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Digital Strategy Jobs in California (NOW HIRING)

Supervisor, Digital

Los Angeles, CA · On-site

$85K - $100K/yr

Job Summary The Digital Strategy Supervisor is a central facet within the Digital Strategy team. Working under the guidance of the VP of Digital Strategy, the Digital Strategy Supervisor constructs ...

Digital retail (primarily Walmart.com and Target.com) is one of our biggest growth opportunities at ... Price/pack and promotional strategy execution across both channels, coordinated with Amazon and ...

Showing results 21-40

Digital Strategy information

See California salary details

$65.1K

$110.3K

$165.8K

How much do digital strategy jobs pay per year?

As of Aug 9, 2026, the average yearly pay for digital strategy in California is $110,265.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,400.00 and $134,200.00 per year, depending on experience, location, and employer.

What is the difference between Digital Strategy vs Digital Marketing?

AspectDigital StrategyDigital Marketing
FocusOverall digital planning and business alignmentPromotional campaigns and audience engagement
SkillsStrategic thinking, data analysis, cross-channel planningContent creation, advertising, social media management
CredentialsOften requires marketing or business degrees, certifications like PMP or digital strategy coursesMarketing certifications like Google Ads, HubSpot, or social media certifications
Work EnvironmentCorporate, consulting, or agency settings focusing on business growthMarketing teams, advertising agencies, or in-house marketing departments

Digital Strategy involves creating comprehensive plans to align digital initiatives with business goals, focusing on long-term growth. Digital Marketing concentrates on executing campaigns to promote products or services and engage audiences. While they overlap, Digital Strategy is broader and more strategic, whereas Digital Marketing is more tactical and campaign-focused.

What is digital strategy?

Digital strategy refers to a comprehensive plan that organizations use to leverage digital technologies and channels to achieve business goals. It involves analyzing digital trends, understanding customer behavior, and utilizing tools like websites, social media, and data analytics to improve brand presence, customer engagement, and revenue. A strong digital strategy aligns technology initiatives with overall business objectives, ensuring that digital investments deliver measurable value. Professionals in this field often work on optimizing online experiences, driving digital transformation, and keeping the organization competitive in a rapidly changing digital landscape.

What does a digital strategist do?

A digital strategist develops and implements online marketing plans to improve a company's digital presence. They analyze data, identify target audiences, and use tools like SEO, social media, and analytics platforms to achieve marketing goals. Strong communication skills and knowledge of digital tools are essential for this role.

What are the key skills and qualifications needed to thrive as a digital strategist, and why are they important?

To thrive as a Digital Strategist, you need expertise in digital marketing concepts, data analysis, and strategic planning, often supported by a degree in marketing, communications, or a related field. Familiarity with analytics platforms (like Google Analytics), content management systems, SEO tools, and sometimes certifications such as Google Ads or HubSpot are typically required. Strong communication, creativity, and adaptability help you collaborate across teams and respond to evolving digital trends. These skills are crucial for driving effective digital campaigns, optimizing online presence, and ensuring business growth in a competitive digital landscape.

Is a digital strategist a good career?

A digital strategist is a professional who develops and implements online marketing plans using data analysis, SEO, social media, and digital tools. The role offers opportunities for growth in a rapidly evolving field, with demand driven by businesses increasing their digital presence. Success typically requires strong analytical skills, creativity, and familiarity with marketing platforms and analytics tools.

How does a digital strategy professional typically collaborate with other departments within an organization?

Digital Strategy professionals frequently work cross-functionally, partnering with marketing, IT, product, and sales teams to ensure digital initiatives align with overall business goals. They often facilitate workshops, lead strategy sessions, and act as a bridge between technical and non-technical stakeholders. This role requires strong communication skills to translate complex digital concepts and ensure all departments are working towards cohesive objectives. Regular collaboration helps identify opportunities, streamline workflows, and maximize the impact of digital campaigns.
What are the most commonly searched types of Digital Strategy jobs in California? The most popular types of Digital Strategy jobs in California are:
What are popular job titles related to Digital Strategy jobs in California? For Digital Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Digital Strategy jobs in California look for? The top searched job categories for Digital Strategy jobs in California are:
What cities in California are hiring for Digital Strategy jobs? Cities in California with the most Digital Strategy job openings:
Infographic showing various Digital Strategy job openings in California as of August 2026, with employment types broken down into 82% Full Time, 13% Part Time, and 5% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $110,265 per year, or $53 per hour.

Manager, Digital Strategy & Strategic Initiatives (Mattel Digital Studios

Mattel

El Segundo, CA • On-site

Full-time

Posted 28 days ago


Mattel rating

8.4

Company rating: 8.4 out of 10

Based on 27 frontline employees who took The Breakroom Quiz


Job description

Company Description
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Team:
Mattel Digital Studios (MDS) is a cross-functional division that leverages digital innovation to amplify Mattel's iconic brands, expanding into digital gaming, interactive experiences, and emerging technologies. The MDS Strategy team functions as the central hub for strategy and insights across MDS ensuring the organization operates as "One Team" remains proactive, data-driven, and aligned with corporate priorities. We are at the forefront of MDS's next chapter of growth.
Job Description
The Opportunity:
Mattel is currently seeking a Manager to join the MDS Strategy team at our El Segundo, CA headquarters. This role will help to develop long-term strategic roadmaps, overseeing financial modeling, and ensuring operational efficiency across all MDS units. It is a unique opportunity to shape the digital future of Mattel, driving business growth through emerging technologies, digital transformation, and data-driven decision-making. The ideal candidate is an experienced strategist able to translate complex business challenges into actionable strategies and high-impact partnerships. Each member of this high-performing team plays a key role in shaping the future of digital at Mattel.
This position offers:
  • Significant opportunity for impact through shaping MDS's strategic roadmap and supporting key strategic priorities across the organization.
  • Access to MDS's executive leadership team and partnership with senior executives to drive business impact.
  • Exposure across the organization through cross-functional projects including marketing, finance, and studios teams
  • Competitive compensation and benefits.

What Your Impact Will Be:
Strategic Thought Partner
  • Define and execute MDS's long-term digital strategy, ensuring alignment with Mattel's corporate priorities.
  • Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities

Market Analysis and Competitive Intelligence
  • Conduct competitive intelligence, market trend analysis, and scenario planning to inform MDS's strategic roadmap.
  • Work closely with the Strategic Planning team to identify new growth areas, emerging business models, and expansion opportunities.

Business Strategy and Strategic Planning
  • Create and refine a multi-year MDS strategy aligned with corporate priorities
  • Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences.
  • Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models.

Qualifications
What We're Looking For:
  • BA / BS degree from a top-tier university.
  • 7+ years of total professional experience (5+ with an MBA) with 2+ years of post-MBA or equivalent work experience in management consulting, investment banking, private equity, or in-house strategy.
  • Track record of impact.
  • Proven strategic thinking and problem-solving skills.
  • Ability to work successfully in cross-functional teams and manage complex stakeholder groups.
  • Superior communication skills.
  • Prior digital gaming industry experience

Preferred Qualifications:
  • MBA or equivalent advanced degree
  • Consumer, Tech, and / or Entertainment industry experience

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional Information
Don't meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Videos To Watch
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