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How much do data analytics marketing jobs pay per year?

As of May 30, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Data Analytics Marketing professional, and why are they important?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

How do Data Analytics Marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

What is Data Analytics Marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

More about Data Analytics Marketing jobs
What cities are hiring for Data Analytics Marketing jobs? Cities with the most Data Analytics Marketing job openings:
What states have the most Data Analytics Marketing jobs? States with the most job openings for Data Analytics Marketing jobs include:
What job categories do people searching Data Analytics Marketing jobs look for? The top searched job categories for Data Analytics Marketing jobs are:
Data Analytics Marketing jobs near you
Infographic showing various Data Analytics Marketing job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 91% Full Time, 5% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 95% Physical, 3% Hybrid, and 2% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Sr Manager Data Analytics, Marketing

Fanatics Betting & Gaming

Denver, NY

Other

Posted 12 days ago

Job description

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. 

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

The Role:

We are seeking a Senior Analytics Manager to join the Fanatics Betting & Gaming organization leading a team of analysts responsible for ongoing performance tracking, reporting, and ad-hoc queries from stakeholders. The role reports into the Senior Director, Acquisition Analytics, and will focus on creating insight to drive the growth of the business, partnering closely with senior commercial stakeholders and their teams.

Supporting commercial stakeholders with Refer a Friend strategy will be a top priority for the successful candidate, as well as providing ongoing analysis and recommendations to stakeholders. 

Responsibilities

  • Develop a strong understanding of Fanatics Betting and Gaming, as well as related products and operations.
  • Ownership of analytics for the Refer A Friend channel, which drives ~50% of our volume.
  • Drive multivariate testing for the Refer A Friend program, and iterate on previous tests to continuously improve performance.
  • Measure acquisition test performance through reporting and regular updates; monitor and ensure that nuances are communicated effectively.
  • Partner closely with Data Science and Experimentation teams to design value metrics and testing, and evaluate performance.
  • Contribute to the development and iterative improvement of our acquisition performance, using insights to drive and influence decision making.
  • Be a hands-on analyst, creating insights both regular and ad hoc. Gather and present insights metrics and activities to key stakeholders, becoming a trusted source of intelligence and advisory over time. 
  • Build strong relationships with internal stakeholders in the Digital Acquisition team, as well as across the Sportsbook, Casino, and Data teams, and become a key voice in driving acquisition performance.
  • Collaboration with other Analysts and Data Scientists to find solutions to business problems.
  • Remain current on technology and trends in data analytics and the sports betting & gaming industry.
 

Experience and Skills

  • A minimum of 8 years proven experience in an analytics role.
  • Degree in a relevant field, e.g. Mathematics, Physics, Statistics, Engineering, or Computer Science
  • Strong SQL proficiency.
  • Experience with data visualization and reporting tools, e.g. Tableau or PowerBI.
  • Strong proficiency in a statistical programming language, e.g. R or Python is an advantage.
  • Experience leading stakeholders through iterative multivariate testing; a strong understanding of the considerations required to run these tests.
  • Experience in and a strong understanding of statistical model development.
  • Demonstrated ability to partner closely with stakeholders, earning trust and prioritizing relationship, and to influence senior leadership.
  • Confident with presenting insights to non-technical audiences, seeking to match the analysis to the business context, and making recommendations on further steps. 
  • Customer focused; highly outcome-oriented and data-driven; experienced in working in high-growth environments.
  • Logical and analytical approach to problem solving, with strong organizational and skills.
  • Previous experience in the betting and gaming industry is a significant plus.

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