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Digital Strategy Jobs (NOW HIRING)

CBRE

Digital Product & Strategy Lead

New York, NY · On-site

$225K/yr

About the Role: The Digital Product & Strategy Lead is a Director level role within CBRE's BOE Digital & Technology function, responsible for driving and evolving the BOE digital strategy ...

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How much do digital strategy jobs pay per year?

As of Aug 7, 2026, the average yearly pay for digital strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success typically requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics tools.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
More about Digital Strategy jobs
What cities are hiring for Digital Strategy jobs? Cities with the most Digital Strategy job openings:
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What states have the most Digital Strategy jobs? States with the most job openings for Digital Strategy jobs include:
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Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in the United States as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Digital Product & Strategy Lead

CBRE

New York, NY • On-site

$225K/yr

Full-time

Re-posted 20 days ago

CBRE rating

8.1

Company rating: 8.1 out of 10

Based on 348 frontline employees who took The Breakroom Quiz

104th of 482 rated business services

Job description

About the Role:
The Digital Product & Strategy Lead is a Director level role within CBRE's BOE Digital & Technology function, responsible for driving and evolving the BOE digital strategy encompassing products, AI, and data. This is a critical enablement role that sits at the intersection of business strategy and digital execution, translating complex business priorities into coherent, outcome-oriented digital roadmaps.
Working closely with the Head of BOE Digital Strategy, the CTDO, the Head of BOE Transformation & Portfolio, and senior business stakeholders, the role serves as the connection between strategic intent and delivery - ensuring the organization's digital agenda is clearly articulated, continuously refined, and effectively governed.
This is an ongoing, iterative strategy function - not a one-time exercise. The individual in this role will be expected to continuously sense, adapt, and improve the digital strategy in close partnership with business and technology leadership.
What You'll Do:
Business-Aligned Digital Strategy
  • Support the development and ongoing refinement of a business-aligned digital strategy for BOE D&T, encompassing product, AI, and data capabilities.
  • Translate strategic priorities into capability bets with clear linkage to BOE business outcomes and value creation.
  • Establish and maintain shared agreement on success measures, including outcomes, OKRs, and value metrics across the organization.
  • Partner closely with business stakeholders to ensure digital strategy reflects real business needs and adapts to evolving priorities.
  • Develop and maintain a prioritized, outcome-led 24-month strategic roadmap, sequencing initiatives by business impact and delivery readiness.
  • Translate strategic initiatives into product-level intents, ensuring they are ready for formal intake into the product and delivery pipeline.
  • Continuously review and evolve the roadmap in response to changing business conditions, organizational capability shifts, and delivery learnings.
  • Maintain clearly structured governance and decision forums to support effective strategy execution and accountability.
  • Actively support CBRE BOE D&T's broader digital transformation agenda across five strategic pillars: Digital Strategy, Operating Framework, Product Management Model, Org & Talent Refresh, and Employee Engagement.
  • Work with cross-functional POD teams and business partners to ensure strong alignment between strategy, execution, and go-to-market approaches.
  • Engage broadly with business stakeholders across the BOE organization to gather input, validate strategic assumptions, and build alignment.
  • Communicate strategy, roadmap progress, and governance outcomes clearly and concisely to executive and operational audiences.

What you'll need:
  • Bachelor's Degree preferred with 10-15 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
  • Multi-dimensional, conceptual, and innovative thinking to develop new solutions.
  • Ability to identify and solve the most complex problems.
  • In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
  • Expert organizational skills with an unrivaled inquisitive mindset.
  • Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the position is $195,000 annually and the maximum salary for the position is $225,000 annually. The compensation that is offered to a successful candidate will depend on the candidate's skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program.
The application window is anticipated to close on June 22, 2026 and may be extended as needed. Or to express interest in similar roles, visit CBRE.com/careers.
Equal Employment Opportunity: CBRE has a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.
Candidate Accommodations: CBRE values the differences of all current and prospective employees and recognizes how every employee contributes to our company's success. CBRE provides reasonable accommodations in job application procedures for individuals with disabilities. If you require assistance due to a disability in the application or recruitment process, please submit a request via email at recruitingaccommodations@cbre.com or via telephone at +1 866 225 3099 (U.S.) and +1 866 388 4346 (Canada).
CBRE GWS
CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.
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About CBRE

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The real estate industry is undergoing significant and exciting change, increasingly driven by data and technology. At CBRE, the world's premier commercial real estate services company, we empower teams to take ownership over that technology and shape it, offering both nimble, research-driven product design and the resources of a Fortune 500 business. We approach culture with intention, valuing camaraderie, collaboration, inclusivity and a healthy work/life balance. The user experience team is passionate about the quality, usability, and simplicity of the experiences we create. Individuals in these roles gather these key user insights, and then use them to inspire and inform product strategy and design solutions. We partner closely with each other, engineering, and product management to create innovative, usable, great-looking products.

Industry

Real estate

Company size

10,000+ Employees

Headquarters location

Dallas, TX, US

Year founded

1906

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