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Director Web Strategist Jobs (NOW HIRING)

Zeno

Director, Digital & Web Strategy

Chicago, IL

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

Zeno

Director, Digital & Web Strategy

New York, NY · On-site

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

Zeno

Director, Digital & Web Strategy

Chicago, IL · On-site

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

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How much do director web strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for director web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

What does a Director Web Strategist do?

A Director Web Strategist is responsible for overseeing the planning, development, and execution of an organization’s online presence and digital strategies. They lead teams to optimize the company website, improve user experience, and align web initiatives with overall business goals. Their role often involves analyzing website analytics, coordinating with marketing and IT departments, and ensuring that digital content effectively supports brand and revenue objectives.

What are the key skills and qualifications needed to thrive as a director web strategist?

To thrive as a Director Web Strategist, you need expertise in digital marketing, user experience (UX) design, data analytics, and a relevant bachelor's degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), web analytics platforms like Google Analytics, SEO tools, and certifications such as Google Analytics Individual Qualification are commonly required. Exceptional leadership, strategic thinking, and communication skills help you guide cross-functional teams and align web strategies with business goals. These skills are critical for optimizing web presence, driving user engagement, and ensuring measurable business growth in a competitive digital landscape.

How does a director web strategist typically collaborate with other departments to achieve organizational goals?

A Director Web Strategist frequently works cross-functionally, collaborating with marketing, IT, design, and content teams to ensure the organization's digital presence aligns with broader business objectives. They often lead strategy meetings, gather input from key stakeholders, and translate business needs into actionable web initiatives. This role requires effective communication and project management skills to balance competing priorities and drive consensus across departments. Successful collaboration ensures cohesive branding, optimized user experiences, and measurable results.

What is the difference between Director Web Strategist vs Digital Marketing Manager?

AspectDirector Web StrategistDigital Marketing Manager
Primary FocusDeveloping web strategies, user experience, and site optimizationManaging digital marketing campaigns across channels
Required SkillsWeb analytics, UX design, SEO, content strategySEO, SEM, social media, email marketing
Work EnvironmentCollaborates with web development and marketing teamsCoordinates with marketing, sales, and creative teams
Common UsageUsed in organizations emphasizing web presence and user experienceUsed in companies focusing on broad digital marketing efforts

The main difference is that the Director Web Strategist focuses on creating and implementing web-specific strategies, optimizing user experience, and managing website performance. In contrast, the Digital Marketing Manager oversees broader digital campaigns across multiple channels. Both roles require digital marketing knowledge, but their scope and primary responsibilities differ based on organizational needs.

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Director Web Strategist jobs near you
Infographic showing various Director Web Strategist job openings in the United States as of September 2026, with employment types broken down into 2% As Needed, 84% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.

Digital Marketing & Web Strategist

Grand Rapids, MI

Wedgwood Christian Services
Individual, Family and Community Social Assistance • 201 - 500 employees
Learn more about Wedgwood Christian Servicesexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

Wedgwood Christian Services is seeking a creative, analytical Digital Marketing & Web Strategist to lead and strengthen our digital presence. This position manages website strategy and development, digital advertising, SEO, marketing automation, analytics, and CRM integrations while ensuring consistent and impactful communication across digital platforms.

Key Responsibilities

  • Manage and enhance Wedgwoods website, including functionality, updates, landing pages, and user experience.

  • Develop and execute digital marketing, advertising, SEO, and Google Ads strategies.

  • Analyze website, advertising, keyword, and social media performance to identify opportunities and improve results.

  • Lead automated marketing and segmented communication initiatives.

  • Partner with Marketing, Advancement, IT, and external vendors on campaigns, CRM integrations, and digital projects.

  • Create digital advertising content, including messaging and visuals.

  • Support A/V, streaming, organizational events, and other department initiatives.

  • Monitor Wedgwoods online presence and help maintain brand consistency and reputation.

  • Provide regular updates on project progress, performance, and next steps.

Qualifications

  • Bachelors degree in marketing, web development, advertising, communications, or a related field.

  • At least three years of relevant experience in digital marketing, website management, marketing automation, advertising, or analytics.

  • Experience with website management and development tools; WordPress experience preferred.

  • Proficiency with Google Analytics, Google Ads, SEO practices, and social media management tools.

  • Demonstrated ability to develop effective digital campaigns, analyze performance, and adjust strategies to improve results.

  • Strong written and verbal communication skills with excellent attention to detail.

  • Ability to take initiative, work independently, and collaborate across departments.

  • Photography, videography, and editing experience preferred.

  • Subscription to the Statement of Faith of Wedgwood Christian Services and agreement with the agencys mission, purpose, and objectives.

BENEFITS:

  • 403b Retirement Plan with Employer Match
  • Medical plans with great coverage options
  • Free supplemental virtual PCP care with medical plan
  • Flexible Spending Accounts
  • Health Savings Accounts
  • Dental and vision plans
  • Pet insurance
  • Legal insurance
  • A Locally Partnered Employee Assistance Program
  • Competitive paid time off
  • Direct deposit
  • Federal Student Loan Forgiveness through PSLF
  • Paid Holidays
  • We also offer a variety of employer paid benefits for full time staff
    • Short term disability
    • Long term disability
    • Life insurance up to 2x your annual salary
  • No-cost, employer paid training and re-certification provided to staff
  • Wedgwood is proud to offer a full gymnasium with an attached 24hr wellness center that houses a wide variety of workout equipment. Wedgwood is happy to provide this space to our staff at no cost.
  • Through community partnerships, Wedgwood employees and in some cases family members, are eligible for application and tuition fee discounts for several local colleges and universities.

Wedgwood Christian Services

Since 1960, Wedgwood Christian Services has been dedicated to aggressively taking on the toughest problems facing children and families through residential care, counseling services, and community programs. Our goal is to support and help restore the physical, social, intellectual, emotional and spiritual well-being of children, adults, and families in our community.

Wedgwood is a local West Michigan agency, with offices bordering the coast of the beautiful Lake Michigan. Our main office is headquartered in Grand Rapids, Michigan, ranked in the top tier of the Best Places to Live in America according to Business Insider.
Mission: Wedgwood Christian Services extends God's love to youth, adults, and families through professional counseling and educational services.
Core Values: Integrity, Compassion, Excellence, and Diversity

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