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Director Web Strategist Jobs (NOW HIRING)

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Posting Details Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification ...

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Monks

Creative Director (Web)

San Francisco, CA · On-site

As the Creative Director, Web , you are the visionary behind Google's digital front door. You ... Strategic Alignment: Partner with strategists to ensure web experiences meet business KPIs without ...

Monks

Creative Director (Web)

San Francisco, CA

As the Creative Director, Web , you are the visionary behind Google's digital front door. You ... You bridge the gap between heavy interaction design and strategic marketing, ensuring the web isn't ...

Monks

Creative Director (Web)

New York, NY · On-site

As the Creative Director, Web , you are the visionary behind Google's digital front door. You ... Strategic Alignment: Partner with strategists to ensure web experiences meet business KPIs without ...

Mentavi Inc

Senior Web Strategist

Grandville, MI · On-site

... direct-to-consumer patients and B2B referral partners including physicians, therapists ... The Role We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will ...

Mentavi Inc.

Senior Web Strategist

Grandville, MI · On-site

The Role We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will ... Self-directed and resourceful; you don't wait for permission to solve problems. * Comfortable ...

Genesys

Director, Web Engineering

Charleston, WV · Remote

As Director of Web Engineering, you will own the end-to-end strategy, architecture, and execution of the enterprise web platform, ensuring it delivers measurable impact across demand generation ...

Mentavi Inc

Senior Web Strategist

Grandville, MI · Hybrid

... direct-to-consumer patients and B2B referral partners including physicians, therapists ... The Role We are seeking a hands-on Senior Web Strategist to own our digital ecosystem. You will ...

Magnitudesoftware

OR · On-site

Define and own the engineering quality framework - including testing strategy (unit, integration ... role (Director, Principal Engineer, or equivalent) * Deep, hands-onexpertisein modern web ...

Aquent

Art Director / Sr. Digital Designer

Dallas, TX · On-site

$45 - $50/hr

As an Art Director/ Designer, you will be instrumental in translating strategic marketing goals ... web design trends and current design strategy and technology • Photography (capture), photo ...

insightsoftware

Director, Web Engineering

Define and own the engineering quality framework - including testing strategy (unit, integration ... role (Director, Principal Engineer, or equivalent) * Deep, hands-on expertise in modern web ...

Genesys

As Director of Web Engineering, you will own the end-to-end strategy, architecture, and execution of the enterprise web platform, ensuring it delivers measurable impact across demand generation ...

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All JobsDirector Web Strategist Jobs

Director Web Strategist information

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$83.5K

$94.2K

$95.5K

How much do director web strategist jobs pay per year?

As of Jun 10, 2026, the average yearly pay for director web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

How does a Director Web Strategist typically collaborate with other departments to achieve organizational goals?

A Director Web Strategist frequently works cross-functionally, collaborating with marketing, IT, design, and content teams to ensure the organization's digital presence aligns with broader business objectives. They often lead strategy meetings, gather input from key stakeholders, and translate business needs into actionable web initiatives. This role requires effective communication and project management skills to balance competing priorities and drive consensus across departments. Successful collaboration ensures cohesive branding, optimized user experiences, and measurable results.

What are the key skills and qualifications needed to thrive as a Director Web Strategist, and why are they important?

To thrive as a Director Web Strategist, you need expertise in digital marketing, user experience (UX) design, data analytics, and a relevant bachelor's degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), web analytics platforms like Google Analytics, SEO tools, and certifications such as Google Analytics Individual Qualification are commonly required. Exceptional leadership, strategic thinking, and communication skills help you guide cross-functional teams and align web strategies with business goals. These skills are critical for optimizing web presence, driving user engagement, and ensuring measurable business growth in a competitive digital landscape.

What is the difference between Director Web Strategist vs Digital Marketing Manager?

AspectDirector Web StrategistDigital Marketing Manager
Primary FocusDeveloping web strategies, user experience, and site optimizationManaging digital marketing campaigns across channels
Required SkillsWeb analytics, UX design, SEO, content strategySEO, SEM, social media, email marketing
Work EnvironmentCollaborates with web development and marketing teamsCoordinates with marketing, sales, and creative teams
Common UsageUsed in organizations emphasizing web presence and user experienceUsed in companies focusing on broad digital marketing efforts

The main difference is that the Director Web Strategist focuses on creating and implementing web-specific strategies, optimizing user experience, and managing website performance. In contrast, the Digital Marketing Manager oversees broader digital campaigns across multiple channels. Both roles require digital marketing knowledge, but their scope and primary responsibilities differ based on organizational needs.

What does a Director Web Strategist do?

A Director Web Strategist is responsible for overseeing the planning, development, and execution of an organization’s online presence and digital strategies. They lead teams to optimize the company website, improve user experience, and align web initiatives with overall business goals. Their role often involves analyzing website analytics, coordinating with marketing and IT departments, and ensuring that digital content effectively supports brand and revenue objectives.
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What cities are hiring for Director Web Strategist jobs? Cities with the most Director Web Strategist job openings:
What are the most commonly searched types of Web Strategist jobs? The most popular types of Web Strategist jobs are:
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Director Web Strategist jobs near you
Infographic showing various Director Web Strategist job openings in the United States as of June 2026, with employment types broken down into 86% Full Time, 7% Part Time, and 7% Temporary. Highlights an 80% In-person, 7% Hybrid, and 13% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.
Director, Web Strategy

Director, Web Strategy

Chapman University

Orange, CA • On-site

$140K - $170K/yr

Full-time, Part-time

Posted 4 days ago

Chapman University rating

7.4

Company rating: 7.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

284th of 535 rated colleges and universities

Job description

Posting Details
Position Information
Position Title
Director, Web Strategy
Position Type
Regular
Job Number
SA74824
Full or Part Time
full-time 40 hours weekly
Fair Labor Standard Act Classification
Exempt
Anticipated Pay Range
$140,000-$170,000
Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Web Strategy is a strategic partner helping to lead the vision, strategy, and execution of the university's web presence to enhance user experience, and digital engagement. This role requires a blend of strategic thinking, technical expertise, web design and development experience, and cross-functional collaboration to ensure Chapman's websites align with strategic goals and delivers measurable results. This role is both strategic and operational-client-facing with campus leaders and hands-on with the internal web and other SMC team members.
Working in close partnership with designers, IT, digital marketing, and SMC leadership, this role manages a small team of developers responsible for creating and maintaining engaging, compliant, optimized, and performance-driven marketing websites and technology. The ideal candidate brings hands-on expertise in web technologies such as HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, web service architecture, and DevOps-and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university.
This position is in person in Orange, CA. The successful candidate will be expected to be in the office fulltime.
Responsibilities
Strategic Web & MarTech Leadership
  • At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T & legal to ensure data privacy, security, and compliance with industry standards.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Clearly present to stakeholders with data and partner needs in mind.

Web Design, Development & Optimization
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement.
  • Manage ongoing website enhancements, redesigns, and performance improvements.
  • Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure the website is optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.

Required Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field.
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, Trello, or any other project management system.
  • Excellent communication skills, both written and oral and interpersonal skills. Ability to explain technology concepts in an understandable manner.

Desired Qualifications
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.

Special Instructions to Applicants
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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