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Marketing Strategy Analyst Jobs (NOW HIRING)

SAP

Marketing Strategy Expert

Bellevue, WA · On-site

$156K/yr

Market Research, Strategy and Data Analysis; * Strategic Planning and Project Management involving Product, Marketing or GTM; * Software as a Service (SaaS) and GTM strategy experience; and

Burlington Stores

Strategy Analyst

Burlington, NJ · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... such as analyst, marketing research, retail planning, or similar. * Technical skills: Excel ... Strategy Job Type Full-Time Remote Type Hybrid Evergreen No

Burlington

Strategy Analyst

Kingsbury, NV

$65K - $80K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Burlington Stores is looking for a Strategy Analyst to play a key role in shaping business ... such as analyst, marketing research, retail planning, or similar. * Technical skills: Excel ...

TIAA

Director, Marketing Strategy

Chicago, IL · On-site

$103K - $150K/yr

  • Medical

  • Life

  • Retirement

The Director of Marketing Strategy for Wealth Marketing is responsible for supporting the ... Partner with marketing leaders and analytics to help define departmental KPIs and measurement ...

Interstate Batteries

Strategy Analyst

Dallas, TX

Bachelor's degree from an accredited US or international university in Marketing, Economics ... analysis, strategic problem solving, and business plan development. * Demonstrated advanced ...

Pearson

Specialist, Marketing Strategy

$66K - $81K/yr

Job Title Specialist, Marketing Strategy (Clinical Education & Therapeutics) Description Pearson is ... Drive continuous optimisation through testing, audience refinement and channel performance analysis.

TIAA

Director, Marketing Strategy

Dallas, TX · On-site

$103K - $150K/yr

  • Medical

  • Life

  • Retirement

The Director of Marketing Strategy for Wealth Marketing is responsible for supporting the ... Partner with marketing leaders and analytics to help define departmental KPIs and measurement ...

Dinamic AS Group

Marketing Strategy Coordinator

Houston, TX

$40K - $55K/yr

As a Marketing Strategy Coordinator, you will assist in the development and execution of marketing ... You will work closely with team members to coordinate projects, analyze campaign performance, and ...

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Marketing Strategy Analyst information

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How much do marketing strategy analyst jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for marketing strategy analyst in the United States is $74.09, according to ZipRecruiter salary data. Most workers in this role earn between $73.32 and $75.00 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing strategy analyst?

To thrive as a Marketing Strategy Analyst, you need strong analytical abilities, knowledge of marketing principles, and typically a degree in marketing, business, or a related field. Familiarity with data analysis tools like Google Analytics, Tableau, and CRM systems, as well as experience with market research methodologies, is highly valuable. Excellent communication, critical thinking, and collaboration skills set standout analysts apart in conveying insights and driving strategy. These skills are important for generating actionable recommendations, optimizing marketing efforts, and supporting data-driven decision-making that achieves business goals.

What are some common challenges faced by marketing strategy analysts when aligning campaigns with overall business objectives?

Marketing Strategy Analysts often encounter the challenge of translating broad business objectives into actionable marketing strategies that can be effectively measured and optimized. Balancing short-term campaign performance with long-term brand positioning requires strong analytical skills and close collaboration with product, sales, and creative teams. Additionally, navigating shifting market trends and stakeholder expectations can make prioritization and resource allocation complex. Proactive communication and continuous data analysis are essential to ensure alignment and drive impactful results.

What is the difference between Marketing Strategy Analyst vs Marketing Data Analyst?

AspectMarketing Strategy AnalystMarketing Data Analyst
Primary FocusDeveloping marketing strategies and plansAnalyzing marketing data and metrics
Skills & CertificationsMarket research, strategic planning, analytics toolsData analysis, SQL, statistical software
Work EnvironmentMarketing teams, strategic planning sessionsData teams, reporting environments
Industry UsageMarketing departments across industriesMarketing analytics teams, data-driven roles

While both roles involve data and analytics, the Marketing Strategy Analyst focuses on creating and implementing marketing strategies, whereas the Marketing Data Analyst specializes in analyzing data to inform marketing decisions. Understanding these differences helps professionals choose the right career path or role based on their skills and interests.

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Marketing Strategy Analyst jobs near you
Infographic showing various Marketing Strategy Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $154,110 per year, or $74.1 per hour.

Analyst, Paywall and Registration Strategy

Dow Jones & Company, Inc.

Manhattan, NY • On-site

$65K - $80K/yr

Full-time

Medical, Retirement

Posted 17 days ago

Dow Jones rating

8.7

Company rating: 8.7 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

3rd of 19 rated publishing

Job description

Job Description:
Dow Jones is seeking a results-oriented Paywall and Registration Strategy Analyst to drive organic audience monetization across Dow Jones media properties, including The Wall Street Journal, Barron's, and MarketWatch. This person will work collaboratively with teams across the organization, including Subscriptions Operations, Product, the Newsrooms, to implement robust audience conversion strategies that align with business objectives. The ideal candidate brings strong digital marketing and analytics expertise, understands audience behavior and funnel performance drivers, and thrives in fast-paced, test-and-learn environments.
Responsibilities:
  • Paywall & Audience Strategy: Support the development, execution, and optimization of paywall and audience monetization initiatives that balance audience engagement and subscription growth. Manage campaign setup, targeting, QA, operational execution, and tracking while ensuring a seamless user experience across the customer journey.
  • Registration Strategy: Support initiatives that increase audience engagement and grow the registrant-to-subscriber funnel. Optimize registration experiences and customer journeys to strengthen audience relationships, improve personalization, and create a stronger pipeline for subscriber conversion.
  • Funnel Optimization: Implement improvements throughout the audience funnel, from awareness to conversion, including testing and optimizing paywall and other marketing placements to maximize engagement and drive subscription growth.
  • Experimentation: Support the planning, execution, and analysis of A/B tests and optimization initiatives. Develop hypotheses informed by data and prior learnings and partner with stakeholders to implement successful strategies.
  • Reporting: Monitor key performance indicators and maintain always-on reporting to evaluate the effectiveness of audience monetization efforts. Analyze audience, content, and conversion trends to identify opportunities, diagnose issues, generate actionable insights, and support data-driven decision-making.
  • Cross-Functional Collaboration & Project Management: Partner closely with teams across Dow Jones to align priorities, coordinate launches, manage project timelines, and ensure the successful execution of audience monetization initiatives.

Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
  • Minimum of 1 year of experience in audience development, digital marketing, or a related role within the media or publishing industry.
  • Strong understanding of digital marketing principles, content distribution strategies, and audience segmentation.
  • Excellent analytical skills with the ability to interpret data and derive actionable insights.
  • Experience working with cross-functional teams to execute audience monetization strategies.
  • Strong project management skills with the ability to manage multiple initiatives and stakeholders concurrently.
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
  • Knowledge of the media landscape, including emerging trends and platforms, is highly desirable.
  • Passion for journalism, news, and staying informed about current events.

Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Marketing
Job Category:
Marketing & Product Management
Union Status:
Union role
Base Pay Range: $65,000 - $80,000
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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