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Data Analytics Marketing Jobs (NOW HIRING)

Transunion

Marketing Data Analyst

Chicago, IL · On-site

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

New

TransUnion

Marketing Data Analyst

Chicago, IL · On-site

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

New

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Data Analytics Marketing information

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$67.5K

$97.8K

$119.5K

How much do data analytics marketing jobs pay per year?

As of Jul 24, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What does a marketing data analyst make?

A marketing data analyst typically earns between $50,000 and $80,000 annually, depending on experience, location, and industry. They analyze marketing data using tools like Excel, SQL, and data visualization software to inform marketing strategies and improve campaign performance.

Is a data analyst a high paid job?

Data analysts typically earn competitive salaries that vary by industry, experience, and location. Entry-level positions may have moderate pay, while experienced analysts with skills in tools like SQL, Excel, and data visualization can command higher salaries, especially in tech and finance sectors.

What are the key skills and qualifications needed to thrive as a Data Analytics Marketing professional, and why are they important?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

What is Data Analytics Marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What does a data analyst do in marketing?

A data analyst in marketing collects, analyzes, and interprets data related to customer behavior, campaign performance, and market trends to inform marketing strategies. They use tools like Excel, SQL, and data visualization software to identify insights, measure campaign effectiveness, and support decision-making processes.

How do Data Analytics Marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

How can data analytics be used in marketing?

Data analytics in marketing involves analyzing customer data, campaign performance, and market trends to inform decision-making. Marketing professionals use tools like Excel, SQL, and analytics platforms to identify target audiences, optimize campaigns, and measure ROI, enhancing overall marketing effectiveness.
More about Data Analytics Marketing jobs
What cities are hiring for Data Analytics Marketing jobs? Cities with the most Data Analytics Marketing job openings:
What states have the most Data Analytics Marketing jobs? States with the most job openings for Data Analytics Marketing jobs include:
What job categories do people searching Data Analytics Marketing jobs look for? The top searched job categories for Data Analytics Marketing jobs are:
Data Analytics Marketing jobs near you
Infographic showing various Data Analytics Marketing job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 80% Physical, 6% Hybrid, and 14% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Analytics, Technology and Marketing Manager

Susquehanna Chrysler Dodge Jeep Ram

Wrightsville, PA • On-site, Remote

$60K - $80K/yr

Full-time

Medical, Retirement, PTO

Posted 7 days ago

Job description

Susquehanna Automotive - Your Hometown Chrysler Dodge Jeep Ram and Ford Dealer Group

We are creating a new hands-on role to help us better utilize our data and technology, strengthen our digital marketing efforts, and improve efficiency across the dealership group. This position combines data analysis, technology oversight, and marketing management, to drive better results while helping control marketing costs.


Key Responsibilities:

  • Manage and execute day-to-day digital marketing efforts including email campaigns, social media advertising, paid search, and content strategies.
  • Analyze data from Service records, sales history, CRM, recall lists, manufacturer sources, State Inspection records, Hunter Alignment Machine data, phone systems, and other platforms to identify opportunities.
  • Build reports and dashboards that provide actionable insights to department managers and leadership.
  • Work closely with Sales, Service, and Parts teams to support targeted marketing campaigns and customer retention programs.
  • Oversee our team member responsible for vehicle photography, video creation, and social media posting.
  • Manage digital advertising budgets and channels with a focus on improving ROI and reducing unnecessary third-party vendor spend.
  • Begin exploring and implementing artificial intelligence tools that the marketplace and automotive industry are rapidly developing - including AI-powered content creation, customer targeting, chatbots, predictive analytics, and automation solutions.
  • Support and coordinate customer retention initiatives through data-driven service reminders and loyalty communications.
  • Track campaign performance and regularly present results with clear recommendations for improvement.


What We're Looking For:

  • 3-7 years of experience in analytics, digital marketing, or a related field (automotive or dealership experience is a plus)
  • Strong hands-on skills in campaign management, data analysis, and reporting
  • Experience guiding or overseeing creative work (photography, social media, content)
  • Familiarity with CRM systems, Google Analytics, marketing automation tools, and Microsoft Excel/Google Sheets
  • Interest in emerging AI tools and a willingness to learn and test new technologies
  • Collaborative team player with strong organizational and communication skills
  • Bachelor's degree in Analytics, Marketing, Business, or related field is preferred but not required with equivalent experience


Compensation & Benefits:

  • Competitive base salary of $60,000 - $80,000 per year, based on experience
  • Full benefits package including health insurance, 401(k), paid time off, and more
  • Modern facility with the opportunity to make a real impact


This is an excellent role for a motivated marketer who enjoys blending creative campaign work with data-driven strategies and emerging technologies like AI. If you're organized, analytical, and excited about digital marketing and innovation, we'd love to hear from you!

Apply