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Data Analytics Marketing Jobs (NOW HIRING)

Data Analytics Specialist Location: Burlington, MA Duration: 2-Month Contract Position Overview: We ... The position also supports marketing efforts, including promotional campaign analysis and CRM ...

TITLE: MARKETING DATA/EXPERIMENTATION ANALYTICS (LEVEL 3) LOCATION: MALVERN, PA (HYBRID ROLE) RELOCATION IS FINE DURATION: INITIAL 6-12 MONTHS + OPTIONS TO EXTEND - LONG TERM CONTRACT ROLE ...

... marketing effectiveness • Apply advanced statistical techniques such as regression analysis ... data engineering teams to design and improve scalable data pipelines, data models, and data ...

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... The Manager, Data Analytics plays a critical role within Mattel's DTC Consumer Data & Analytics ...

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Data Analytics Marketing information

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$67.5K

$97.8K

$119.5K

How much do data analytics marketing jobs pay per year?

As of Jul 24, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What does a marketing data analyst make?

A marketing data analyst typically earns between $50,000 and $80,000 annually, depending on experience, location, and industry. They analyze marketing data using tools like Excel, SQL, and data visualization software to inform marketing strategies and improve campaign performance.

Is a data analyst a high paid job?

Data analysts typically earn competitive salaries that vary by industry, experience, and location. Entry-level positions may have moderate pay, while experienced analysts with skills in tools like SQL, Excel, and data visualization can command higher salaries, especially in tech and finance sectors.

What are the key skills and qualifications needed to thrive as a Data Analytics Marketing professional, and why are they important?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

What is Data Analytics Marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What does a data analyst do in marketing?

A data analyst in marketing collects, analyzes, and interprets data related to customer behavior, campaign performance, and market trends to inform marketing strategies. They use tools like Excel, SQL, and data visualization software to identify insights, measure campaign effectiveness, and support decision-making processes.

How do Data Analytics Marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

How can data analytics be used in marketing?

Data analytics in marketing involves analyzing customer data, campaign performance, and market trends to inform decision-making. Marketing professionals use tools like Excel, SQL, and analytics platforms to identify target audiences, optimize campaigns, and measure ROI, enhancing overall marketing effectiveness.
More about Data Analytics Marketing jobs
What cities are hiring for Data Analytics Marketing jobs? Cities with the most Data Analytics Marketing job openings:
What states have the most Data Analytics Marketing jobs? States with the most job openings for Data Analytics Marketing jobs include:
Infographic showing various Data Analytics Marketing job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.
Director, Marketing Analytics & Automation

Director, Marketing Analytics & Automation

Monotype

Woburn, MA

Full-time

Medical, PTO

Posted 26 days ago


Job description

Are you our "TYPE"?

Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Monotype specializes in the design, development, licensing, and management of typefaces and font technologies for the world's biggest global brands and individual creative professionals, offering a wide set of solutions that make it easier for them to do what they do best: design beautiful brand experiences.

Want to learn more about who we are, what we do, and how you can become part of our team of over 1,000 talented employees across the globe? Visit us atwww.monotype.com.

We are seeking a Director,Global Marketing Analytics & Automationto lead the strategy, architecture, and execution of data-driven and AI-enabled marketing capabilities across our global organization.

This leader will transform how marketing performance is measured, optimized, and scaled by building a modern marketing intelligence ecosystem powered by advanced analytics, automation, and artificial intelligence. The role will partner closely with Marketing, Sales, Finance, Data, and Technology leaders to ensure marketing investments drive measurable growth acrossourcustomer segments.

As a senior leader within Marketing, the Director will shape the roadmap for marketing analytics, marketing technology, and AI-driven insights while building a high-performing global team focused on operational excellence, experimentation, and continuous innovation.

What you'll be doing:

  • Lead the global strategy for marketing analytics, marketing intelligence, and AI-enabled insights to improve decision-making, customer engagement, and revenue outcomes. Translate complex data into clear business insights for senior leadership, build predictive models to forecast marketing performance and pipeline impact, and foster a culture of experimentation and data-driven decision making across the marketing organization.

  • Own the global framework for marketing measurement, including attribution modeling, funnel analytics, pipeline contribution, and ROI reporting. Continuously analyze the customer journey to identify growth opportunities, improve conversion performance, and ensure alignment between marketing investments and business outcomes.

  • Define and manage the roadmap for the global marketing technology ecosystem, ensuring scalable, integrated platforms that support advanced analytics, AI capabilities, and efficient campaign execution. Oversee marketing automation programs, lifecycle marketing workflows, and system integrations across CRM, marketing platforms, and data infrastructure to enable seamless data flow and operational efficiency.

  • Partner with data, legal, and technology teams to ensure high standards for data governance, privacy compliance, and responsible AI usage across marketing systems. Establish best practices that protect customer data while enabling scalable, insight-driven marketing.

  • Build and lead a high-performing global team across marketing analytics, automation, and operations. Partner with regional marketing leaders, sales, finance, and data teams to align marketing insights with broader business strategy while driving continuous improvement in marketing effectiveness.

What we're looking for:

  • Bachelor's degree in Marketing, Data Science, Business, or related field; MBA or advanced analytics degree preferred

  • 10-15+ years of experience in marketing analytics, marketing operations, or marketing technology leadership roles

  • Deep knowledge of analytical tools such as Path Factory, Marketo, 6thSense, etc.

  • Proven experience building dashboards and developing CAC frameworks that tie back to ROI.

  • Proven experience leading data-driven marketing transformation within B2B SaaS, technology, or digital platforms

  • Strong background in advanced analytics, predictive modeling, and data visualization

  • Experience implementing AI and machine learning capabilities within marketing environments

  • Deep knowledge of marketing attribution models, digital marketing metrics, and revenue analytics

  • Expertise across modern marketing technology ecosystems including CRM, CDP, and analytics platforms

  • Experience managing complex global marketing technology stacks

  • Strong executive communication skills with the ability to influence senior leadership using data-driven insights

  • Proven ability to lead cross-functional teams and drive organizational change through data and technology

What's in it for you:

  • Hybrid work arrangements and competitive paid time off programs.

  • Comprehensive commercial medical insurance coverage to meet all your healthcare needs.

  • Competitive compensation with corporate bonus program & uncapped commission forquota-carryingSales

  • A creative, innovative, and global working environment in the creative and software technology industry

  • Highly engaged Events Committee to keep work enjoyable.

  • Reward & Recognition Programs (including President's Club for all functions)

  • Professional onboarding program, including robust targeted training for Sales function

  • Development and advancement opportunities (high internal mobility across organization)

  • Retirement planning options to save for your future, and so much more!

Monotype is an Equal OpportunitiesEmployer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

#LI-DNI

The US pay range for this position is $150,000 - $190,000 annual base salary. A corporate bonus will also be offered as part of this role. The final annual base salary offered will be based on location and experience level, and could be less for internal applicants depending upon experience.