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Web Strategist Jobs (NOW HIRING)

Chapman University

Director, Web Strategy

Orange, CA

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Sia

Web Marketing Manager (Contract)

San Francisco, CA · On-site

$70 - $75/hr

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury ... You'll ensure that web is effectively positioned within the broader marketing funnel, from ...

Sia

Web Marketing Manager (Contract)

San Francisco, CA · On-site

$70 - $75/hr

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury ... You'll ensure that web is effectively positioned within the broader marketing funnel, from ...

Fortra

Web Strategy Lead

Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company's goals and objectives * Partner with product marketing teams to analyze web ...

webfx.com

Jr. Inside Sales Strategist

Harrisburg, PA

$50K - $62K/yr

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

webfx.com

Jr. Inside Sales Strategist

Harrisburg, PA · On-site

$50K - $62K/yr

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

Philips

Global Web Strategy Manager

Stamford, CT

$109K - $174K/yr

Job TitleGlobal Web Strategy Manager Global Web Strategy Manager As our Global Web Strategy Manager, this role is critical for the digital team to drive business value, to support our businesses with ...

Philips

Global Web Strategy Manager

Stamford, CT · On-site

$109K - $174K/yr

Job Title Global Web Strategy Manager Global Web Strategy Manager As our Global Web Strategy Manager, this role is critical for the digital team to drive business value, to support our businesses ...

webfx.com

Jr. Inside Sales Strategist

Harrisburg, PA

$50K - $62K/yr

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

Nuphoriq

Director of Web Strategy & Design

Chicago, IL · On-site

We're looking for a senior website strategist and designer to take that over. This is not a typical senior web designer job. You'll personally design websites and own the strategy and team behind ...

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Web Strategist information

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$83.5K

$94.2K

$95.5K

How much do web strategist jobs pay per year?

As of Jul 12, 2026, the average yearly pay for web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a Web Strategist job?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive in the Web Strategist position, and why are they important?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by Web Strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

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What cities are hiring for Web Strategist jobs? Cities with the most Web Strategist job openings:
What are the most commonly searched types of Web Strategist jobs? The most popular types of Web Strategist jobs are:
What states have the most Web Strategist jobs? States with the most job openings for Web Strategist jobs include:
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Web Strategist jobs near you
Infographic showing various Web Strategist job openings in the United States as of July 2026, with employment types broken down into 2% As Needed, 92% Full Time, 2% Part Time, 2% Contract, and 2% Nights. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.
Director, Web Strategy

Director, Web Strategy

Chapman University

Orange, CA

$140K - $170K/yr

Full-time

Posted 5 days ago

Chapman University rating

7.4

Company rating: 7.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

297th of 552 rated colleges and universities

Job description

Position Information
Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Web Strategy is a strategic partner helping to lead the vision, strategy, and execution of the university's web presence to enhance user experience, and digital engagement. This role requires a blend of strategic thinking, technical expertise, web design and development experience, and cross-functional collaboration to ensure Chapman's websites align with strategic goals and delivers measurable results. This role is both strategic and operational-client-facing with campus leaders and hands-on with the internal web and other SMC team members.
Working in close partnership with designers, IT, digital marketing, and SMC leadership, this role manages a small team of developers responsible for creating and maintaining engaging, compliant, optimized, and performance-driven marketing websites and technology. The ideal candidate brings hands-on expertise in web technologies such as HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, web service architecture, and DevOps-and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university.
This position is in person in Orange, CA. The successful candidate will be expected to be in the office fulltime.
Responsibilities
Strategic Web & MarTech Leadership
  • At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T & legal to ensure data privacy, security, and compliance with industry standards.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Clearly present to stakeholders with data and partner needs in mind.

Web Design, Development & Optimization
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement.
  • Manage ongoing website enhancements, redesigns, and performance improvements.
  • Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure the website is optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.

Required Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field preferred
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, Trello, or any other project management system.
  • Excellent communication skills, both written and oral and interpersonal skills. Ability to explain technology concepts in an understandable manner.
Desired Qualifications
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
Special Instructions to Applicants
At Chapman University, we believe collaboration thrives through in-person engagement. This position is fully on campus, and employees work alongside colleagues, faculty, students, and staff each day to support our vibrant university community.
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics.  All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis. 
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate 
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