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Web Strategist Jobs in California (NOW HIRING)

Webstacks

Web Strategist

San Diego, CA · On-site

$70K - $90K/yr

Experience & Qualifications * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web ...

Webstacks

Web Strategist

San Diego, CA

$70K - $90K/yr

Experience & Qualifications * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web ...

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$82K - $95K/yr

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion * Own content strategy ...

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$108K - $173K/yr

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion * Own content strategy ...

Rubrik Job Board

Director of Web Marketing

Palo Alto, CA · On-site

$213K - $299K/yr

Executive Advocacy & Strategic Alignment: Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class ...

Esri

Sr. Content Marketing Strategist, Web

Redlands, CA · On-site

$97K - $168K/yr

Our design teams, SMEs, and digital experience strategists are excited to collaborate with you on a strategic and holistic approach to Esri's web content. Responsibilities * Strategic Content ...

The Huntington

Web Content Specialist

San Marino, CA · On-site

About the Role The Web Content Specialist reports to the Director, Brand Creative & Web Strategy and manages The Huntington's Communications Desk workflow for website requests, with primary ...

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Web Strategist information

See California salary details

$82.4K

$92.9K

$94.3K

How much do web strategist jobs pay per year?

As of Aug 12, 2026, the average yearly pay for web strategist in California is $92,927.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What is a web strategist?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive as a web strategist?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by web strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

What are the most commonly searched types of Web Strategist jobs in California? The most popular types of Web Strategist jobs in California are:
What are popular job titles related to Web Strategist jobs in California? For Web Strategist jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Strategist jobs in California look for? The top searched job categories for Web Strategist jobs in California are:
Web Strategist jobs near you
Infographic showing various Web Strategist job openings in California as of August 2026, with employment types broken down into 79% Full Time, and 21% Part Time. Highlights an 74% In-person, and 26% Remote job distribution, with an average salary of $92,927 per year, or $44.7 per hour.

Web Strategist

Webstacks

San Diego, CA • On-site

$70K - $90K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted just now

Job description

About Us
Webstacks is a high performance website operations and growth marketing agency established in 2020. We have quickly grown into a 45-person company because of our innovative website operations methodology, strong partnerships, and high-growth clients. We are constantly setting larger goals and stopping at nothing to achieve them. Our team's dedication is humbling, and we are looking for another motivated individual to help us reach the next level. Our mission is to transform the way the world's most influential SaaS, FinTech, and Blockchain companies compete in today's digital landscape.
Position Overview
As a strategist at Webstacks, you will both collaborate on and lead a diverse range of website projects with B2B tech clients ranging from newly-funded startups to international enterprises. From initial discovery through successful launch, you will work closely with our lead strategist, project managers, designers, and developers to plan and execute the best websites in high-growth tech. You will be instrumental in guiding the strategic direction of projects, ensuring that they align with client objectives and end-user priorities. You love working with both people and data to understand how businesses operate, what they're trying to accomplish, and how their web presence can help them get there. You have deep experience with websites and digital marketing; you may have started as an SME or a digital generalist, but today you have a good balance in your understanding of technical functionality and content-driven user experience. Most importantly, you value working in an ego-free environment with a team of SMEs who love to learn, experiment, and grow together.
Details of the role
  • Type of Work: Full-time
  • Location: United States (ideally in San Diego, California!)
  • Salary: $70,000 - $90,000

High-Level Responsibilities
  • Work closely with our lead strategist to build a robust, high-functioning strategy department serving both website projects and retainers.
  • Own project strategy for assigned clients, ensuring strategic alignment with client goals and project scope while cultivating strong partnerships with clients.
  • Create project plans designed around client business goals based on qualitative and quantitative data as well as input from other team SMEs; provide timely strategic input to design, development, and project management.
  • Identify opportunities and keep track of potential post-launch scope to pave the way for a seamless transition into retainer projects.
  • Take part in cross-functional efforts to define the strategy services we offer and how we deliver them.
  • Uphold high standards of quality, ensuring both creative and technical outputs meet or exceed client expectations and industry best practices.

The Day to Day
  • Hold in-depth stakeholder interviews with client leadership to identify business goals and constraints as well as end-user priorities to plan for a seamless visitor-centric web experience.
  • Conduct detailed website performance, content, and competitor research to produce insightful, actionable recommendations and polished client-facing reports.
  • Work closely with clients to define information architecture and user journeys using tools like ScreamingFrog, Google Analytics, Hotjar, Slickplan, and Figma.
  • Flag potential issues with project managers, collaborate with design and dev teams, communicate with clients, and step in when needed to help keep things moving on projects.

Experience & Qualifications
  • 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web solutions.
  • Strong understanding of web principles, methodologies, and software; a personal interest in staying up to date on the latest tools and techniques in web design, UI/UX, and related disciplines.
  • Demonstrated ability in strategic planning, analytical thinking, and problem-solving; experience making strategic decisions and maintaining project momentum with variable resources in high-stress situations involving multiple stakeholders.
  • Excellent interpersonal and communication skills, with a proven track record of building cross-functional partnerships to drive project success.
  • Self-motivated attitude with the a to thrive in a dynamic environment, adapting to real-time changes in project scopes, processes, and resource allocations.

The best parts of this job
  • You're in control of your schedule. At Webstacks, we recognize you're human. Meet your deadlines, ensure your talented team and your clients are equipped to succeed, and be prepared for your meetings. You are not destined for a desk 9-5... all we ask is that you produce, develop, and succeed!
  • Culture. Culture. Culture. Ego? At Webstacks, we've never heard of it! We are all on the same mission: progress both as a cohesive unit as a company and have a true desire to see the best in our teammates both personally and professionally.
  • Live and breathe on the cutting edge. At Webstacks, you have the opportunity to work daily with some of the best minds in the tech space. You'll be at the cutting edge of website development and design, working with the fastest-growing site building frameworks and design tools on the market.

The worst parts of this job
  • Wearing many hats is challenging. As a strategist, you are at the epicenter of website projects at Webstacks. Many other team members will rely on your input to do their best work, and you'll be handling multiple projects while helping to optimize our workflows. You'll want to be the type of person who thrives under pressure and can balance competing priorities.
  • You'll have to be the "big shoulders." Strategists are often in the position of fielding client needs and requests, sometimes with incomplete information or an emotional point of contact. We also advocate for the clients with our internal teams, which can involve pushing back or finding creative solutions. It's our job to protect our process and the team's bandwidth as well as deliver an elite customer experience.
  • Delivering difficult news. On the team, we empathize deeply with our customers. It's what makes delivering those moments of delight so delightful. At the same time, we sometimes have to convey difficult news that something isn't possible or supported at this time, and it can be challenging to disappoint our eager, loyal, and thriving customer base.

Benefits and Perks
  • Unlimited vacation policy
  • Health, dental, and vision insurance
  • Matched 401(k)
  • Macbook
  • Constant growth and learning opportunities
  • Work-life balance
  • An energetic, motivating and fun culture that we can't wait for you to be apart of!

SD Pay Range
$80,000-$100,000 USD
All this sound good? Sweet, we can't wait to chat!

Apply