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Web Strategist Jobs in Alabama (NOW HIRING)

The Web Developer is responsible for the day-to-day upkeep, accuracy, and functionality of the ... Essential: * 3 Years Staff Level Children's Strategic Communications & Marketing Department ...

Merchandise Sales Web Designer Location :: Birmingham,AL Contract :: 12 months The Web Designer ... strategy, etc. · Support retail stores through special projects · Use design best practices to ...

Develop interactive web pages, workflows, and visual displays tailored to non-technical and ... Drive UX/UI strategy through wireframing, prototyping, and iterative user testing. * Ensure ...

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Showing results 1-20

Web Strategist information

See Alabama salary details

$75.7K

$85.3K

$86.6K

How much do web strategist jobs pay per year?

As of Aug 25, 2026, the average yearly pay for web strategist in Alabama is $85,345.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,700.00 and $85,700.00 per year, depending on experience, location, and employer.

What is a web strategist?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive as a web strategist?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by web strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

What job categories do people searching Web Strategist jobs in Alabama look for?

The top searched job categories for Web Strategist jobs in Alabama are:

Infographic showing various Web Strategist job openings in Alabama as of August 2026, with employment types broken down into 1% Internship, 83% Full Time, 9% Part Time, 2% Temporary, and 5% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $85,345 per year, or $41 per hour.

Web Developer IV - 530340

The University of Alabama

Montevallo, AL • On-site

$62K - $81K/yr

Full-time

Posted 6 days ago


University Of Alabama rating

7.1

Company rating: 7.1 out of 10

Based on 60 frontline employees who took The Breakroom Quiz

411th of 622 rated colleges and universities


Job description

Pay Grade/Pay Range:  Minimum: $62,300 - Midpoint: $81,000 (Salaried E10)


Department/Organization: 301202 - Communications-Strategic Communications


Normal Work Schedule: Monday - Friday 8:00am to 5:00pm


Note to Applicants: Position is eligible for remote work subject to University policy.


Job Summary: The Web Developer IV writes and maintains front-end and/or back-end code that supports complex enterprise-level University websites and web applications. Applies expert-level knowledge of web code standards and frameworks to produce complex, dynamic websites and applications that meet standards required by University and governmental policy. Provides guidance, leadership, and training to other developers. Works under minimal supervision.


Additional Department Summary: Reports to the Associate Director of University Web Strategy and works with developers, strategists, and designers, serving as the platform and deployment lead for the Division of Strategic Communications and its campus partners. Authors and maintains the continuous integration and deployment infrastructure, including GitHub Actions workflows, self-hosted runners, and build tooling that deliver WordPress, React and Next.js, and static site applications to on-premises and managed hosting targets. Writes and maintains production PHP and JavaScript across the division’s web properties, including custom WordPress plugins, components for the University’s digital system of design, theme templates, and internal web applications. Maintains the WordPress portfolio across on-premises multisite and managed single-site environments. Administers hosting platform accounts and environments. Instruments and monitors site performance, uptime, and load, diagnosing and resolving issues that span code, platform, and network layers. Owns the deployment path and hosting platform layer, deciding patch and update scheduling, rollback and hotfix response, pipeline and build configuration, release readiness, and approval of administrative access requests. Attends the once-per-month in-person divisional staff meeting.


Required Minimum Qualifications: Bachelor's degree and six (6) years of web development experience; OR master's degree and four (4) years of web development experience.


Skills and Knowledge: Proficiency writing and maintaining production PHP in a WordPress context, including custom plugins, blocks, and theme templates. Proficiency with modern JavaScript, including React and Next.js, sufficient to independently author, review, and maintain application code. Proficiency with HTML and CSS to production standards. Strong command line proficiency and fluency with Git-based version control workflows, including branching strategy, merge conflict resolution, and code review. Working knowledge of npm and Node.js build tooling. High proficiency with WordPress administration, including core, plugin, and theme maintenance across multisite and single-site environments. Understanding of DNS fundamentals and record management. Working knowledge of web accessibility standards (WCAG 2.1 AA) and the ability to implement accessible markup and interaction patterns in code. Ability to diagnose and resolve issues that span application code, hosting platform, and network layers. Ability to instrument and monitor site performance, uptime, and load using platform-native tools and web analytics. Strong interpersonal and collaborative skills for coordinating with central IT partners and other campus web teams on the platforms this position supports.


Preferred Qualifications: Six (6) years of professional web development experience, with additional experience in platform engineering or systems administration. Demonstrated experience authoring WordPress plugins, blocks, or custom themes in PHP. Experience developing and deploying React or Next.js applications. Experience configuring and operating self-hosted GitHub Actions runners or comparable CI/CD runner infrastructure. Direct experience with Pantheon or comparable managed WordPress hosting platforms. Experience with WordPress multisite administration. Experience with static site generators such as Astro, Hugo, or Eleventy. Experience with component documentation tooling such as Storybook. Experience contributing to a shared design system or component library. Knowledge of Redis, Varnish, or similar caching layers used with WordPress. Experience administering hosted web platforms and managing multiple deployment environments.


Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.


Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to any legally protected basis and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. More information is available in the EEOC’s Know Your Rights: Workplace discrimination is illegal poster.

The University of Alabama affirms its longstanding commitment to institutional neutrality, free speech, and academic freedom.

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