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Data Analytics Marketing Jobs (NOW HIRING)

Data Analytics Specialist Location: Burlington, MA Duration: 2-Month Contract Position Overview: We ... The position also supports marketing efforts, including promotional campaign analysis and CRM ...

TITLE: MARKETING DATA/EXPERIMENTATION ANALYTICS (LEVEL 3) LOCATION: MALVERN, PA (HYBRID ROLE) RELOCATION IS FINE DURATION: INITIAL 6-12 MONTHS + OPTIONS TO EXTEND - LONG TERM CONTRACT ROLE ...

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... The Manager, Data Analytics plays a critical role within Mattel's DTC Consumer Data & Analytics ...

The DTC organization brings together product, merchandising, marketing, technology, and analytics ... The Manager, Data Analytics plays a critical role within Mattel's DTC Consumer Data & Analytics ...

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Data Analytics Marketing information

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$67.5K

$97.8K

$119.5K

How much do data analytics marketing jobs pay per year?

As of Aug 14, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a data analytics marketing professional?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

What is data analytics marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What does a data analytics marketing do in marketing?

A data analytics marketing professional analyzes large sets of marketing data to identify trends, measure campaign performance, and inform strategic decisions. They use tools like Excel, SQL, or marketing analytics platforms to optimize marketing efforts and improve ROI.

How do data analytics marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

Can data analytics be used in marketing?

Data analytics is a key component of marketing roles such as Data Analytics Marketing, enabling professionals to analyze customer data, measure campaign performance, and identify market trends. Skills in tools like Excel, SQL, and visualization software are often required to interpret data effectively and support strategic decision-making.
More about Data Analytics Marketing jobs

What cities are hiring for Data Analytics Marketing jobs?

Cities with the most Data Analytics Marketing job openings:

What states have the most Data Analytics Marketing jobs?

States with the most job openings for Data Analytics Marketing jobs include:

Infographic showing various Data Analytics Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Director of Data Analytics | Financial, Marketing, & Product

Wag!

Miami, FL

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago


Job description

About Us

Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation's largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today's pet owners. For more information about our company, visit Wag.co. and wagwalking.com


The Role

We're looking for a curious and detail-oriented Director of Data Analytics to support financial, marketing, and product analytics across Wag! and maxbone. This is a high impact role designed for someone 8 to 12 years into their analytics career who wants to build broad, hands-on fluency across the business - from revenue and reconciliation work with Finance, to campaign and funnel analysis with Marketing, to usage and engagement metrics with Product. You'll turn data into information, information into insight, and insight into recommendations that stakeholders across the company act on. This role is full-time and in-person 5x a week in our downtown Miami office. Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.


How You'll Make an Impact

Financial Analytics

  • Support recurring financial reporting, revenue reconciliations, and budget-vs-actual analysis in partnership with Finance and Accounting
  • Validate and reconcile data across billing, payments, and internal systems to ensure accuracy and consistency
  • Help maintain documentation of data sources, definitions, and methodologies used in financial reporting

Marketing & Product Analytics

  • Analyze marketing campaign performance (acquisition, conversion, channel ROI) and build recurring reporting for the Marketing team
  • Track product usage, engagement, and funnel metrics, partnering with Product to surface trends and opportunities
  • Identify patterns, anomalies, and areas for improvement across marketing and product data

Core Responsibilities

  • Collect, clean, and validate data from multiple internal systems
  • Write and optimize SQL queries for data extraction and reporting
  • Build and maintain dashboards and visualizations for Finance, Marketing, and Product stakeholders
  • Interpret data using statistical techniques and translate findings into clear, actionable recommendations
  • Filter and "clean" data by reviewing reports and performance indicators to catch and correct errors


Minimum Paw-lifications

  • Bachelor's degree in Computer Science, Information Technology, Data Science, Statistics, Mathematics, Business Analytics, Economics, or a related field
  • 8+ years of professional experience in data analysis, reporting, financial analysis, marketing analytics, and/or business intelligence (internships and co-ops count)
  • Deep understanding of Shopify
  • Working proficiency in SQL and advanced proficiency in Excel (pivot tables, lookups, formulas)
  • Foundational understanding of data integrity, reconciliations, and quality control practices
  • Ability to communicate insights clearly to non-technical stakeholders
  • High attention to detail, accuracy, and professionalism
  • Comfortable managing multiple priorities in a fast-paced, ambiguous environment
  • Actively use AI and emerging tools to improve workflows and productivity
  • Strong sense of ownership and eagerness to grow into a more senior analytics or data science role over time
  • Ability to work in-person 5x a week in our downtown Miami office


Purr-furred Paw-lifications

  • Exposure to financial reporting or accounting concepts
  • Familiarity with data visualization tools
  • Experience or coursework in marketing or product analytics
  • Interest in consumer marketplaces, two-sided platforms, or pet/consumer wellness
  • Background in tech and/or premium consumer goods


Benefits & Purrr-ks

  • Competitive Medical, Dental, and Vision Insurance
  • Complimentary parking on-site at our downtown Miami office
  • Catered breakfast and lunch daily
  • Monthly Wellness Stipend, and credits for both Wag! and maxbone
  • Life Insurance and Short- and Long-term Disability with Guardian
  • 401(k) Retirement Plan with Empower and employer match as defined by plan
  • 11 company-paid holidays each year
  • Flexible (no set limit) discretionary paid time off in accordance with the vacation policy outlined in our handbook and subject to your manager's approval
  • Employees are eligible for paid parental leave, up to 8 weeks for non-birthing parents and 14-16 weeks for birthing parents


Wag! Group Co. is an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, lactation, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by federal, state, or local law.


Applicants must be legally authorized to work in the United States at the time of hire. This position is not eligible for current or future employment visa sponsorship.


We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.