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Retail Channel Manager Jobs in Georgia (NOW HIRING)

In addition, the Channel Manager will need to understand the needs of key influencers like Building ... Work with internal teams to identify and launch products in store/online with retailers such as ...

Senior Manager, Specialty

Atlanta, GA · On-site

$150 - $200/hr

The Senior Manager, Specialty Retail will lead RedBull's sales and execution across the Specialty Retail channel through two key areas of responsibility. First, the role serves as the field sales ...

Category Manager-Consumer Products Medela LLC in McHenry, IL www.medela.com Hybrid: Three days in ... Support the development of retail channel strategies by evaluating customer opportunities, shopper ...

... retail channel, or project coordination experience preferred. * Strong organizational skills with the ability to manage multiple tasks, deadlines, and shifting priorities in a fast-paced environment.

Company Description The Senior Manager, Specialty Retail will lead Red Bull's sales and execution across the Specialty Retail channel through two key areas of responsibility. First, the role serves ...

Senior Manager, Specialty

Atlanta, GA · On-site

$115K - $172K/yr

The Senior Manager, Specialty Retail will lead Red Bull's sales and execution across the Specialty Retail channel through two key areas of responsibility. First, the role serves as the field sales ...

Channel Sales Manager, Georgia

Atlanta, GA · On-site

$146K/yr

It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that ... About the Role As a Channel Sales Manager , you'll be pivotal in scaling Verkada's reach and impact ...

Meta Lab Store Manager

Atlanta, GA · On-site

$80 - $100/hr

As the Store Manager, you will guide a compact yet high-impact team focused on world-class product ... Channel Partners, the exclusive talent and operations partner for Meta Retail, builds and leads the ...

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Retail Channel Manager information

What does a retail channel manager do?

A Retail Channel Manager is responsible for overseeing and optimizing the relationship between a company and its retail partners. Their main duties include developing strategies to increase sales through retail channels, managing product placement and promotions, and ensuring that retail partners are aligned with the company's goals. They also analyze sales data, provide training to retail staff, and address any issues that arise in the retail environment. The role requires strong communication, negotiation, and analytical skills to drive growth and maintain strong partnerships.

What are the key skills and qualifications needed to thrive as a retail channel manager, and why are they important?

To thrive as a Retail Channel Manager, you need expertise in sales strategy, channel development, and relationship management, often supported by a degree in business or marketing. Familiarity with CRM software, inventory management systems, and retail analytics tools is typically required. Strong negotiation skills, analytical thinking, and effective communication set top performers apart in this role. These skills are crucial for optimizing retail partnerships, driving sales growth, and ensuring seamless coordination across multiple channels.

What are some common challenges retail channel managers face when aligning multiple retail partners with brand strategy?

Retail Channel Managers often encounter the challenge of ensuring consistent brand messaging and customer experience across diverse retail partners, each with their own priorities and sales approaches. Balancing the needs and expectations of different retailers while maintaining compliance with brand standards requires strong communication and negotiation skills. Additionally, adapting to varying market conditions and managing inventory levels across channels can be complex. Building strong relationships with retail partners and regularly providing training and support are essential for overcoming these challenges.

What is the difference between Retail Channel Manager vs Sales Associate?

AspectRetail Channel ManagerSales Associate
ResponsibilitiesOversees multiple retail channels, develops strategies, manages relationships with partnersAssists customers, processes sales, maintains product displays
Required SkillsSales strategy, channel management, communication, analyticsCustomer service, product knowledge, communication
Work EnvironmentOffice-based, retail stores, multi-channel settingsRetail stores, customer-facing roles
Common CertificationsSales, marketing, or business management certificationsCustomer service or sales certifications

The Retail Channel Manager focuses on managing and optimizing multiple sales channels and strategic partnerships, requiring broader business and management skills. In contrast, a Sales Associate primarily interacts directly with customers in retail stores, focusing on sales and customer service. Both roles are essential in retail but differ significantly in scope and responsibilities.

What are popular job titles related to Retail Channel Manager jobs in Georgia?

For Retail Channel Manager jobs in Georgia, the most frequently searched job titles are:

Infographic showing various Retail Channel Manager job openings in Georgia as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Channel Sales Manager

Atlanta, GA

Wilsonart
Construction Materials Wholesalers • 1 - 5K employees

$146K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 12 days ago


Key responsibilities

  • Execute channel/customer strategy into plans, projects, and programs to attract customers and win Home Center business.

  • Identify and develop tools and programs to meet the needs of key influencers such as consumers, contractors, and builders, and drive results through the channel.

  • Coordinate product roll-outs, monitor competitive activity, develop promotional programs, and support sales initiatives within the Home Center channel.


