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Digital Strategy Jobs (NOW HIRING)

M&T Bank

Senior Digital Strategy Manager

Buffalo, NY · On-site

$123K - $206K/yr

Provides short- and long-term digital strategic direction aligned to business goals, including all associated aspects of business transformation as well as the management of small, large, and complex ...

Newviews Productions Llc

Digital Strategist

Richmond, VA · On-site +1

$81K - $93K/yr

Serve as the primary digital strategy lead across multiple client accounts, owning the strategic vision and roadmap for each * Develop comprehensive digital strategies spanning paid media, social ...

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How much do digital strategy jobs pay per year?

As of Jun 5, 2026, the average yearly pay for digital strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a Digital Strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication and analytical skills are essential for success in this role.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

More about Digital Strategy jobs
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Digital Strategy jobs near you

Senior Marketing Manager, Digital Strategy

SMITH & NEPHEW SNATS INC

Fort Worth, TX • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 9 days ago

Job description

Life. Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.
Are you ready to shape how digital drives growth in a global orthopedic business? As our Digital Strategy Senior Manager, Orthopedics, you will lead the vision and execution of integrated digital programs that connect strategy to measurable impact. Based in Memphis TN or Fort Worth TX, this role offers the opportunity to influence brand visibility, customer engagement, and product adoption at scale while partnering with teams across marketing, medical education, and the wider organization.
What will you be doing?
  • Leading the integrated digital strategy for the Orthopedics business to drive brand visibility, product adoption, and customer engagement
  • Planning and executing omnichannel digital marketing campaigns across paid media, websites, CRM pathways, and professional platforms
  • Designing and optimizing end to end customer journeys and digital product roadmaps aligned to business priorities
  • Owning performance measurement and analytics to optimize ROI, engagement, and business outcomes through test and learn experimentation
  • Building commercial models and financial cases to support investment in digital solutions and innovation
What will you need to be successful?
  • 5 or more years of experience in digital marketing or digital strategy roles
  • At least 3 years of experience within medical devices or healthcare technology, with orthopedics strongly preferred
  • 3+ years social media management required
  • Proven expertise in omnichannel campaign planning, audience journey design, and digital channel leadership
  • Hands on experience with marketing automation, CRM integration, analytics, and data driven decision making
  • Strong communication skills and the ability to partner effectively across global and regional teams
  • Bachelor's degree required, with an MBA or advanced degree preferred
You. Unlimited.
We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.
Inclusion and Belonging- Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/).
Your Future: 401k Matching Program, 401k Plus Program, Discounted Stock Purchase Plan, Tuition Reimbursement
Work/Life Balance: Flexible Personal Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
Your Wellbeing: Medical, Dental, Vision, Health Savings Account Employer Contribution of $500 plus annually, Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
Flexibility: Hybrid Work Model For most professional roles
Training: Hands On, Team Customized, Mentorship
Extra Perks: Discounts on fitness clubs, travel and more!

Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.

Stay connected by joining our Talent Community.

We're more than just a company - we're a community! Follow us on LinkedIn to see how we support and empower our employees and patients every day.

Check us out on Glassdoor for a glimpse behind the scenes and a sneak peek into You. Unlimited., life, culture, and benefits at S+N.

Explore our website and learn more about our mission, our team, and the opportunities we offer.

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