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Data Analytics Marketing Jobs (NOW HIRING)

Transunion

Marketing Data Analyst

Chicago, IL

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

TransUnion

Marketing Data Analyst

Chicago, IL · On-site

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

Transunion

Marketing Data Analyst

Chicago, IL

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

TransUnion

Marketing Data Analyst

Chicago, IL · On-site

Familiarity with marketing measurement, attribution, analytics, or digital advertising ecosystems and the role of data in driving marketing decisions. Required Technical Skills * SQL proficiency with ...

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Data Analytics Marketing information

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$67.5K

$97.8K

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How much do data analytics marketing jobs pay per year?

As of Aug 14, 2026, the average yearly pay for data analytics marketing in the United States is $97,833.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,500.00 and $107,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a data analytics marketing professional?

To thrive as a Data Analytics Marketing professional, a strong background in data analysis, marketing principles, and a relevant degree in marketing, statistics, or business is essential. Familiarity with analytics tools such as Google Analytics, Tableau, SQL, and digital marketing platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Analytical thinking, creativity, and effective communication are important soft skills for translating data insights into actionable marketing strategies. These skills and qualities are crucial for optimizing campaigns, measuring ROI, and driving data-driven decision-making in competitive marketing environments.

What is the difference between Data Analytics Marketing vs Data Analyst?

AspectData Analytics MarketingData Analyst
Primary FocusUsing data to optimize marketing strategies and campaignsAnalyzing data across various business functions to support decision-making
Skills & CertificationsMarketing analytics tools, digital marketing certifications, data analysisStatistical analysis, SQL, Excel, data visualization
Work EnvironmentMarketing teams, digital agencies, advertising departmentsBusiness intelligence teams, data departments, various industries
Industry UsageMarketing and advertising sectorsMultiple industries including finance, healthcare, tech

While both roles involve data analysis, Data Analytics Marketing specifically focuses on leveraging data to improve marketing efforts, whereas Data Analysts support broader business decisions across various departments.

What is data analytics marketing?

Data Analytics Marketing is the practice of using data analysis techniques to evaluate marketing strategies, campaigns, and customer behaviors. Professionals in this field collect and interpret data from various sources to inform marketing decisions, optimize campaigns, and improve ROI. By leveraging tools like Google Analytics, CRM systems, and machine learning, data analytics marketers can identify trends, segment audiences, and measure the effectiveness of different marketing activities. This approach helps businesses to make data-driven decisions and tailor their strategies for better outcomes.

What does a data analytics marketing do in marketing?

A data analytics marketing professional analyzes large sets of marketing data to identify trends, measure campaign performance, and inform strategic decisions. They use tools like Excel, SQL, or marketing analytics platforms to optimize marketing efforts and improve ROI.

How do data analytics marketing professionals typically collaborate with other departments to drive campaign success?

Data Analytics Marketing professionals work closely with teams such as product management, sales, creative, and IT to ensure that marketing strategies are data-driven and effective. They often translate complex data insights into actionable recommendations, enabling creative teams to design targeted campaigns and sales teams to focus on high-potential leads. Regular meetings, shared dashboards, and collaborative planning sessions are common methods of cross-departmental teamwork. This collaborative environment helps ensure that marketing initiatives are aligned with overall business goals and customer needs.

Can data analytics be used in marketing?

Data analytics is a key component of marketing roles such as Data Analytics Marketing, enabling professionals to analyze customer data, measure campaign performance, and identify market trends. Skills in tools like Excel, SQL, and visualization software are often required to interpret data effectively and support strategic decision-making.
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What states have the most Data Analytics Marketing jobs?

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Data Analytics Marketing jobs near you
Infographic showing various Data Analytics Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 11% Part Time, and 4% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $97,833 per year, or $47 per hour.

Marketing Data & Analytics Specialist

First Mid

Champaign, IL • On-site

Full-time

Re-posted 8 days ago

First Mid Bank & Trust rating

8.5

Company rating: 8.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

33rd of 171 rated banks

Job description

Job Summary:
First Mid is a financial services company seeking a Marketing Data & Analytics Specialist. This role is crucial for driving data-informed decision-making and providing actionable insights to support strategic marketing goals through data management, reporting, and analysis.
Responsibilities:
• Lead analytics strategy for major segments or enterprise initiatives
• Own reporting and analysis for assigned segments or campaigns
• Build dashboards, performance summaries, and KPI tracking
• Develop KPI frameworks, measurement plans, and insight models
• Translate data into insights and recommendations
• Improve reporting processes and data visualization
• Partner with CRM, Strategy, and business lines to support planning and improve data maturity
• Positions data (knowledge of our customers, products, employees, vendors, and the market at large) as a driver of messaging, budgetary spending, and tactics
• Ensure data quality and governance across assigned domains
• Lead analytics strategy for major segments or enterprise initiatives
• Serves as quality assurance guide for reporting functions within the department
• Champions data integrity and literacy required for customer-centric efforts.
• Works with marketing leadership to define standards and parameters of business rules for accuracy, cross-functional alignment, and structural integrity of data, including the creation of process documentation, templates, and systems required for effective data management
Qualifications:
Required:
• Bachelor’s or advanced degree in marketing, data administration, information systems or equivalent experience.
• Minimum of 5+ years’ experience in Analytics, Business Intelligence, or Marketing Insights roles.
• Advanced data analytics, strategic insight development, data storytelling, KPI design and development, enterprise influence, segmentation, and cross‑functional collaboration.
• Has a working understanding of marketing functions and, in particular, the role that data and technology play in powering those functions.
• Experience with a CRM system, preferable Microsoft Dynamics, and tools comprising the marketing stack.
• Experience creating and delivering marketing metrics related to reports, including ROI.
• Experience in market trends and consumer behavior research.
• Strong analytical, critical thinking and problem-solving skills.
• High attention to detail and ability to meet deadlines.
Preferred:
• Financial services or regulated industry experience preferred.
Company:
First Mid Bancshares, Inc. is a community-focused organization headquartered in Mattoon, Illinois. Founded in 1865, the company is headquartered in Mattoon, USA, with a team of 501-1000 employees. The company is currently Late Stage.

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