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Data Analytics Marketing Jobs (NOW HIRING)

Crateandbarrel

Senior Performance Marketing Data Analyst

$88K - $110K/yr

... analytics and modern marketing strategy, owning the transformation of complex media, customer, and business data into clear, actionable insights that directly influence how we invest, measure, and ...

ZOOM TAN INC

Marketing Analytics Manager

Naples, FL · On-site

$75K - $85K/yr

Marketing Growth Manager Department: Marketing Reports To: Senior Marketing Manager FLSA Status ... The ideal candidate has a passion for data, strong analytical skills, and the ability to ...

Kanak Elite Services Inc

Data Analytics

Malvern, PA · On-site

TITLE: MARKETING DATA/EXPERIMENTATION ANALYTICS (LEVEL 3) LOCATION: MALVERN, PA (HYBRID ROLE) RELOCATION IS FINE DURATION: INITIAL 6-12 MONTHS + OPTIONS TO EXTEND - LONG TERM CONTRACT ROLE ...

Humetis Group

Data Analytics Specialist

Burlington, MA · On-site

Data Analytics Specialist Location: Burlington, MA Duration: 2-Month Contract Position Overview: We ... The position also supports marketing efforts, including promotional campaign analysis and CRM ...

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Data Analytics Marketing information

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$67.5K

$97.8K

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How much do data analytics marketing jobs pay per year?

As of Sep 4, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What is data analytics marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What are the key skills and qualifications needed to thrive as a data analytics marketing professional?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

How do data analytics marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

Can data analytics be used in marketing?

Data analytics is a key component of marketing roles such as Data Analytics Marketing, enabling professionals to analyze customer data, measure campaign performance, and identify market trends. Skills in tools like Excel, SQL, and visualization software are often required to interpret data effectively and inform marketing strategies.

What does a data analytics marketing do in marketing?

A data analytics marketing professional analyzes large sets of marketing data to identify trends, measure campaign performance, and inform strategic decisions. They often use tools like Excel, SQL, or marketing analytics platforms to optimize marketing efforts and improve ROI.
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Data Analytics Marketing jobs near you
Infographic showing various Data Analytics Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Product Marketing Manager, Data & Analytics Platforms

Becton, Dickinson and Company

Durham, NC • On-site

$148K/yr

Full-time

Posted 13 days ago

BD rating

7.3

Company rating: 7.3 out of 10

Based on 143 frontline employees who took The Breakroom Quiz

314th of 496 rated machine equipment manufacturers

Job description

We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
About the role:
This individual will own the global product strategy and lifecycle management for the Data & Analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions.
Key Responsibilities:
  • Lead product management for the data and analytics portfolio, including the Stratus platform, Common Drug Database (CDDB) and future analytics solutions
  • Use customer insights to define data and analytics product roadmaps to drive incremental customer value
  • Serve as Marketing Core Team Lead for data and analytics innovation programs
  • Partner closely with the data and analytics marketing lead for the medication adherence portfolio to harmonize the strategy across product portfolios
  • Define monetization strategy for data and analytics portfolio
  • Effectively partner with product managers and Data & Analytics Core Team to prioritize and execute product roadmap and commercial strategy to ensure achievement of budgets, annual strategy review (ASR) plans, and longer-term sustainable growth in all customer segments
  • Conduct market research and competitive analysis to inform marketing tactics and portfolio roadmap

About you:
This is not a traditional marketing analytics or campaign marketing role, but rather a role focused on platform ownership, commercialization, product strategy, lifecycle management, and portfolio growth. Examples of relevant experience include ownership of SaaS platforms, Data products, analytic platforms, BI products, clinical analytics solutions or healthcare software platforms.
Minimum Requirements:
  • Bachelor's Degree in Marketing, Business, Engineering, Life Sciences, or related field
  • At least 5 years of product management, marketing, business development, innovation, or strategic planning experience
  • Must have experience owning and commercializing a data, analytics, software, SaaS, or digital platform, including responsibility for roadmap, adoption, pricing, and growth
  • Must have pricing strategy experience
  • Ability to influence without authority and effectively work cross-culturally in a fast-paced, high-growth, matrixed environment
  • Analytical and process-oriented with the ability to translate general ideals, concepts, and trends into actionable plans and financial projections
  • Effectively prioritizes and allocates resources to drive most impactful business outcomes. Ability to work on several projects simultaneously.
  • Ability to report onsite in Durham, NC at least 4 days a week
  • Flexibility to accommodate different time zones and travel up to 25% domestically and internally

Preferred Qualifications:
  • MBA
  • Healthcare/Life Science industry experience
  • Experience with technical product management
  • Experience with revenue responsibility

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
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Primary Work Location
USA NC - Durham - Roche Drive
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About BD

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BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. We have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.

Industry

Medical equipment and supplies manufacturing and manufacturing

Company size

10,000+ Employees

Headquarters location

Franklin Lakes, NJ, US

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