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Digital Strategy Jobs in California (NOW HIRING)

Prime Healthcare

Digital Strategy Manager

Ontario, CA · On-site

$71K - $99K/yr

The Digital Strategy Manager will serve as the subject matter expert for digital marketing campaigns and social media across the organization, including support and guidance for Prime's hospitals ...

Horizon Media

Supervisor, Digital

Los Angeles, CA · Hybrid

$85K - $100K/yr

Job Summary The Digital Strategy Supervisor is a centralfacetwithin the Digital Strategy team. Working under the guidance of the VP of Digital Strategy, the Digital Strategy Supervisor constructs the ...

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Digital Strategy information

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$65.1K

$110.3K

$165.8K

How much do digital strategy jobs pay per year?

As of Aug 30, 2026, the average yearly pay for digital strategy in California is $110,265.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success often requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics software.

What does a digital strategy do?

A digital strategy professional develops plans to use digital channels, such as websites, social media, and online advertising, to achieve business goals. They analyze data, select appropriate tools, and coordinate campaigns to improve online presence and engagement. Strong analytical skills and familiarity with digital marketing tools are essential for this role.

What are the most commonly searched types of Digital Strategy jobs in California?

The most popular types of Digital Strategy jobs in California are:

What are popular job titles related to Digital Strategy jobs in California?

For Digital Strategy jobs in California, the most frequently searched job titles are:

What job categories do people searching Digital Strategy jobs in California look for?

The top searched job categories for Digital Strategy jobs in California are:

What cities in California are hiring for Digital Strategy jobs?

Cities in California with the most Digital Strategy job openings:

Digital Strategy jobs near you
Infographic showing various Digital Strategy job openings in California as of August 2026, with employment types broken down into 82% Full Time, 14% Part Time, and 4% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $110,265 per year, or $53 per hour.

Director Digital Strategy

Burbank, CA • On-site

Sphere Entertainment Group, LLC
See more jobs at Sphere Entertainment Group, LLCexternal

Full-time

Re-posted 14 days ago

Job description

Who are we hiring?

The Director of Digital Strategy & Experience is responsible for defining and driving the company's digital strategy across content, experience, performance, analytics, and lifecycle marketing. This role owns the endtoend digital customer journey across all digital touchpoints and ensures digital channels support business objectives through strong content, discoverability, performance, and website health. The role leads a multidisciplinary team and works closely with product, engineering, creative, and marketing stakeholders to deliver best-in-class digital experiences that drive engagement, conversion, and retention.

What will you do?

Digital Strategy & Optimization

  • Own Sphere's endtoend digital strategy, including content, discoverability, performance, and analytics, ensuring alignment with brand, marketing, and business goals
  • Collaborate with product and engineering teams to develop and optimize company websites and digital platforms, ensuring best-in-class user experience, accessibility, and conversion
  • Drive end-to-end customer journey mapping and optimization across acquisition, engagement, conversion, and retention
  • Oversee the digital content ecosystem including web, email, landing pages, and owned media channels
  • Ensure robust digital tracking and attribution across all digital touchpoints using GA4, Looker, and similar martech tools.
  • Establish frameworks for personalization, dynamic content delivery, and audience segmentation across digital touchpoints
  • Own the experimentation program, designing and executing A/B and multivariate testing across digital channels to continuously improve performance, UX, and conversion
  • Partner with product and engineering teams to inform roadmap priorities, define requirements, and ensure seamless delivery of digital experiences
  • Lead the strategy and governance of the headless/composable CMS architecture, ensuring content operations are scalable, modular, and efficient across platforms and channels
  • Define, monitor, and manage digital KPIs and measurement frameworks; leverage analytics and insights to inform strategy, optimize performance, and communicate results to stakeholders
  • Identify and evaluate emerging technologies, tools, and platforms to enhance digital capabilities and maintain competitive advantage

Organic Discovery & Content

  • Lead content strategy across owned digital channels, ensuring messaging consistency, brand alignment, and audience relevance.
  • Collaborate with creative, editorial, and marketing teams to produce high-quality, optimized content across formats
  • Develop processes (and tools) for regular content audits and updates, addressing issues and opportunities for improvement in real time.
  • Develop and execute a comprehensive SEO, GEO, and organic content strategy to drive discoverability, traffic, and engagement; leverage AI-driven search, semantic content strategies, and structured data to improve visibility across evolving search ecosystems (traditional search, voice, AI overviews, LLMs)
  • Oversee technical SEO (on-page optimization, content architecture, link-building strategies, site architecture improvements, schema markup, page speed optimization, server-side rendering); identify and advocate for technical SEO improvements to enhance site crawlability and performance.
  • Monitor and analyze organic performance metrics, competitive landscape, and algorithm updates to proactively adapt strategies

Lifecycle & CRM Marketing

  • Own the strategy and execution of lifecycle marketing programs across email, push, SMS, MMS, and other direct channels
  • Develop segmentation, personalization, and automation strategies to nurture audiences through the customer lifecycle
  • Optimize customer retention and reactivation strategies through data-driven insights and experimentation
  • Ensure CRM and marketing automation platforms are leveraged effectively to drive engagement and revenue

People Leadership and CrossFunctional Collaboration

  • Lead and mentor a team of digital marketing professionals with clear expectations, performance standards, and accountability
  • Foster a culture of collaboration, experimentation, continuous learning, and data-informed decision-making
  • Serve as a strategic partner to marketing, creative, product, engineering, and analytics teams
  • Present strategic recommendations, performance insights, and digital roadmaps to senior leadership
  • Manage relationships with external agencies, vendors, and technology partners
  • Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.  

What do you need to succeed?

  • Extensive digital marketing and web experience with demonstrated effectiveness in driving engagement, conversion, and retention across multi-channel (email, SMS/MMS, paid, and owned) ecosystems.
  • 5+ years leading cross-functional digital teams, including SEO/GEO, UI/UX, analytics, content, and lifecycle/CRM marketing with proven track record owning end-to-end digital ecosystems (website, content, performance, lifecycle channels)
  • Deep expertise with headless/composable CMS platforms (e.g., Hygraph, Optimizely, or equivalent), including content modeling, API-driven delivery, and multi-channel publishing
  • Proven track record designing and scaling experimentation programs (A/B and multivariate testing), with hands-on experience using tools such as Optimizely
  • Deep understanding of SEO (technical, on-page, content), GEO, organic search trends, and evolving search ecosystems (AI overviews, zero-click, voice search)
  • Experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud, Attentive, HubSpot, Marketo, or equivalent)
  • Expertise in digital analytics platforms (Google Analytics 4, Adobe Analytics) and data visualization tools (Tableau, Looker, or equivalent)
  • Demonstrated ability to develop and execute customer journey strategies across acquisition, engagement, conversion, and retention
  • Experience managing relationships with external agencies, technology vendors, and platform partners
  • Strong understanding of web performance optimization, accessibility standards (WCAG), and UX best practices
  • Experience in entertainment, hospitality, or live events, with familiarity with ticketing ecosystems and event-based customer journeys
  • Demonstrated leadership ability with a record of mentoring and developing high-performing teams.
  • Exceptional communication and project management skills, with the ability to manage complex initiatives, influence cross-functional partners, and deliver results in a fast-paced, collaborative environment.
  • Financial and strategic acumen, including experience managing marketing budgets and tracking ROI.

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