The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
Strategist (VP/SVP)
Manhattan, NY ยท Remote
$100 - $110/hr
Apply now: VP/SVP Strategic Communications Consultant, location is remote. The start date is ASAP for this contract position. Job Title: VP/SVP Strategic Communications Consultant Location-Type:
Quick apply
Strategist (VP/SVP)
Manhattan, NY ยท Remote
$100 - $110/hr
Apply now: VP/SVP Strategic Communications Consultant, location is remote. The start date is ASAP for this contract position. Job Title: VP/SVP Strategic Communications Consultant Location-Type:
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
The Vice President Digital Experience and Creative Services will report to the SVP of CCS and ... Serve as "voice of the audience" and SME in all discussions of web strategy for cpg.org, the ...
... strategy is adhered to in all tactical decisions, oversees the identity of the brand, ensuring it ... The VP Marketing steers marketing collateral, digital content, web properties, social, and overall ...
... strategy is adhered to in all tactical decisions, oversees the identity of the brand, ensuring it ... The VP Marketing steers marketing collateral, digital content, web properties, social, and overall ...
Vice President, Marketing
Nashville, TN ยท On-site
... strategy is adhered to in all tactical decisions, oversees the identity of the brand, ensuring it ... The VP Marketing steers marketing collateral, digital content, web properties, social, and overall ...
Vice President, Marketing
Nashville, TN ยท On-site
... strategy is adhered to in all tactical decisions, oversees the identity of the brand, ensuring it ... The VP Marketing steers marketing collateral, digital content, web properties, social, and overall ...
Director, Web Strategy
$140K - $170K/yr
At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...
Director, Web Strategy
$140K - $170K/yr
At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...
TheAssistant Vice President (AVP) for Marketing leads this team by translatinginstitutional ... web strategy and marketing analytics all in service tostrengthening institutional reputation ...
TheAssistant Vice President (AVP) for Marketing leads this team by translatinginstitutional ... web strategy and marketing analytics all in service tostrengthening institutional reputation ...
Director, Web Strategy
Orange, CA ยท On-site
$140K - $170K/yr
At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...
Director, Web Strategy
Orange, CA ยท On-site
$140K - $170K/yr
At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals. * Lead website governance to ensure brand consistency, usability ...
VICE PRESIDENT COMMUNICATIONS
Washington, DC ยท On-site
This role combines strategic execution with hands-on production, requiring expertise in ... Produce and oversee communications across multiple platforms, including web content, email ...
VICE PRESIDENT COMMUNICATIONS
Washington, DC ยท On-site
This role combines strategic execution with hands-on production, requiring expertise in ... Produce and oversee communications across multiple platforms, including web content, email ...
This role combines strategic execution with hands-on production, requiring expertise in ... Produce and oversee communications across multiple platforms, including web content, email ...
This role combines strategic execution with hands-on production, requiring expertise in ... Produce and oversee communications across multiple platforms, including web content, email ...
VP, Social Strategist
Manhattan, NY ยท Remote
$62 - $68/hr
Job Title: VP, Strategist (Social) Location-Type: Remote (US-based) Start Date Is: ASAP Duration: Contract (2-3 months to start, ideally extending longer-term; potential contract-to-hire ...
Quick apply
VP, Social Strategist
Manhattan, NY ยท Remote
$62 - $68/hr
Job Title: VP, Strategist (Social) Location-Type: Remote (US-based) Start Date Is: ASAP Duration: Contract (2-3 months to start, ideally extending longer-term; potential contract-to-hire ...
By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients. As we continue to scale, we are seeking a high-impact Vice President (VP) to lead strategic ...
Quick apply
By combining data, technology, and strategy, we deliver predictable and sustainable growth for our clients. As we continue to scale, we are seeking a high-impact Vice President (VP) to lead strategic ...
VP
Sacramento, CA ยท On-site
$30 - $50/hr
The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...
Quick apply
VP
Sacramento, CA ยท On-site
$30 - $50/hr
The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...
VP
Sacramento, CA ยท Remote
$30 - $50/hr
The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...
VP
Sacramento, CA ยท Remote
$30 - $50/hr
The position requires collaboration with graphic designers and web developers to help produce high ... Experience with digital marketing strategies such as website development, email marketing, and ...
VP - Global Sales Strategy
New York, NY ยท On-site
The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.
VP - Global Sales Strategy
New York, NY ยท On-site
The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.
The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.
The VP of Global Sales Strategy plays the lead role in shaping how Taboola's Global Sales ... The Trade Desk, Google Display & Video 360, Outbrain, and other open-web performance platforms.
Vice President Web Strategist information
See salary details
$93.5K - $110.3K
6% of jobs
$110.3K - $127K
11% of jobs
$127K - $143.8K
5% of jobs
$150.8K is the 25th percentile. Wages below this are outliers.
$143.8K - $160.6K
6% of jobs
$160.6K - $177.4K
7% of jobs
$177.4K - $194.1K
10% of jobs
The median wage is $200.2K / yr.
