A membership director is responsible for growing and maintaining the membership of a club, fitness facility, or other member-driven organization. As a membership director, one of your primary job duties is to increase business by marketing the services of the company to convert customers into paying members. You are also responsible for collecting periodic membership payments, keeping accurate membership records, and communicating regularly with members. Over the course of your career as a membership director, you develop marketing skills and strategies to acquire new members and solicit improvement feedback to retain existing members as well as company associates. Although there are no set educational qualifications for this job, it’s recommended to have a bachelor’s degree in marketing or advertising, as well as previous experience in a similar role.