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Web Strategy Jobs in California (NOW HIRING)

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt ...

Chapman University

Director, Web Strategy

Orange, CA · On-site

$140K - $170K/yr

Posting Details Position Information Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification ...

Webstacks

Web Strategist

San Diego, CA · On-site

$70K - $90K/yr

... their web presence can help them get there. You have deep experience with websites and digital ... Own project strategy for assigned clients, ensuring strategic alignment with client goals and ...

Rubrik Job Board

Director of Web

Palo Alto, CA

Rubrik is looking for a visionary, high-impact Director of Web to act as the strategic architect and executive champion for our global digital presence. This is a "player-director" role designed for ...

Webstacks

Web Strategist

San Diego, CA · On-site

$70K - $90K/yr

... their web presence can help them get there. You have deep experience with websites and digital ... Own project strategy for assigned clients, ensuring strategic alignment with client goals and ...

Rubrik Job Board

Director of Web

Palo Alto, CA · On-site

$213K - $299K/yr

Executive Advocacy & Strategic Alignment: Serve as the primary voice for the Web team at the leadership level; secure the resources and alignment needed for our domain experts to execute world-class ...

Danaher

Web Manager - SEO, AEO & GEO

San Jose, CA · On-site

We are seeking a resultsoriented, datadriven Web Manager - SEO, AEO & GEO to own the global strategy, execution, and continuous optimization of our website ecosystem across all regional and ...

Danaher

Web Manager - SEO, AEO & GEO

San Jose, CA · On-site

The ideal candidate brings a strong background in web strategy, SEO and Generative Engine Optimization, analytics, experimentation, and digital marketing, and thrives at the intersection of ...

Monks

Senior Strategy Director

San Francisco, CA · Hybrid

You ensure our web strategy aligns with the client's broader marketing calendar, product launches, and brand campaigns. About You The essentials: * 10+ years of experience in Digital Strategy, UX ...

Monks

Senior Strategy Director

San Francisco, CA · On-site

You ensure our web strategy aligns with the client's broader marketing calendar, product launches, and brand campaigns. About You The essentials: * 10+ years of experience in Digital Strategy, UX ...

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All JobsWeb Strategy JobsWeb Strategy Jobs in California

Web Strategy information

See California salary details

$38.5K

$79.8K

$142.1K

How much do web strategy jobs pay per year?

As of Jun 16, 2026, the average yearly pay for web strategy in California is $79,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What is a Web Strategy job?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in the Web Strategy position, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What does a web strategist do?

A web strategist develops and implements online plans to improve a company's digital presence, focusing on website performance, user experience, and digital marketing strategies. They analyze data, set goals, and coordinate with designers and developers to achieve business objectives using tools like analytics platforms and content management systems.

What is the highest paying job in social media?

The highest paying roles in social media include social media directors and digital marketing directors, with salaries often exceeding $100,000 annually. These positions typically require extensive experience, strategic planning skills, and proficiency with analytics tools and advertising platforms.

What is a web strategy?

A web strategy is a plan developed by web strategists or digital marketers to achieve specific online goals, such as increasing website traffic, improving user engagement, or boosting conversions. It involves analyzing target audiences, selecting appropriate channels, and utilizing tools like SEO, content marketing, and analytics to optimize online presence.

What are some typical challenges faced in a Web Strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

Is strategy a lucrative career?

A career in web strategy can be financially rewarding, especially with experience, specialized skills, and certifications in digital marketing, analytics, or SEO. Salaries vary by industry, location, and level of expertise, but strategic roles often offer competitive compensation and growth opportunities.
What are popular job titles related to Web Strategy jobs in California? For Web Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Strategy jobs in California look for? The top searched job categories for Web Strategy jobs in California are:
Web Strategy jobs near you
Infographic showing various Web Strategy job openings in California as of June 2026, with employment types broken down into 88% Full Time, 8% Part Time, and 4% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $79,793 per year, or $38.4 per hour.
Director, Web Strategy

