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Director Web Strategist Jobs (NOW HIRING)

Cyera

Director, Web Strategy

New York, NY · On-site +1

We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert ...

Rubrik Job Board

Director, Web Marketing

Palo Alto, CA · On-site

$213K - $299K/yr

Rubrik is looking for a visionary, high-impact Director, Web Marketing to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role ...

Gametime United

Director, Web Growth

Chicago, IL

Direct management of our paid search team -- strategy, budget allocation, and performance, with ... Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work ...

Gametime United

Director, Web Growth

OR · On-site +1

We're hiring a Director of Web Growth to change that: to run web the way a GM runs a business, with ... Direct management of our paid search team - strategy, budget allocation, and performance, with ...

Gametime United

Director, Web Growth

Los Angeles, CA

Direct management of our paid search team -- strategy, budget allocation, and performance, with ... Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work ...

Gametime United

Director, Web Growth

New York, NY · On-site

Direct management of our paid search team -- strategy, budget allocation, and performance, with ... Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work ...

Gametime United

Director, Web Growth

Direct management of our paid search team - strategy, budget allocation, and performance, with ... Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work ...

Monks

Account Director (Web)

Portland, OR · On-site

Serve as the central strategic, client-facing, and project management lead for key client ... Lead the overall UX strategy for the web platform transition and oversee project timeline ...

New

Monks

Account Director (Web)

Los Angeles, CA · On-site

Serve as the central strategic, client-facing, and project management lead for key client ... Lead the overall UX strategy for the web platform transition and oversee project timeline ...

New

Monks

Account Director (Web)

Los Angeles, CA · On-site

Serve as the central strategic, client-facing, and project management lead for key client ... Lead the overall UX strategy for the web platform transition and oversee project timeline ...

New

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Director Web Strategist information

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How much do director web strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for director web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

What does a Director Web Strategist do?

A Director Web Strategist is responsible for overseeing the planning, development, and execution of an organization’s online presence and digital strategies. They lead teams to optimize the company website, improve user experience, and align web initiatives with overall business goals. Their role often involves analyzing website analytics, coordinating with marketing and IT departments, and ensuring that digital content effectively supports brand and revenue objectives.

What are the key skills and qualifications needed to thrive as a director web strategist?

To thrive as a Director Web Strategist, you need expertise in digital marketing, user experience (UX) design, data analytics, and a relevant bachelor's degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), web analytics platforms like Google Analytics, SEO tools, and certifications such as Google Analytics Individual Qualification are commonly required. Exceptional leadership, strategic thinking, and communication skills help you guide cross-functional teams and align web strategies with business goals. These skills are critical for optimizing web presence, driving user engagement, and ensuring measurable business growth in a competitive digital landscape.

How does a director web strategist typically collaborate with other departments to achieve organizational goals?

A Director Web Strategist frequently works cross-functionally, collaborating with marketing, IT, design, and content teams to ensure the organization's digital presence aligns with broader business objectives. They often lead strategy meetings, gather input from key stakeholders, and translate business needs into actionable web initiatives. This role requires effective communication and project management skills to balance competing priorities and drive consensus across departments. Successful collaboration ensures cohesive branding, optimized user experiences, and measurable results.

What is the difference between Director Web Strategist vs Digital Marketing Manager?

AspectDirector Web StrategistDigital Marketing Manager
Primary FocusDeveloping web strategies, user experience, and site optimizationManaging digital marketing campaigns across channels
Required SkillsWeb analytics, UX design, SEO, content strategySEO, SEM, social media, email marketing
Work EnvironmentCollaborates with web development and marketing teamsCoordinates with marketing, sales, and creative teams
Common UsageUsed in organizations emphasizing web presence and user experienceUsed in companies focusing on broad digital marketing efforts

The main difference is that the Director Web Strategist focuses on creating and implementing web-specific strategies, optimizing user experience, and managing website performance. In contrast, the Digital Marketing Manager oversees broader digital campaigns across multiple channels. Both roles require digital marketing knowledge, but their scope and primary responsibilities differ based on organizational needs.

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Cities with the most Director Web Strategist job openings:

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Director Web Strategist jobs near you
Infographic showing various Director Web Strategist job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.

Director, Web Strategy & Development

Orange, CA • On-site

Chapman University
Colleges, Universities, and Professional Schools • 1 - 5K employees
Learn more about Chapman Universityexternal

$140K - $170K/yr

Full-time

Re-posted 12 days ago

Chapman University rating

7.7

Company rating: 7.7 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

Job description

Position Information
Position Title Director, Web Strategy & Development Position Type Regular Job Number SA88724 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
The Director, Web Strategy & Development is a strategic leader responsible for shaping the vision, strategy, and execution of Chapman University's web ecosystem. This role drives the evolution of the university's digital presence by delivering engaging, accessible, high-performing, and user-centered web experiences that advance institutional priorities, strengthen the Chapman brand, and support enrollment, engagement, and reputation.
This position requires a unique blend of strategic leadership, technical expertise, web design and development experience, and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development, optimization, and governance of the university's web platforms. The role is both strategic and operational, serving as a trusted advisor to university leadership while remaining closely connected to the technical direction, architecture, and implementation of the web ecosystem.
This is an exciting opportunity to lead a major digital transformation, including the redesign of Chapman's flagship website, modernization of web governance, and the development of scalable digital experiences that serve key audiences.
This position is in person in Orange, CA. The successful candidate will be expected to be full-time in office.
Responsibilities
Strategic Web & MarTech Leadership
  • Drive the strategy, roadmap, and execution of the university's web presence aligned with institutional marketing and enrollment goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility, and technical excellence across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T, legal, and other campus partners to ensure web platforms meet security, privacy, accessibility, and regulatory compliance requirements.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Build trusted relationships with campus leaders and communicate digital strategy, performance, and recommendations through data-driven insights, clear presentations, and actionable roadmaps.

Web Design, Development & Optimization
  • Lead the strategy, architecture, design, development, and continuous optimization of Chapman's web ecosystem to deliver exceptional, user-centered digital experiences.
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability, engagement, and conversion.
  • Direct the planning, prioritization, and execution of website enhancements, redesigns, platform upgrades, and performance optimization initiatives.
  • Lead the web development team's project intake, prioritization, resource planning, and delivery to ensure projects are completed on time and within scope.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure all digital experiences are optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.
Required Qualifications
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, or Trello.
  • Excellent communication skills, both written and oral and interpersonal skills.
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
Desired Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
  • Strong communications skills to explain technology concepts in an understandable manner.
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
Minimum Number of References Maximum Number of References

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