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Web Strategist Jobs (NOW HIRING)

Partner with the Web Performance Manager on our overall Fortra web strategy and ensure our goals align with the company's goals and objectives * Partner with product marketing teams to analyze web ...

This critical role blends strategic vision with analytical precision and strong stakeholder management to ensure Neo4j's web presence delivers a cohesive, high-performing experience that advances ...

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

Develop web marketing strategies for pitch meetings with prospective clients * Present proposals to prospective and existing clients (mostly via phone/video calls, but occasionally in-person)

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the direction for how Smartsheet's web presence drives pipeline. This role owns the intersection of organic ...

We are seeking a strategic and analytically-driven Senior Manager, Web Strategy to set the direction for how Smartsheet's web presence drives pipeline. This role owns the intersection of organic ...

Director, Digital & Web Strategy Do you enjoy helping brands navigate an evolving digital landscape and build meaningful connections with audiences? Are you energized by bringing together social ...

We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert ...

Showing results 21-40

Web Strategist information

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$83.5K

$94.2K

$95.5K

How much do web strategist jobs pay per year?

As of Sep 12, 2026, the average yearly pay for web strategist in the United States is $94,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,500.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a web strategist?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive as a web strategist?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by web strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

What cities are hiring for Web Strategist jobs?

Cities with the most Web Strategist job openings:

What are the most commonly searched types of Web Strategist jobs?

The most popular types of Web Strategist jobs are:

What states have the most Web Strategist jobs?

States with the most job openings for Web Strategist jobs include:

What are popular job titles related to Web Strategist jobs?

For Web Strategist jobs, the most frequently searched job titles are:

Infographic showing various Web Strategist job openings in the United States as of September 2026, with employment types broken down into 92% Full Time, 4% Part Time, and 4% Contract. Highlights an 68% In-person, and 32% Remote job distribution, with an average salary of $94,160 per year, or $45.3 per hour.

Web Content Strategist

Iowa City, IA • On-site

The University Of Iowa
Colleges, Universities, and Professional Schools • 10K+ employees

Full-time

Medical, Life, Retirement

This job post has expired today. Applications are no longer accepted.


Key responsibilities

  • Lead web strategy and develop digital content for the Office of the Provost's websites.

  • Plan, create, organize, and improve digital content using data-informed decision-making and web analytics.

  • Serve as a strategic consultant to campus partners, providing guidance on website planning and digital communications.


University Of Iowa rating

6.9

Company rating: 6.9 out of 10

Based on 85 frontline employees who took The Breakroom Quiz


Job description

The University of Iowa Office of the Provost is hiring a Web Content Strategist (100% appointment).

Help tell the story of the Office of the Provost. As our Web Content Specialist, you'll lead web strategy, create compelling digital content, and partner across campus to build accessible, engaging online experiences that advance the university's priorities.

The Web Content Strategist serves as the primary web content leader for a portfolio of Office of the Provost websites, including the International Programs, UI Passport Acceptance Facility, Strategic Plan, Student Disability Services, Center for Teaching, and other affiliated unit websites. The position develops and implements web content strategies that improve user experience, accessibility, search performance, and content governance while supporting the strategic priorities of the Office of the Provost.

Working collaboratively with campus stakeholders, the Web Content Strategist plans, creates, organizes, and continuously improves digital content using data-informed decision-making, web analytics, and industry best practices. The position serves as a strategic consultant to campus partners, providing guidance on website planning and digital communications while managing multiple concurrent web initiatives and projects.

In addition to leading web content strategy, the position develops and manages digital communications that support institutional priorities, including website content, news stories, executive communications, newsletters, and email communications. The position helps advance major university initiatives through effective digital storytelling, content planning, and continuous optimization of the Provost organization's digital presence. They will also have the opportunity to:

  • Monitor website performance using analytics and provide recommendations to improve content, navigation, and user experience.

  • Participates in implementing major marketing programs and initiatives. Recommends technology to support marketing function.

  • Oversees marketing tasks and activities.

  • Coaches on the development strategy for specific markets and specific products.

  • And More!