$194.1K - $210.9K
12% of jobs
$225.5K is the 75th percentile. Wages above this are outliers.
$210.9K - $227.7K
20% of jobs
$227.7K - $244.5K
9% of jobs
$244.5K - $261.2K
7% of jobs
$261.2K - $278K
6% of jobs
$93.5K
$195.4K
$278K
How much do vice president web strategist jobs pay per year?
What is a Vice President Web Strategist?
How does a Vice President Web Strategist typically collaborate with cross-functional teams to drive digital initiatives?
What is the difference between Vice President Web Strategist vs Digital Marketing Director?
| Aspect | Vice President Web Strategist | Digital Marketing Director |
|---|---|---|
| Credentials | Bachelor's or master's in marketing, communications, or related fields; extensive experience in web strategy | Bachelor's in marketing, advertising, or related; experience in digital campaigns |
| Work Environment | Executive-level, strategic planning, cross-department collaboration | Operational, campaign management, team leadership |
| Employer & Industry Usage | Large corporations, tech firms, e-commerce companies | Advertising agencies, marketing departments, media firms |
The Vice President Web Strategist focuses on high-level web strategy and long-term planning, often overseeing multiple teams and aligning web initiatives with business goals. In contrast, the Digital Marketing Director manages day-to-day digital campaigns, team execution, and immediate marketing objectives. Both roles require digital marketing expertise, but the VP Web Strategist is more strategic and executive-oriented.
What are the key skills and qualifications needed to thrive as a Vice President Web Strategist, and why are they important?
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VP, Enterprise Web Strategy & Analytics
Washington, DC โข On-site
Other
Posted 10 days ago
Job description
Want to work for a great Organization?
The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: has Extraordinary People - ABA experts are the go to sources for bankers, policy makers and the media for credible information and insights for the banking industry. has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!
Click Here to review ABA's holistic approach to Benefits and Total Rewards.
Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!
Job Description:
The VP, Enterprise Web Strategy & Analytics, leads digital strategy for ABA's website and related properties to create tailored, dynamic personalized experiences to drive engagement and conversions.
The VP oversees the design, vendor selection, development, optimization, budget, and maintenance of ABA's flagship site, ABA.com, and a dozen additional related sites.
This role combines technical depth and marketing strategy to shape a vision for personalized customer journeys aligned to business goals, translating that vision into a scalable technical roadmap and driving execution end-to-end.
Personalization & Optimization Strategy:ย
- Develop the web strategy roadmap to enhance user experience and drive engagement and conversions. Create high-impact personalization, moving beyond A/B tests to complex automated personalization leveraging agentic AI.
- Lead site refresh and platform migration/upgrade to SaaS platform. Define the target state architecture to support one-to-one multichannel personalization, levering agentic AI capabilities to deliver at scale.
- Define and optimize the user experience for ABA websites and be the Association-wide leader championing user experience best practices and consistent information architecture across the organization.ย
- Oversee user testing plans to drive content and user experience enhancements on ABA.com and sub-sites.
- Optimize the integration of the website with ABA's digital mediaย platforms.ย ย
- Define and build high-value audiences leveraging usage patterns, profiles, CRM data, and agentic AI to deliver tailored content and product recommendations. Direct data analytics for digital marketing (SEO, social, email) and e-commerce. Embrace A/B testing to refine campaign results.
- Monitor, measure, recommend, and implement reporting enhancements to support the website analytics and conversion optimization goals.ย
- Use data to drive overarching web strategy and recommendations.
Web Content Management & Maintenance:ย
- Plan, implement, and maintain website content, functionality, security, and performance.
- Oversee development of overarching content governance strategy.
- Manage staff responsible for web governance process, enhancements, and publishing to ABA's sites.
- Develop and oversee the annual roadmap for ABA.com's technical development and maintenance, ensuring a stable, reliable, and high-performing web experience.
Cross-Functional Collaboration:ย
- Partner with Marketing, Product, Policy, IT, and other teams to align website experience with broader business goals, such as conversion and engagement.
- Evaluate technologies and strategies to further engage Web visitors and optimize efficiencies across ABA websites, including data and content management.
- Collaborate with IT, Privacy, and Legal to establish and enforce web content policies, procedures, and standards that ensure ABA.com remains secure, reliable, and compliant with data integrity requirements.
- Collaborate with the Marketing and Communications team to ensure targeted messages are delivered through the appropriate channels.
Lead adoption and engagement of ABA Communities, ABA's online collaboration platform:
- Set strategic direction for the platform to outline ABA's strategic goals and KPIs.
- Create plans to deliver those KPIs.
- Lead implementation and adoption for ABA stakeholders to create new communities on the platform and drive member engagement.
- Own and manage vendor relationships.
Team Leadership:ย
- Manage a 10-person team covering development, design, and community management.
- Manage a seven-figure budget and oversee multiple vendors.
About Veteran Resources
Sourced by ZipRecruiter
Industry
Technology, communication and media
Company size
11 - 50 Employees
Headquarters location
Walnut Creek, CA, US
Year founded
2008