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Senior Director Web Strategy Jobs (NOW HIRING)

Cyera

Director, Web Strategy

New York, NY · On-site +1

We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert ...

Zeno

Director, Digital & Web Strategy

New York, NY · On-site

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape ... concepts to senior stakeholders. * Experience leading cross-functional workstreams and ...

Smartsheet

Senior Manager, Web Strategy

We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the ... Experience managing direct reports and developing talent, with a track record of building high ...

Zeno

Director, Digital & Web Strategy

Chicago, IL · On-site

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape ... concepts to senior stakeholders. * Experience leading cross-functional workstreams and ...

Zeno

Director, Digital & Web Strategy

Chicago, IL · On-site

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape ... concepts to senior stakeholders. * Experience leading cross-functional workstreams and ...

Smartsheet

Senior Manager, Web Strategy

We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the ... Experience managing direct reports and developing talent, with a track record of building high ...

Rubrik Job Board

Director, Web Marketing

Palo Alto, CA · On-site

$213K - $299K/yr

Rubrik is looking for a visionary, high-impact Director, Web Marketing to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role ...

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How much do senior director web strategy jobs pay per year?

As of Sep 10, 2026, the average yearly pay for senior director web strategy in the United States is $139,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,500.00 and $145,000.00 per year, depending on experience, location, and employer.

What does a senior director web strategy do?

A Senior Director of Web Strategy is responsible for overseeing and guiding the overall direction, design, and performance of an organization’s web presence. This includes developing digital strategies to improve user experience, increase online engagement, and achieve business goals. They lead cross-functional teams, collaborate with stakeholders, and ensure that web initiatives align with broader organizational objectives. Additionally, they analyze website metrics to inform decisions and drive continuous improvements.

What are the key skills and qualifications needed to thrive as a senior director web strategy?

To thrive as a Senior Director Web Strategy, you need expertise in digital marketing, web analytics, user experience (UX) design, and strategic planning, usually supported by a relevant degree and significant leadership experience. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, SEO platforms, and project management software is essential. Strong leadership, cross-functional collaboration, and effective communication are vital soft skills to guide teams and align web initiatives with business goals. These skills are crucial for driving online growth, optimizing digital touchpoints, and ensuring the organization's web presence supports overall strategy.

How does a senior director web strategy typically collaborate with cross-functional teams to drive digital initiatives?

A Senior Director of Web Strategy regularly partners with marketing, IT, UX/UI, analytics, and product teams to align digital initiatives with business objectives. This role often leads strategy sessions, coordinates project timelines, and ensures all stakeholders are involved in decision-making processes. Effective communication and the ability to translate complex digital concepts for non-technical teams are crucial, as is fostering a collaborative environment that encourages innovation. These collaborations help ensure that web projects are delivered on time, meet user needs, and achieve organizational goals.

What cities are hiring for Senior Director Web Strategy jobs?

Cities with the most Senior Director Web Strategy job openings:

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States with the most job openings for Senior Director Web Strategy jobs include:

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Infographic showing various Senior Director Web Strategy job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 92% Full Time, 5% Part Time, and 2% Contract. Highlights an 78% Physical, 5% Hybrid, and 17% Remote job distribution, with an average salary of $139,100 per year, or $66.9 per hour.

Director, Web Strategy & Development

Orange, CA

Chapman University
Colleges, Universities, and Professional Schools • 1 - 5K employees
Learn more about Chapman Universityexternal

$140K - $170K/yr

Full-time

Re-posted 10 days ago

Chapman University rating

7.7

Company rating: 7.7 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

261st of 633 rated colleges and universities

Job description

Position Information
Position Title Director, Web Strategy & Development Position Type Regular Job Number SA88724 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
The Director, Web Strategy & Development is a strategic leader responsible for shaping the vision, strategy, and execution of Chapman University's web ecosystem. This role drives the evolution of the university's digital presence by delivering engaging, accessible, high-performing, and user-centered web experiences that advance institutional priorities, strengthen the Chapman brand, and support enrollment, engagement, and reputation.
This position requires a unique blend of strategic leadership, technical expertise, web design and development experience, and cross-functional collaboration. The Director partners with campus leaders and stakeholders to translate business needs into scalable digital solutions while leading the ongoing development, optimization, and governance of the university's web platforms. The role is both strategic and operational, serving as a trusted advisor to university leadership while remaining closely connected to the technical direction, architecture, and implementation of the web ecosystem.
This is an exciting opportunity to lead a major digital transformation, including the redesign of Chapman's flagship website, modernization of web governance, and the development of scalable digital experiences that serve key audiences.
This position is in person in Orange, CA. The successful candidate will be expected to be full-time in office.
Responsibilities
Strategic Web & MarTech Leadership
  • Drive the strategy, roadmap, and execution of the university's web presence aligned with institutional marketing and enrollment goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility, and technical excellence across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T, legal, and other campus partners to ensure web platforms meet security, privacy, accessibility, and regulatory compliance requirements.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Build trusted relationships with campus leaders and communicate digital strategy, performance, and recommendations through data-driven insights, clear presentations, and actionable roadmaps.

Web Design, Development & Optimization
  • Lead the strategy, architecture, design, development, and continuous optimization of Chapman's web ecosystem to deliver exceptional, user-centered digital experiences.
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability, engagement, and conversion.
  • Direct the planning, prioritization, and execution of website enhancements, redesigns, platform upgrades, and performance optimization initiatives.
  • Lead the web development team's project intake, prioritization, resource planning, and delivery to ensure projects are completed on time and within scope.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure all digital experiences are optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.
Required Qualifications
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, or Trello.
  • Excellent communication skills, both written and oral and interpersonal skills.
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
Desired Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
  • Strong communications skills to explain technology concepts in an understandable manner.
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
Minimum Number of References Maximum Number of References

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