Click here for a full job description, including all duties and competencies assigned or e-mail the contact listed below.

About the Department: The Office of the Executive Vice President and Provost provides academic leadership to the University of Iowa.  Its fundamental mission is to champion innovation and excellence in teaching, research, creative production, and service.  Together, our faculty, staff, and students are helping to create a better future for the people of Iowa, our nation, and the world, not only through their cutting-edge research but also through world class health care, art and cultural opportunities, and continuing and distance education.  Most important, we are preparing the next generation of scientists, scholars, artists, skilled professionals, leaders, and responsible global citizens who will carry on a proud legacy of engagement and excellence.

Required Qualifications:

  • Bachelor's degree in marketing, communications, journalism or a related field, or an equivalent combination of training and experience providing a comparable level of expertise.

  • Minimum 1 year working in web content strategy, digital communications, marketing, or a related field.

  • Experience creating, editing, organizing, and maintaining website content using a content management system (e.g., Drupal, WordPress, or similar).

  • Experience writing and editing digital content for websites and other online communication channels.

  • Experience using web analytics tools (e.g., Google Analytics, Siteimprove, or similar) to evaluate website performance and recommend improvements.

  • Experience managing multiple projects simultaneously while balancing competing priorities and deadlines.

  • Experience collaborating with cross-functional teams and stakeholders to develop and implement digital communication initiatives.

Competencies Required:

  • Excellent written, editing, and verbal communication skills.

  • Strong organizational and project management skills with the ability to prioritize multiple concurrent initiatives.

  • Demonstrated analytical and problem-solving skills with the ability to make data-informed decisions.

  • Ability to build collaborative relationships and provide consultative support to campus partners and stakeholders.

  • Demonstrated initiative, sound judgment, and the ability to work independently and as part of a collaborative team.

  • Commitment to creating accessible, user-centered digital experiences.

Desirable Qualifications:

  • 2-4 years working in web content strategy, digital communications, marketing, or a related field.

  • Experience conducting website content audits, content governance, or information architecture projects.

  • Knowledge of web accessibility standards (WCAG), SEO, and web writing best practices.

  • Basic knowledge of HTML and CSS.

  • Experience with project management and collaboration tools (e.g., Asana, Microsoft Planner, Jira, or similar).

  • Familiarity with generative AI tools used to support digital content development.

  • Prior experience working in an academic or higher education environment.

  • Knowledge and experience with university policies, procedures as related to position, and/or brand standards.

To Apply:

To be eligible for consideration, applicants must upload BOTH of the following and mark them each as a "Relevant File" to the job submission:

  • a current resume

  • a cover letter

Job openings are posted for a minimum of 7 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential/education verification. Up to 5 professional references will be requested at a later step in the process. 

Work Modality: This position is eligible for hybrid work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the remote work program and related policies and employee travel policy when working at a remote location.

Compensation: $57,000 to commensurate with Competitive Benefits

 Reach out to Tracey Pritchard to learn more about benefits, compensation practices, and career development opportunities.

Joining the University of Iowa means becoming a vital part of the Hawkeye community, where your work directly impacts education, research, and student success.Enjoy exceptional health coverage, university-paid life insurance, robust retirement plans, and generous leave policies. Benefit from 24/7 support services, well-being resources, and access to UI Health Care specialists. Grow professionally with advanced training, leadership development, and tuition assistance.

Iowa City offers a great quality of life with world-class performances at Hancher Auditorium, Big Ten athletics, top-ranked public schools, and outdoor recreation.Join us in making a difference at a leading Big Ten university and premier public research institution. Click here to learn more about why you should join UI!

Additional Information
  • Classification Title: Marketing Specialist
  • Appointment Type: Professional and Scientific
  • Schedule: Full-time
  • Work Modality Options: Hybrid within Iowa
Compensation
  • Pay Level: 4A
  • Starting Salary Minimum: 57000
  • Starting Salary Maximum: to commensurate
Contact Information
  • Organization: Provost
  • Contact Name: Tracey Pritchard
  • Contact Email: tracey-pritchard@uiowa.edu

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