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Market Development Manager Jobs in Alberta (NOW HIRING)

Wood Plc

Business Development Manager

Calgary, AB

Responsible for identifying emerging market trends and Client-specific opportunities related to ... development, and managing Client relationships * Use commercial and contractual acumen to identify ...

Clio

Software Development Manager

Calgary, AB · Hybrid

CA$180K - CA$270K/yr

For Development Managers this means supporting and growing your people, strong execution as a team ... Demonstrated ability to hire the best and brightest engineers in a fast-paced job market-and to ...

International SOS

Understand client needs, market trends, and competitive dynamics. * Develop relationships with ... Use Salesforce as the primary tool for managing sales activities and customer relationships.

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All JobsMarket Development JobsMarket Development Manager JobsMarket Development Manager Jobs in Alberta

Market Development Manager information

See Alberta salary details

$33.5K

$69.9K

$127K

How much do market development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for market development manager in Alberta is $69,880.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,500.00 and $92,500.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
More about Market Development Manager jobs
What job categories do people searching Market Development Manager jobs in Alberta look for? The top searched job categories for Market Development Manager jobs in Alberta are:
What cities in Alberta are hiring for Market Development Manager jobs? Cities in Alberta with the most Market Development Manager job openings:
What are popular job titles related to Market Development Manager jobs in AB? For Market Development Manager jobs in AB, the most frequently searched job titles are:
Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Alberta as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 17% Part Time, and 3% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $69,880 per year, or $33.6 per hour.

Business Development Manager

Willowglen Systems

Edmonton, AB • On-site

Full-time

Posted 17 days ago

Job description

Our Company
Willowglen Systems is a leading industrial automation company that provides innovative solutions for various industries, including rail, oil and gas, and energy. Our teams specialize in designing, integrating, and commissioning complex operational technologies including control systems, communications networks, and safety-critical infrastructure.
Position Summary:
This role represents a unique opportunity to help shape the future of transportation technology by connecting customers with innovative automation, SCADA, and digital solutions that improve the safety, efficiency, and reliability of critical rail infrastructure.
A highly motivated and results-oriented Business Development Manager (BDM) responsible to accelerate growth within the North American passenger rail and transit market. This is a hunter-focused, individual contributor role responsible for identifying, developing, and securing new business opportunities that align with Willowglen’s transportation strategy. The successful candidate will possess a strong understanding of the passenger rail ecosystem, including transit authorities, OEMs, EPC firms, consultants, and key industry stakeholders. They will combine strategic business development expertise with a solid understanding of operational technology (OT), SCADA, automation systems, data collection, and Industrial IoT (IIoT) solutions.
The ideal candidate is a proven relationship builder, skilled communicator, and relentless opportunity creator who can independently drive pursuits while coordinating cross-functional teams to secure complex, multi-million-dollar projects.
Key Responsibilities
Strategic Business Development
  • Grow and advance Willowglen’s transportation sales pipeline through proactive identification and qualification of greenfield and brownfield opportunities.
  • Develop and execute strategic account plans focused on key transit agencies, rail operators, OEMs, EPCs, and consulting organizations.
  • Drive early customer engagement and influence project requirements through a consultative, value-based selling approach.
  • Position Willowglen as a trusted partner by articulating our differentiated capabilities, proven experience, and long-term value proposition.
Market Development & Industry Intelligence
  • Develop and maintain a deep understanding of customer priorities, industry trends, funding initiatives, procurement strategies, and competitive dynamics.
  • Gather and share actionable market intelligence related to:
  • Transit authorities and rail operators
  • OEM and EPC relationships
  • Upcoming projects and capital programs
  • Competitive positioning
  • Emerging technologies and industry trends
  • Identify strategic partnership opportunities that strengthen Willowglen's position within the transportation sector.
Relationship Management
  • Establish and maintain executive-level, commercial, and technical relationships with:
  • Transit authorities
  • Passenger rail operators
  • Original Equipment Manufacturers (OEMs)
  • Engineering, Procurement & Construction (EPC) firms
  • Consultants and industry influencers
  • Serve as a trusted advisor throughout the customer engagement lifecycle.
  • Capture and communicate the Voice of the Customer (VOC) to internal stakeholders.
Technical & Commercial Leadership
  • Advocate for Willowglen solutions and influence specifications related to SCADA, automation, data collection, communications, and operational technology systems.
  • Collaborate closely with Engineering, Project Delivery, Product Management, and Executive Leadership teams to develop winning pursuit strategies.
  • Lead customer presentations, workshops, and industry speaking engagements with both technical and executive audiences.
  • Support proposal development, commercial negotiations, and contract closeout activities.
Corporate Leadership & Culture
  • Embody Willowglen's values of being Respectful, Agile, and Innovative in all internal and external interactions.
  • Contribute to a culture of collaboration, accountability, continuous learning, and customer success.
  • Act as a market ambassador for Willowglen at industry events, conferences, and trade shows.

Key Qualifications & Experience:
  • Bachelor’s degree in engineering, Computer Science, Business, or a related field.
  • Minimum 5 years of business development, sales, or account management experience within the passenger rail, transit, or transportation sector.
  • Demonstrated success identifying, developing, and closing new business opportunities.
  • Established network of industry contacts within North American passenger rail and transit markets.
  • Strong understanding of complex infrastructure projects and public-sector procurement processes.
  • Excellent written, verbal, and presentation communication skills.
  • Proven ability to influence stakeholders at multiple organizational levels.
  • Exceptional organizational, planning, and opportunity management capabilities.
  • Traveling required for this role: 50%
Nice to have:
  • Knowledge of SCADA, automation systems, operational technology (OT), communications networks, data acquisition, and Industrial IoT solutions.
  • Experience working with transit authorities, rail operators, OEMs, EPCs, and systems integrators.
  • Familiarity with large-scale transportation infrastructure programs and digital transformation initiatives.

Why Join Us?
Are you up for the challenge? Join Our Team
https://www.youtube.com/watch?v=_JWHLsToaxE
Our Mission
Willowglen’s mission is to be a global leader in delivering visionary, customer-driven industrial automation solutions.
Our Values
Respectful - We take the time to listen and understand each other, and this fosters feelings of mutual trust, safety, camaraderie, and well-being.
Agile - We are a customer-centric, responsive, and collaborative organization. We are quick to learn, adapt and respond to changing circumstances.
Innovative - We value and support innovation thereby allowing people to be innovative. We are always striving to deliver superior solutions.
Willowglen Systems Inc. is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. We thank all the applicants for their interest in this position; however, only those selected for an interview will be contacted by our recruitment team. If you require accommodation, please reach out to our hiring team and we will work with you to find reasonable solutions
 

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