects of customer relationships in a collaborative teamwork approach: Planning, Influencing/Selling and Execution
  • Strategic Planning: Develop and support the long term strategic growth plans for retailers and bottlers in coordination with our KDP and Coke Bottler Retail Account teams as well as both internal and external cross-functional partners.
  • Investment Strategy: Maximize and execute retail trade budgets against promotional plans/calendars to deliver optimal volume, revenue and profit results, along with overseeing national bottler annual investment with these channels.
  • Stakeholder Management: Lead commercialization of key brand initiatives with bottler leaders and decision makers while driving alignment within their Core Brands business plan and calendar.
  • Market, Channel and Account Intelligence: Ability to understand and apply channel and market understanding into sales strategy leadership in support of business planning processes.
  • Drive and Accountability: Have and implement an own it mindset in delivering success against collective team, bottler and individual goals.
  • Ensure high performance results of your team by:
    • Fostering a culture of trust and wellbeing that prioritizes the team and values employee contributions
    • Driving a shared vision with clear goals and accountability, supported by regular conversations to maximize talent
    • Embracing diverse perspectives to foster innovation, learning from both successes and failures
    • Establishing a safe environment where team members are motivated, heard, and aligned with clear expectations

Total Rewards:
  • Salary range: $155,000 - $185,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to elections and eligibility: Medical, Dental, Vision, Disability, Paid Time Off, 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility
  • Long-term incentive equity based on eligibility

Requirements:
  • Bachelors degree or equivalent experience; MBA a plus.
  • At least 10 years of sales experience within Consumer Products industry with progressive career experience to senior level roles inclusive of people leadership over a customer focused sales team.
  • Strong financial acumen and understanding of key business drivers for customer and KDP.
  • 5 years of strategic sales leadership experience with a customer-focused team within national retail account in CPG.
  • Experience with bottler systems a plus.
  • Proven success developing, retaining, and leading a sales organization.
  • Exceptional sales skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, sales forecasting, and leading edge sales strategies.

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

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About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

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