Director, Web Strategy

Chapman University

Orange, CA • On-site

$140K - $170K/yr

Full-time

Posted 9 days ago

Chapman University rating

7.4

Company rating: 7.4 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

286th of 537 rated colleges and universities

Job description

Position Information
Position Title Director, Web Strategy Position Type Regular Job Number SA74824 Full or Part Time full-time 40 hours weekly Fair Labor Standard Act Classification Exempt Anticipated Pay Range $140,000-$170,000 Pay Range Information
Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate's qualifications and experience, as well as internal equity and other internal factors. The anticipated pay range is not a promise of a particular wage.
Position Summary Information
Job Description Summary
Reporting to and working closely with the Associate Vice President of Marketing and Digital Strategy in Strategic Marketing and Communications (SMC), the Director of Web Strategy is a strategic partner helping to lead the vision, strategy, and execution of the university's web presence to enhance user experience, and digital engagement. This role requires a blend of strategic thinking, technical expertise, web design and development experience, and cross-functional collaboration to ensure Chapman's websites align with strategic goals and delivers measurable results. This role is both strategic and operational-client-facing with campus leaders and hands-on with the internal web and other SMC team members.
Working in close partnership with designers, IT, digital marketing, and SMC leadership, this role manages a small team of developers responsible for creating and maintaining engaging, compliant, optimized, and performance-driven marketing websites and technology. The ideal candidate brings hands-on expertise in web technologies such as HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, web service architecture, and DevOps-and is expected to be an emerging leader within SMC, contributing to the broader digital vision of the university.
This position is in person in Orange, CA. The successful candidate will be expected to be in the office fulltime.
Responsibilities
Strategic Web & MarTech Leadership
  • At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals.
  • Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties.
  • Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience.
  • Collaborate with IS&T & legal to ensure data privacy, security, and compliance with industry standards.
  • Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack.
  • Clearly present to stakeholders with data and partner needs in mind.

Web Design, Development & Optimization
  • Oversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement.
  • Manage ongoing website enhancements, redesigns, and performance improvements.
  • Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met.
  • Code websites using HTML, CSS, JavaScript, jQuery, PHP, WordPress, GitHub, REST, APIs, and have a general understanding of other languages.
  • Ensure the website is optimized for SEO, mobile responsiveness, and accessibility standards (WCAG).
  • Manage the debugging process to ensure healthy and functioning marketing websites.
  • Oversee content management system (CMS) governance, support, training, workflow, and best practices.

Team Leadership & Collaboration
  • Lead and mentor a team of web design, development, UX/UI, content and analytics specialists.
  • Manage relationships with external vendors, agencies, and technology partners.
  • Work with SMC team members and other stakeholders for user testing and feedback needs.
  • Work with IT and other campus partners in the procurement of new web & marketing technology.
  • Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries.
  • Participate in the hiring and performance evaluations of team members.
  • Foster a culture of innovation, collaboration, and continuous improvement.

Analytics & Performance Measurement
  • Establish KPIs and use data-driven insights to optimize the website for conversions and engagement.
  • Conduct regular audits, usability testing, and competitive analysis to refine strategies.
  • Implement A/B testing and personalization strategies to enhance user experience.
  • Measure and report through analytics and other tracking systems.

Required Qualifications
  • Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field preferred
  • 6+ years of experience in web design/development, UX/UI and web strategy.
  • 4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages.
  • Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies.
  • Experience in web content optimization for SEO and improving engagement.
  • Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals.
  • Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices.
  • Proven leadership experience managing teams and cross-functional projects.
  • Strong project management skills, with experience using tools like Asana, Jira, Trello, or any other project management system.
  • Excellent communication skills, both written and oral and interpersonal skills. Ability to explain technology concepts in an understandable manner.
Desired Qualifications
  • Strong commitment to customer service and teamwork.
  • Ability to work under tight deadlines and sometimes shifting priorities.
  • Familiarity with marketing automation, CRM platforms, and personalization strategies.
  • Experience in higher education and/or nonprofit sectors is a plus.
Special Instructions to Applicants
Chapman University is an equal opportunity employer that provides equal employment opportunities to all individuals, regardless of their protected characteristics. All qualified applicants and employees are encouraged to apply and will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, gender expression, national origin, ancestry, citizenship status, physical disability, mental disability, medical condition, military and veteran status, marital status, pregnancy, genetic information or any other characteristic protected by state or federal law.
Applicants for Staff and Administrator positions must be currently authorized to work in the United States on a full-time basis.
The offer of employment is contingent upon satisfactory completion and outcomes of a criminal background screening and returning to the Office of Human Resources a signed original acceptance of the Chapman University Agreement to Arbitrate.
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