Wilsonart rating

6.9

Company rating: 6.9 out of 10

Based on 16 frontline employees who took The Breakroom Quiz


Job description

Win at Wilsonart

At Wilsonart, we don't just make surfaces-we build careers. When you join our team, you become part of something bigger: a company driven by innovation, grounded in values, and powered by people who care.

You'll be surrounded by teammates who take pride in their work and look out for one another. You'll have the chance to learn, grow and make a real impact. And you'll be part of a company that believes winning means helping you succeed at work and in life.

Here, you'll win with:

Support that keeps you well

  • Medical, dental, and life insurance

  • Company-paid short- and long-term disability

  • FSAs and dependent care options

  • Vision and legal benefits

  • Gym discounts and wellness clinics

  • Tuition reimbursement-for you and your dependents

Opportunities to grow

  • Clear paths to promotion and internal mobility

  • Training, coaching, and mentorship

  • Development programs to support your goals

Time for what matters

  • Paid vacation and holidays in your first year

  • A culture that respects work-life balance

Job Description:

Job Description

The Channel Manager is responsible for executing the Home Center channel strategy and to drive increased volume and share gains within the channel. The scope of this role includes strategic planning, program development/execution and oversight/implementation of all Home Center programs and ensuring channel sell-through of key product launches and initiatives. In addition, the Channel Manager will need to understand the needs of key influencers like Building Industry Pro's and Residential Consumers and help to develop tools and programs to meet their specific needs.
Principle Duties

  • Execute channel/customer strategy into plans, projects, and programs in collaboration with management and sales that attract customers and succeed over the competition to win Home Center business.
  • Constantly identify and understand needs of key influencers/personas (consumers, contractors & builders) and develop tools and programs that make it easier to do business and drive results through the channel.
  • Work with internal teams to identify and launch products in store/online with retailers such as Lowe's, Home Depot, Menards, Floor and Decor, etc.

Responsibilities

  • Ensure success of annual channel plans by directing and coordinating product roll-outs, projects and programs.
  • Monitor and compile competitive activity including new product introductions, promotions & incentives. Help create Wilsonart promotions & incentives to drive growth.
  • Work with internal teams to develop meaningful programs that build brand loyalty, create brand advocates and drive sales.
  • Identify, develop and implement strategic store displays, POP, & POGs in collaboration with Home Center team, internal teams, & customers.
  • Maintain strong vendor relations with Merchants.
  • Support Sales Team in negotiation of annual programs and preparation for line review, business meetings and marketing updates.
  • Understand emerging trends and competitive landscape and share insights with internal teams.
  • Create goals and measurement plans to gauge success of Home Center initiatives and ensure appropriate investment is profitable.
  • Monitor daily customer/store requests and provide prompt solutions as needed.
  • Manage third party needs/relationships (Rithum, Artguild, Chandler, CMG, etc.)
  • Price Management - Keeping forms updated and communicated to field/internal teams
  • Online Sales Management - Competent working knowledge of IDM (THD), Foundation (Floor and Decor), or IMA (Lowe's). Includes managing new item set up, maintenance and marketing/promotions. Working with product management and marketing to compile all content needed to load on these platforms.
  • Assist in Sales Analytics to identify best sellers & slow movers, proactively make recommendations based on data.
  • Liaison between marketing, MSC and all other internal departments for the Home Center team.
  • Travel required 25%

Knowledge, Skills, Abilities

  • Expert knowledge of computer skills required including Microsoft Office Suite.
  • Demonstrated successful ability to build positive partnerships and work collaboratively with cross-functional business teams.
  • Ability to think strategically with supporting analytical skills.
  • Excellent interpersonal and communication skills with the ability to interact with all levels of the organization (internal & external).
  • Working knowledge of (1 or more) IDM for The Home Depot, IMA for Lowe's, Foundation for Floor & Decor
  • Knowledge of Home Center internal systems and order processing to include product knowledge, internal software, IT/EDI processes, order entry, order processing, shipping/ logistics, returns, billing, rebates.

Education And Experience

  • Bachelor's degree in marketing, finance, business administration or related field.
  • 5 years channel marketing and sales negotiation work experience.
  • High competency in project and stakeholder management.
  • Building products and manufacturing industry a plus.
  • Knowledge in retail, homebuilder, dealer and contractors an advantage.
  • Experience in B2B, B2C and end to end marketing, preferred.

WORKING CONDITIONS

PHYSICAL REQUIREMENTS:

Continuously stand/walk or lift/handle/carry material or equipment of moderate weight (20-50lbs)

ENVIRONMENT:

Located in a comfortable indoor area. Examples: executive, management and support positions

We're looking for people who are ready to learn, ready to lead and ready to make a difference. If that sounds like you, you can win at Wilsonart.

Wilsonart is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, marital status, military status, order of protection status, or any other legally recognized protected basis under federal, state, or local law.


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