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Web Strategist Jobs (NOW HIRING)

New Breed

Web Strategist

$96K/yr

Web Strategist (Future Opportunity) Position Summary We're seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You'll bridge user ...

New Breed

Web Strategist

Burlington, VT · On-site

$122K - $157K/yr

Position: Web Strategist Location: Remote Remote Status: Remote Job Id: 473 # of Openings: 1 Web Strategist (Future Opportunity) Position Summary We're seeking a thoughtful and strategic Web ...

New Breed

$89K - $115K/yr

Position: Web Strategist Location: Remote Remote Status: Remote Job Id: 473 # of Openings: 1 Web Strategist (Future Opportunity) Position Summary We're seeking a thoughtful and strategic Web ...

Webstacks

Web Strategist

San Diego, CA · On-site

$80K - $100K/yr

Experience & Qualifications * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web ...

Webstacks

Web Strategist

San Diego, CA

$80K - $100K/yr

Experience & Qualifications * 3+ years of experience in defining website strategies, preferably for a wide range of web project including full-scale redesigns, tech stack migrations, and bespoke web ...

Modernizing Medicine, Inc.

Digital & Web Strategist

$83K - $96K/yr

Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies. * Go beyond basic traffic metrics by combining web analytics ...

Modernizing Medicine, Inc.

Digital & Web Strategist

$83K - $96K/yr

Develop integrated digital customer journeys aligned with overarching business objectives, brand direction, and product/market strategies. * Go beyond basic traffic metrics by combining web analytics ...

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$82K - $95K/yr

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion * Own content strategy ...

Esri

Sr. Web Strategist, Digital Experience

Redlands, CA · On-site

$108K - $173K/yr

Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion * Own content strategy ...

Charles R. Drew University of Medicine and Science

Summary The Web Strategy Manager leads the strategic direction, user experience, content quality, and performance optimization of the University's digital ecosystem. The Web Strategy Manager is ...

webfx.com

Jr. Marketing Sales Strategist

Harrisburg, PA · On-site

$50K - $62K/yr

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

webfx.com

Jr. Marketing Sales Strategist

Harrisburg, PA · On-site

$50K - $62K/yr

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

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Web Strategist information

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$83.5K

$94.2K

$95.5K

How much do web strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a web strategist?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive as a web strategist?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by web strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

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Web Strategist jobs near you
Infographic showing various Web Strategist job openings in the United States as of September 2026, with employment types broken down into 92% Full Time, 4% Part Time, and 4% Contract. Highlights an 68% In-person, and 32% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.

Web Strategist

Remote

New Breed
See more jobs at New Breedexternal

$96K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 hours ago

Job description

Web Strategist (Future Opportunity)
Position Summary
We’re seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance.
This role is ideal for someone who thrives on problem-solving, cross-functional collaboration, and helping clients find clarity through informed strategy and clear communication. You’ll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn’t involve hands-on design or coding, a strong technical understanding and user-centered mindset are key.
Key Responsibilities
  • Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross-functional execution
  • Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) and translate findings into actionable strategy
  • Develop wireframes and content outlines rooted in user experience and business outcomes
  • Collaborate with designers, developers, and other strategists to deliver high-impact digital experiences
  • Track site performance and contribute to ongoing optimization recommendations
  • Build strong client relationships and help resolve challenges throughout the project lifecycle
Milestones for Success
Within 60 Days:
  • Complete onboarding and become familiar with New Breed’s tech stack and internal team structure
  • Earn required certifications aligned with New Breed’s HubSpot Partner status and accreditations
  • Contribute to web strategy initiatives while building fluency in tools, team dynamics, and project delivery processes
Within 3 Months:
  • Independently lead website strategy engagements from discovery through delivery, including client communication, wireframes, and performance audits
  • Collaborate closely with development teams to ensure accurate implementation of strategic recommendations
Within 1 Year:
  • Propose process improvements that streamline workflow and improve the client experience
  • Contribute thought leadership and mentorship within the team through shared learning and insight
  • Drive measurable improvements to client websites through strategic direction and collaboration
Required Qualifications
  • 3-5 years of agency experience in a client-facing web strategy, UX, or digital project management role
  • Proven independent ownership of a portfolio of concurrent clients.
  • Skilled in developing wireframes and content outlines grounded in user experience and business goals
  • Strong understanding of CMS platforms (e.g., HubSpot, WordPress) and web functionality
  • Proficiency with tools like Sketch, Figma, InVision, and Kantata (or similar project management tools)
  • Analytical mindset with the ability to translate performance data into action
  • Excellent communication and stakeholder management skills
  • Proactive, collaborative, and curious — eager to stay current with trends
  • Alignment with New Breed’s core values and a team-first mindset
Work Environment
New Breed is a remote-first company with headquarters at Hula Lakeside, a net-zero innovation campus in Burlington, VT. Our team works standard business hours in Eastern Time, with occasional flexibility for collaboration. While travel isn't a regular requirement, we create opportunities each year to connect in person at company gatherings and events.
Compensation and Benefits
New Breed offers a competitive compensation package including:
  • Base salary plus performance-based incentive structure (On-Target Earnings or “OTE”)
  • Medical, dental, and vision coverage
  • Employer-sponsored 401(k)
  • Paid parental leave
  • Flexible vacation and sick time
  • Life insurance and disability coverage
  • Recognition programs for top performers
Core Values
Our culture is rooted in six core values that guide how we work and grow:
Think Boldly, Act Humbly
Grow and Win as a Team
Always Move the Needle
Blaze New Trails
Create Incredible Partnerships
Celebrate the Journey
Want to learn about the employee experience directly from our team? Explore New Breed's reviews on Comparably.
Interview Process
We take a thoughtful and holistic approach to hiring. While steps may vary by role, most candidates can expect the following:
  • Initial Chat: A brief conversation with a recruiter to explore mutual fit.
  • Hiring Manager Interview: A deeper discussion about your experience, goals, and alignment with the role.
  • Panel Interview: A collaborative session with team members focused on real-world scenarios relevant to the role.
About New Breed
New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology, and curious, creative team members. We help companies unlock meaningful growth and forge the type of customer connections that drive recurring revenue while reducing costs and complexity.

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