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Vice President Web Strategist Jobs (NOW HIRING)

Strategist (VP/SVP)

Manhattan, NY ยท Remote

$100 - $110/hr

Apply now: VP/SVP Strategic Communications Consultant, location is remote. The start date is ASAP for this contract position. Job Title: VP/SVP Strategic Communications Consultant Location-Type:

At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...

Director, Web Strategy

Orange, CA ยท On-site

$140K - $170K/yr

At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...

VP, Social Strategist

Manhattan, NY ยท Remote

$62 - $68/hr

Job Title: VP, Strategist (Social) Location-Type: Remote (US-based) Start Date Is: ASAP Duration: Contract (2-3 months to start, ideally extending longer-term; potential contract-to-hire ...

By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients. As we continue to scale, we are seeking a high-impact Vice President (VP) to lead strategic ...

VP

Sacramento, CA ยท On-site

$30 - $50/hr

The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...

VP

Sacramento, CA ยท Remote

$30 - $50/hr

The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...

The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.

The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.

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Vice President Web Strategist information

See salary details

$93.5K

$195.4K

$278K

How much do vice president web strategist jobs pay per year?

As of Jul 27, 2026, the average yearly pay for vice president web strategist in the United States is $195,377.00, according to ZipRecruiter salary data. Most workers in this role earn between $155,500.00 and $231,500.00 per year, depending on experience, location, and employer.

What is a Vice President Web Strategist?

A Vice President Web Strategist is a senior executive responsible for overseeing and shaping an organization's online presence and digital strategy. They lead teams that manage website development, content strategy, user experience, and digital marketing to align with business goals. This role involves analyzing web analytics, staying ahead of digital trends, and ensuring that web initiatives drive engagement and revenue. The VP Web Strategist collaborates closely with other departments to integrate web efforts with overall company objectives.

How does a Vice President Web Strategist typically collaborate with cross-functional teams to drive digital initiatives?

A Vice President Web Strategist works closely with teams across marketing, IT, design, and product development to ensure web strategies align with overall business goals. They often lead strategy sessions, coordinate project timelines, and facilitate open communication between departments. By acting as a bridge between technical and non-technical teams, they help translate business objectives into actionable web projects and digital experiences. This collaborative approach is essential for launching successful digital initiatives and ensuring all stakeholders are aligned throughout the process.

What is the difference between Vice President Web Strategist vs Digital Marketing Director?

AspectVice President Web StrategistDigital Marketing Director
CredentialsBachelor's or master's in marketing, communications, or related fields; extensive experience in web strategyBachelor's in marketing, advertising, or related; experience in digital campaigns
Work EnvironmentExecutive-level, strategic planning, cross-department collaborationOperational, campaign management, team leadership
Employer & Industry UsageLarge corporations, tech firms, e-commerce companiesAdvertising agencies, marketing departments, media firms

The Vice President Web Strategist focuses on high-level web strategy and long-term planning, often overseeing multiple teams and aligning web initiatives with business goals. In contrast, the Digital Marketing Director manages day-to-day digital campaigns, team execution, and immediate marketing objectives. Both roles require digital marketing expertise, but the VP Web Strategist is more strategic and executive-oriented.

What are the key skills and qualifications needed to thrive as a Vice President Web Strategist, and why are they important?

To thrive as a Vice President Web Strategist, you need expertise in digital marketing, web analytics, user experience (UX) design, and a strong background in business strategy, often supported by a relevant degree and executive leadership experience. Familiarity with platforms like Google Analytics, CMS tools (such as WordPress or Drupal), SEO/SEM systems, and certification in digital marketing can be highly valuable. Strong leadership, strategic thinking, and cross-functional communication skills enable success in guiding teams and aligning web initiatives with organizational goals. These skills are critical for driving web strategy that enhances digital presence, supports business objectives, and ensures a seamless user experience.
What cities are hiring for Vice President Web Strategist jobs? Cities with the most Vice President Web Strategist job openings:
What are the most commonly searched types of Web Strategist jobs? The most popular types of Web Strategist jobs are:
What states have the most Vice President Web Strategist jobs? States with the most job openings for Vice President Web Strategist jobs include:
Infographic showing various Vice President Web Strategist job openings in the United States as of July 2026, with employment types broken down into 94% Full Time, and 6% Part Time. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $195,377 per year, or $93.9 per hour.
VP, Enterprise Web Strategy & Analytics

VP, Enterprise Web Strategy & Analytics

Veteran Jobs - 2023 Mar 01 - Veterans Resources

Washington, DC โ€ข On-site

Other

Posted 10 days ago


Job description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: has Extraordinary People - ABA experts are the go to sources for bankers, policy makers and the media for credible information and insights for the banking industry. has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Click Here to review ABA's holistic approach to Benefits and Total Rewards.

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.

The VP oversees the design, vendor selection, development, optimization, budget, and maintenance of ABA's flagship site, ABA.com, and a dozen additional related sites.

This role combines technical depth and marketing strategy to shape a vision for personalized customer journeys aligned to business goals, translating that vision into a scalable technical roadmap and driving execution end-to-end.

Personalization & Optimization Strategy:ย 

  • Develop the web strategy roadmap to enhance user experience and drive engagement and conversions. Create high-impact personalization, moving beyond A/B tests to complex automated personalization leveraging agentic AI.
  • Lead site refresh and platform migration/upgrade to SaaS platform. Define the target state architecture to support one-to-one multichannel personalization, levering agentic AI capabilities to deliver at scale.
  • Define and optimize the user experience for ABA websites and be the Association-wide leader championing user experience best practices and consistent information architecture across the organization.ย 
  • Oversee user testing plans to drive content and user experience enhancements on ABA.com and sub-sites.
  • Optimize the integration of the website with ABA's digital mediaย platforms.ย ย 
  • Define and build high-value audiences leveraging usage patterns, profiles, CRM data, and agentic AI to deliver tailored content and product recommendations. Direct data analytics for digital marketing (SEO, social, email) and e-commerce. Embrace A/B testing to refine campaign results.
  • Monitor, measure, recommend, and implement reporting enhancements to support the website analytics and conversion optimization goals.ย 
  • Use data to drive overarching web strategy and recommendations.

Web Content Management & Maintenance:ย 

  • Plan, implement, and maintain website content, functionality, security, and performance.
  • Oversee development of overarching content governance strategy.
  • Manage staff responsible for web governance process, enhancements, and publishing to ABA's sites.
  • Develop and oversee the annual roadmap for ABA.com's technical development and maintenance, ensuring a stable, reliable, and high-performing web experience.

Cross-Functional Collaboration:ย 

  • Partner with Marketing, Product, Policy, IT, and other teams to align website experience with broader business goals, such as conversion and engagement.
  • Evaluate technologies and strategies to further engage Web visitors and optimize efficiencies across ABA websites, including data and content management.
  • Collaborate with IT, Privacy, and Legal to establish and enforce web content policies, procedures, and standards that ensure ABA.com remains secure, reliable, and compliant with data integrity requirements.
  • Collaborate with the Marketing and Communications team to ensure targeted messages are delivered through the appropriate channels.

Lead adoption and engagement of ABA Communities, ABA's online collaboration platform:

  • Set strategic direction for the platform to outline ABA's strategic goals and KPIs.
  • Create plans to deliver those KPIs.
  • Lead implementation and adoption for ABA stakeholders to create new communities on the platform and drive member engagement.
  • Own and manage vendor relationships.

Team Leadership:ย 

  • Manage a 10-person team covering development, design, and community management.
  • Manage a seven-figure budget and oversee multiple vendors.