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Web Strategy Jobs in California (NOW HIRING)

As strategic partners, The Marketing Advisory team empowers clients across technology, luxury ... You'll ensure that web is effectively positioned within the broader marketing funnel, from ...

You'll set the strategic direction for how LangChain presents itself on the web, establishing the processes that keep the site accurate and high-performing, leading conversion and SEO initiatives ...

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Web Strategy information

See California salary details

$38.5K

$79.8K

$142.1K

How much do web strategy jobs pay per year?

As of Jun 16, 2026, the average yearly pay for web strategy in California is $79,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,300.00 and $93,300.00 per year, depending on experience, location, and employer.

What is a Web Strategy job?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in the Web Strategy position, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What does a web strategist do?

A web strategist develops and implements online plans to improve a company's digital presence, focusing on website performance, user experience, and digital marketing strategies. They analyze data, set goals, and coordinate with designers and developers to achieve business objectives using tools like analytics platforms and content management systems.

What is the highest paying job in social media?

The highest paying roles in social media include social media directors and digital marketing directors, with salaries often exceeding $100,000 annually. These positions typically require extensive experience, strategic planning skills, and proficiency with analytics tools and advertising platforms.

What is a web strategy?

A web strategy is a plan developed by web strategists or digital marketers to achieve specific online goals, such as increasing website traffic, improving user engagement, or boosting conversions. It involves analyzing target audiences, selecting appropriate channels, and utilizing tools like SEO, content marketing, and analytics to optimize online presence.

What are some typical challenges faced in a Web Strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

Is strategy a lucrative career?

A career in web strategy can be financially rewarding, especially with experience, specialized skills, and certifications in digital marketing, analytics, or SEO. Salaries vary by industry, location, and level of expertise, but strategic roles often offer competitive compensation and growth opportunities.
What are popular job titles related to Web Strategy jobs in California? For Web Strategy jobs in California, the most frequently searched job titles are:
What job categories do people searching Web Strategy jobs in California look for? The top searched job categories for Web Strategy jobs in California are:
Infographic showing various Web Strategy job openings in California as of June 2026, with employment types broken down into 88% Full Time, 8% Part Time, and 4% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $79,793 per year, or $38.4 per hour.
Senior Manager of Digital Experience - Web

Senior Manager of Digital Experience - Web

Cooley LLP

Los Angeles, CA

Other

Medical, Dental, Vision, Life, PTO

Posted 12 days ago


Job description

Senior Manager of Digital Experience - Web

Cooley is seeking a Senior Manager of Digital Web Experience - Web to join the Marketing and Business Development team.


Position summary: Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience - Web supports the strategy, performance, and governance of the firm's digital properties. This role helps deliver a scalable, data-driven web experience that enhances client engagement and aligns with Marketing & Business Development priorities. Specific duties and responsibilities include, but are not limited to, the following:


Position responsibilities:

  • Web Strategy & Ecosystem: Lead the strategic vision and day-to-day operations for the firm's digital properties, transforming the website into a proactive growth platform and lead-generation engine.
  • CMS Business Ownership: Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.
  • Resource Management: Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.
  • Platform Health & Quality: Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.
  • Client Journey Support: Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.
  • Digital Metrics & Insights: Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.
  • Collaboration: Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm's narrative and a primary validator for the partner-led sales process.
  • Transformation Roadmap: Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm's "Always Ready" infrastructure.
  • Global Governance & Standards: Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.
  • People Leader:
    • Serve as direct supervisor and mentor to direct reports
    • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests
    • Support business professional development and continued educational opportunities
    • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • All other duties as assigned or required

Skills and experience:

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • 7+ years of directly applicable experience (e.g., web operations, digital operations, or related field)
  • Proven experience with CMS/Web technologies, including and DAM
  • Strong understanding of SEO, AEO and GEO
  • Comfortable and familiar with UX/UI design

Preferred:

  • Bachelor's degree
  • Supervisory experience

Competencies:

  • Entrepreneurial by nature
  • Excellent attention to detail
  • Approaches tasks through a lens of quality and consistency
  • Approaches tasks through a digital first lens
  • Exceptional interpersonal and communication skills with ability to facilitate and solve problems
  • Ability to organize, prioritize and coordinate multiple activities often under tight timelines
  • Ability to drive projects to completion and achieve goals
  • Strong judgment
  • Effective teamwork and collaboration skills across teams and departments*
  • Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable)
  • High level of professionalism at all times
  • Demonstrated ability to lead through influence and develop talent
  • Effective presentation skills
  • Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people
  • Excellent strategic and analytical skills
  • Multimedia, multichannel content strategy and storytelling skills
  • Ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment
  • Proven ability to manage, coach and motivate

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.


The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.


We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.